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- All HBS Web
(1,863)
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- News (290)
- Research (1,272)
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- September 1976 (Revised June 1977)
- Background Note
Assessing Certainty Equivalents by Assessing Preference for Consequences
By: Paul A. Vatter
Vatter, Paul A. "Assessing Certainty Equivalents by Assessing Preference for Consequences." Harvard Business School Background Note 177-038, September 1976. (Revised June 1977.)
- Article
Naturals and Strivers: Preferences and Beliefs about Sources of Achievement
By: Chia-Jung Tsay and Mahzarin R. Banaji
To understand how talent and achievement are perceived, three experiments compared the assessments of "naturals" and "strivers." Professional musicians learned about two pianists, equal in achievement but who varied in the source of achievement: the "natural" with... View Details
- April 2018
- Article
The Power of Voice in Stimulating Morality: Eliciting Taxpayer Preferences Increases Tax Compliance
By: Cait Lamberton, Jan-Emmanuel De Neve and Michael I. Norton
Decisions about paying taxes represent one of the most common moral quandaries faced by citizens. In the
present research, we argue that taxpayer compliance can be raised by increasing “voice”: allowing taxpayers
to express non-binding preferences about the way their... View Details
Keywords: Morality; Public Policy; Ethics; Moral Sensibility; Taxation; Policy; Attitudes; Governance Compliance
Lamberton, Cait, Jan-Emmanuel De Neve, and Michael I. Norton. "The Power of Voice in Stimulating Morality: Eliciting Taxpayer Preferences Increases Tax Compliance." Special Issue on Marketplace Morality. Journal of Consumer Psychology 28, no. 2 (April 2018): 310–328.
- Article
Money, Time, and the Stability of Consumer Preferences
By: Leonard Lee, Michelle Lee, Marco Bertini, Gal Zauberman and Dan Ariely
Lee, Leonard, Michelle Lee, Marco Bertini, Gal Zauberman, and Dan Ariely. "Money, Time, and the Stability of Consumer Preferences." Journal of Marketing Research (JMR) 52, no. 2 (April 2015): 184–189.
- 1972
- Chapter
Individual and Organizational Correlates of Pay System Preference
By: Michael Beer
Beer, Michael. "Individual and Organizational Correlates of Pay System Preference." In Managerial Motivation and Compensation: A Selection of Readings, edited by Henry L. Tosi, Robert J. House, and Marvin D. Dunnette. Michigan State University, Graduate School of Business Administration, Division of Research, 1972.
- June 2009
- Article
Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals
By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Management Science 55, no. 6 (June 2009): 1047–1059.
- 2007
- Working Paper
Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals
By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry
Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Harvard Business School Working Paper, No. 07-099, June 2007. (Revised July 2007, December 2007, April 2008, September 2008, January 2009.)
- Research Summary
Superfluous Choices and the Persistence of Preference
Superfluous choices are unnecessary choice steps that could be removed without affecting the final choice context and outcome. They are introduced in this article in order to study the mere effects of consumer participation. Superfluous choices have no immediate impact... View Details
- 2018
- Working Paper
Corporate Bond Liquidity: A Revealed Preference Approach
By: Sergey Chernenko and Adi Sunderam
Chernenko, Sergey, and Adi Sunderam. "Corporate Bond Liquidity: A Revealed Preference Approach." Working Paper, March 2018.
- December 1988
- Article
Ordinal Independence in Non-Linear Utility Theory
By: Jerry R. Green and Bruno Jullien
Individual behavior under uncertainty is characterized using a new axiom, ordinal independence, which is a weakened form of the von Neumann-Morgcnslern independence axiom. It states that if two distributions share a tail in common, then this tail can be modified... View Details
Keywords: Preferences
Green, Jerry R., and Bruno Jullien. "Ordinal Independence in Non-Linear Utility Theory." Journal of Risk and Uncertainty 1, no. 4 (December 1988): 355–387.
- 31 May 2007
- Working Paper Summaries
Extremeness Seeking: When and Why Consumers Prefer the Extremes
Keywords: by John T. Gourville & Dilip Soman
- 2016
- Working Paper
Import Competition, Heterogeneous Preferences of Managers, and Productivity
By: Claudia Steinwender and Cheng Chen
- 2020
- Working Paper
Topic Preference Detection: A Novel Approach to Understand Perspective Taking in Conversation
By: Michael Yeomans and Alison Wood Brooks
Although most humans engage in conversations constantly throughout their lives, conversational mistakes are commonplace— interacting with others is difficult, and conversation re-quires quick, relentless perspective-taking and decision making. For example: during every... View Details
Keywords: Natural Language Processing; Interpersonal Communication; Perspective; Decision Making; Perception
Yeomans, Michael, and Alison Wood Brooks. "Topic Preference Detection: A Novel Approach to Understand Perspective Taking in Conversation." Harvard Business School Working Paper, No. 20-077, February 2020.
- January 2020
- Article
One of a Kind: The Strong and Complex Preference for Unique Treatment from Romantic Partners
By: Lalin Anik and Ryan Hauser
Individuals prefer romantic partners who universally treat others well (i.e., partners who exhibit trait-level generosity) and also prefer partners who treat them uniquely. Previous work supports both preferences, yet the literature has largely ignored what happens... View Details
Anik, Lalin, and Ryan Hauser. "One of a Kind: The Strong and Complex Preference for Unique Treatment from Romantic Partners." Journal of Experimental Social Psychology 86 (January 2020).
- 13 Jul 2012
- Working Paper Summaries
De Gustibus non est Taxandum: Theory and Evidence on Preference Heterogeneity and Redistribution
Keywords: by Benjamin Lockwood & Matthew Weinzierl
- September 2014
- Article
Income Inequality and Social Preferences for Redistribution and Compensation Differentials
By: William R. Kerr
In cross-sectional studies, countries with greater income inequality typically exhibit less support for government-led redistribution and greater acceptance of wage inequality (e.g., United States versus Western Europe). If individual nations evolve along this pattern,... View Details
Kerr, William R. "Income Inequality and Social Preferences for Redistribution and Compensation Differentials." Journal of Monetary Economics 66 (September 2014): 62–78.
- Article
On the Revelation of Preferences for Public Goods
By: Jerry R. Green and Jean-Jacques Laffont
Green, Jerry R., and Jean-Jacques Laffont. "On the Revelation of Preferences for Public Goods." Journal of Public Economics 8, no. 1 (August 1977): 79–93.
- July 1982 (Revised March 1984)
- Background Note
Why Preference Curves are Useful for Risky Decisions
By: David E. Bell
Bell, David E. "Why Preference Curves are Useful for Risky Decisions." Harvard Business School Background Note 183-030, July 1982. (Revised March 1984.)
- 2018
- Working Paper
Algorithm Appreciation: People Prefer Algorithmic to Human Judgment
By: Jennifer M. Logg, Julia A. Minson and Don A. Moore
Even though computational algorithms often outperform human judgment, received wisdom suggests that people may be skeptical of relying on them (Dawes, 1979). Counter to this notion, results from six experiments show that lay people adhere more to advice when they think... View Details
Keywords: Algorithms; Accuracy; Advice Taking; Forecasting; Theory Of Machine; Mathematical Methods; Decision Making; Forecasting and Prediction; Trust
Logg, Jennifer M., Julia A. Minson, and Don A. Moore. "Algorithm Appreciation: People Prefer Algorithmic to Human Judgment." Harvard Business School Working Paper, No. 17-086, March 2017. (Revised April 2018.)