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- All HBS Web
(171)
- News (26)
- Research (129)
- Multimedia (3)
- Faculty Publications (48)
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- 21 Mar 2019
- HBS Case
The Ferrari Way
“If you drive a Ferrari, you put premium petrol in the tank, you hit the motorway, and you step on the gas.” —Soccer star Zlatan Ibrahimovic That purring engine. The buttery soft leather. Those sleek curves. The essence of a Ferrari... View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
starts a premium vodka business, bringing in his cousin at an early stage, but with no initial discussion of the eventual split of equity or managerial control between the two. The article offers each man's case for his ownership stake in... View Details
Keywords: Sean Silverthorne
- 28 Apr 2009
- First Look
First Look: April 28, 2009
premium quality carbon credits. But as the market evolves in the face of significant policy uncertainty, Sutter wonders what South Pole's strategy should be for the future. This case study can facilitate discussions about environmental... View Details
Keywords: Martha Lagace
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
sold in a variety of sizes, with a different proportion of red to black shoes for each. By also comparing consumer bids across different sizes, they could dismiss the possibility that the red shoes were just more desirable based on their color, and focus on the View Details
- 16 Apr 2018
- Research & Ideas
Can Consumers Be Saved From Their Misguided Decisions?
iStock Consumers make regretable decisions every day, even though easily available information should convince them to do otherwise: Twenty-six percent of consumers choose Advil or other branded headache remedies when they walk into a... View Details
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
municipal bonds are issued at a premium to otherwise similar ordinary bonds. We also confirm that green bonds, particularly small or essentially riskless ones, are more closely held than ordinary bonds. These pricing and ownership effects... View Details
Keywords: Dina Gerdeman
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
- 10 Jan 2012
- First Look
First Look: January 10
(EH) in inflation-indexed (or real) bonds and in nominal bonds in the U.S. and in the U.K. We strongly reject the EH in inflation-indexed bonds and also confirm and update the existing evidence rejecting the EH in nominal bonds. This rejection implies that the risk... View Details
Keywords: Sean Silverthorne
- 02 Jun 2020
- Research & Ideas
Coronavirus Careers: Cloud Kitchens Are Now Serving
kitchens can test new restaurant concepts, menu items, and seasonal brands (for example, a salad brand in the summer) more easily without costly investments. It is still an emergent business model with lots... View Details
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
integrates them in a powerful way. Kaplan and Norton introduced the Balanced Scorecard, a performance measurement system, in 1992. The Execution Premium is their fifth book as coauthors. Kaplan recently explained the ideas behind The... View Details
Keywords: by Martha Lagace
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
as well as the premium models. It was a simple plan, but one that would be quite difficult to execute with Osher's limited budget and small team. But, as several of the panelists acknowledged, the small, agile nature of Dr. John's in fact... View Details
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market's most... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
ashamed of my humble beginning. Don't think because you have to go down in the wash-tub that you are any less a lady!" "She Found A Way" Koehn landed on the story almost by accident while researching her 2001 book, Brand... View Details
- 22 Aug 2022
- Research & Ideas
Can Amazon Remake Health Care?
lessons from outside health care don’t always apply to health care. Gazette: What does Amazon’s entry into primary care mean potentially for consumer access to health care? Amazon is a trusted, well-known brand so the company could easily... View Details
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
support every low- to moderate-income family, says Tufano. Beyond valuable programs like Social Security, tax breaks for savers, or auto-enrollment initiatives, there are more innovative and exciting projects: Prize-linked savings accounts like the United Kingdom's... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
customers more control and set their brands apart. The online apparel retailer Everlane provides detailed descriptions about the factories that produce its clothing. And Lemonade has upended traditional insurance by taking a set portion... View Details
Keywords: by Danielle Kost
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
generate cash very quickly. So Jobs' first great attribute was extreme focus. There is a window right now for a desktop alternative to Microsoft in many markets around the world.— David Yoffie Number two; he went back to creating sizzle and real View Details
Keywords: by Sean Silverthorne
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
shown. That's an issue Fear thinks a lot of German firms justifiably worry about. "Which are the companies that are going to survive? How are they going to be able to survive? And how much are German companies as a whole going to be able to retain that View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States. (The exception is Wal-Mart, which recently introduced a private label wine through an alliance with E&J Gallo.) The View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
of the Case Research and Writing Group. “No one believed that you could create a brand in tomatoes—a commodity!” The case details how, during an economic downturn, a small business in its fourth generation of family ownership became one... View Details