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  • 21 Jul 2009
  • First Look

First Look: July 21

the EU regarding the protection of Geographical Indications (GIs), which identify a product's origins and are treated as trademarks in some respects by international trade rules. Though Alexandra prepared her Kalamata olives in the... View Details
Keywords: Martha Lagace
  • June 2011 (Revised April 2014)
  • Case

sweetriot 2.0

By: Christopher Marquis, Donna Khalife and Bobbi Thomason
In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and... View Details
Keywords: Social Entrepreneurship; Profit; Business Strategy; Business Growth and Maturation; Social Enterprise; Growth and Development Strategy; Experience and Expertise; Economic Growth; Organizational Culture; Mission and Purpose; Corporate Social Responsibility and Impact; Food and Beverage Industry; New York (state, US)
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  • September 2020
  • Supplement

Commonwealth Joe: January 2020 Update from CEO Robert Peck

By: Alexander J. MacKay
At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they... View Details
Keywords: Cold Brew Coffee; Specialty Coffee; On-premise Coffee Market; Retail Expansion Strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Food and Beverage Industry; Food and Beverage Industry
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  • 22 Mar 2011
  • First Look

First Look: March 22

511-070 As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the... View Details
Keywords: Sean Silverthorne
  • April 2021
  • Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Food and Beverage Industry; North and Central America; United States
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  • 10 Feb 2015
  • First Look

First Look: February 10

into group processes, study diversity in the context of virtual interaction, and take advantage of opportunities for cross-disciplinary research. February 2015 European Business Review Preparing for Uncertainty: How to Use Creaction at... View Details
Keywords: Sean Silverthorne
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

https://cb.hbsp.harvard.edu/cbmp/product/718039 Harvard Business School Case 517-064 Note on the Impact of Millennials on the Food System In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by... View Details
Keywords: Sean Silverthorne
  • Web

Podcast - Business & Environment

expert in agricultural remote sensing and climate adaptation. Dr. Whitcraft discusses her journey from co-founding NASA Harvest, a global program addressing food security with satellite data, to leading NASA Acres, which focuses on U.S.... View Details
  • January 2018 (Revised October 2021)
  • Case

Château Margaux: Launching the Third Wine (Abridged)

By: Elie Ofek
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; France
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  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 28 Jun 2016
  • First Look

June 28, 2016

employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale food ingredient... View Details
Keywords: Sean Silverthorne
  • Web

Named Fellowship Funds - Alumni

and portfolio committees. He has been in the private equity industry since earning his JD/MBA at HLS and HBS. Ellen is the director of marketing for Gong Cha Global, a bubble tea franchisor; she previously worked at Kraft Foods after... View Details
  • 27 Sep 2018
  • Research & Ideas

Religion in the Workplace: What Managers Need to Know

leaders need to start preparing clear answers. After all, the number of religious discrimination complaints has increased by more than 50 percent in the past 15 years, and settlement amounts have more than doubled, according to data... View Details
Keywords: by Dina Gerdeman; Food & Beverage; Food & Beverage
  • September 2015 (Revised March 2017)
  • Case

Château Margaux (Abridged)

By: Elie Ofek, Eric E. Vogt and Robert J. Dolan
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Food and Beverage Industry; Food and Beverage Industry; France
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  • Profile

Brice Fodouop

products more expensive.” With a goal of establishing a food & beverage company in his home continent, Brice has pursued a career path that prepares him for leadership in manufacturing. “That’s why I... View Details
  • Web

Clubs - Business & Environment

and Agriculture, and Sustainability Clubs. Food & Agriculture Club The Food and Agriculture Club creates a community for future food leaders to engage in addressing current... View Details
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling product... View Details
Keywords: Sean Silverthorne
  • Web

Human Behavior & Decision-Making - Faculty & Research

Decisions ; Food ; Product Marketing ; Product Positioning ; Product Launch ; Problems and Challenges ; Behavior ; Competitive Advantage ; Customization and Personalization ; Segmentation ; Internet and the Web ; View Details
  • 08 Sep 2010
  • First Look

First Look: September 8, 2010

Lipsey, Lee G. Branstetter, C. Fritz Foley, James Harrigan, J. Bradford Jensen, Lori Kletzer, Catherine Mann, Peter K. Schott, and Greg C. Wright Abstract This report, prepared for the Committee on Economic Statistics of the American... View Details
Keywords: Sean Silverthorne
  • Web

Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness

business strategy—and identified a set of customers who were willing to pay a premium for healthy, environmentally friendly food. Shared Value and Company Strategy: Whole Foods Markets Natural, fresh, organic, and freshly View Details