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  • Research Summary

The Asymmetric Effect of Discount Retraction on Subsequent Choice

This paper examines the subsequent impact of a temporary price discount on brand preference after the promotion is retracted. Theorizing that price salience has an impact on price sensitivity, we propose that the effects of retracting a discount depend on the promoted... View Details
  • Research Summary

Growth and the Quality of Foreign Direct Investment: Is All FDI Equal? (joint with Andrew Charlton)

By: Laura Alfaro
In this paper we distinguish different qualities of FDI to re-examine the relationship between FDI and growth. Establishing the quality of FDI, however, is a difficult concept. Quality, that is the effect of a unit of FDI on economic growth, is a combination and... View Details
  • 2023
  • Working Paper

Point Four and the Politics of Foreign Direct Investment in the United States during the Early Cold War

By: Melanie Sheehan
This article traces business influence in the formulation of the Point Four technical assistance program, the first US Cold War-era international development program. It focuses specifically on business interest associations’ efforts to secure federal incentives to... View Details
Keywords: Point Four Program; Business Interest Association; International Development; Cold War; Foreign Direct Investment; Business History; Business and Government Relations
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  • 2013
  • Chapter

Growth and the Quality of Foreign Direct Investment: Is All FDI Equal?

By: Laura Alfaro and Andrew Charlton
In this paper we distinguish different "qualities" of FDI to re-examine the relationship between FDI and growth. We use "quality" to mean the effect of a unit of FDI on economic growth. However, this is difficult to establish because it is a function of many different... View Details
Keywords: Quality; Economic Growth; Foreign Direct Investment
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  • 2009
  • Other Paper

Trade Policy and Firm Boundaries

By: Laura Alfaro, Paola Conconi, Andrew F. Newman and Harald Fadinger
We examine how trade policy affects firms' organizational choices. We embed a model of firms' vertical integration decisions into a standard perfectly-competitive international trade framework. In the model, integration decisions are driven by a trade-off... View Details
Keywords: Trade; Policy; Ownership; Business and Government Relations; Vertical Integration; Boundaries
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  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain-tracking tools to determine why we prefer some products over others. "People are fairly good at expressing what they want, what they like, or even how much they will pay for an item," says Uma R. Karmarkar, an assistant... View Details
Keywords: by Carmen Nobel; Consumer Products
  • December 2007
  • Article

Adoption of Information Technology under Network Effects

By: Deishin Lee and Haim Mendelson
Because information technologies are often characterized by network effects, compatibility is an important issue. Although total network value is maximized when everyone operates in one compatible network, we find that the technology benefits of the users depend on... View Details
Keywords: Network Effects; Standards; Competitive Strategy; Customization and Personalization; Information Technology; Technology Adoption
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  • 18 Mar 2009
  • Research & Ideas

Marketing After the Recession

quality, measured objectively, has remained constant. Stay focused on costs. Many manufacturing industries (as opposed to services industries) are plagued by global overcapacity, relative even to pre-recession demand. Combined with excess... View Details
Keywords: by John Quelch; Retail
  • November–December 2014
  • Article

Accountable? The Problems and Solutions of Online Ad Optimization

By: Benjamin Edelman
Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records can track who clicked what ad—and often who saw what ad—to compare those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details
Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design
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  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

few researchers have looked to see whether firms that adopt it have subsequently seen increased revenues or share prices. But there's almost no research that examines whether this quality standard actually helps firms improve quality. Quality is difficult to View Details
Keywords: by Martha Lagace
  • 02 Jul 2010
  • What Do You Think?

Is Profit as a “Direct Goal” Overrated?

illustration of that point; BP is very profitable, but there is official evidence that it continues to compromise safety.) Gerald Nanninga, on the other hand, argued that profit is a default measure, commenting that "It is easier to View Details
Keywords: by Jim Heskett
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

Economics & Management Strategy Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior By: Prince, Jeffrey, and Shane Greenstein Abstract—The television industry is... View Details
Keywords: Sean Silverthorne
  • 2020
  • Working Paper

Do Lenders Still Discriminate? A Robust Approach for Assessing Differences in Menus

By: David Hao Zhang and Paul Willen
We use a new methodology to assess mortgage pricing discrimination by race. We make four main contributions. First, we show that existing estimates of mortgage pricing differences by race can be confounded by a "menu problem," which is the problem associated with... View Details
Keywords: Mortgages; Financing and Loans; Prejudice and Bias; Race; Measurement and Metrics; Banking Industry; United States
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  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

best adapt to differences in the basic institutions of capitalism and consumer preferences across countries as well as within them. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707521 Hallstead... View Details
Keywords: Martha Lagace
  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

types of work Cash rewards are best suited as a motivator for work that is measured quantitatively, Whillans says. Many studies of the service and sales industries show that cash rewards lead to increased sales and improved customer... View Details
Keywords: by Dina Gerdeman
  • Article

Market Heterogeneity and Local Capacity Decisions in Services

By: Dennis Campbell and Frances X. Frei
We empirically document factors that influence how local operating managers use discretion to balance the tradeoff between service capacity costs and customer sensitivity to service time. Our findings, using data from one of the largest financial services providers in... View Details
Keywords: Customer Satisfaction; Cost; Standards; Service Delivery; Service Operations; Performance Capacity; Performance Productivity; Financial Services Industry; United States
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  • 28 Aug 2023
  • Research & Ideas

The Clock Is Ticking: 3 Ways to Manage Your Time Better

biomedical research institute. We measured employees’ daily work locations using building-badge swipe data, as well as various work and work-life outcomes via biweekly surveys. We found that each employee’s individual outcomes—such as... View Details
Keywords: by Kristen Senz
  • 30 Jul 2013
  • First Look

First Look: July 30

Rucker Abstract—Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less... View Details
Keywords: Anna Secino
  • 09 Jan 2018
  • First Look

First Look at New Research and Ideas, January 9, 2018

matched employer-employee literature for handling large data sets, we identify bank-specific shocks for each year in our sample. Combining the Spanish input-output structure and firm-specific measures of upstream and downstream exposure,... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2023
  • In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman

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