Positivity - Publications - Faculty & Research

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

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22 Dec 2014
News

The absolutely, positively best quotes of 2014

January 2007 (Revised December 2008)
Case

Mercy Corps: Positioning the Organization to Reach New Heights

By: Allen S. Grossman and Caroline Joan King

Mercy Corps, the world's 5th largest international relief and development agency, is at a turning point. The nonprofit's opportunities to grow and serve a larger number of beneficiaries are unprecedented. By looking at the unique relationship between headquarters and... View Details

Keywords: Business Offices; Business Headquarters; Globalized Firms and Management; Growth and Development Strategy; Organizational Structure; Nonprofit Organizations

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09 Sep 2013
News

5 Tips To Create A Positive First Impression

Positioning Brands Against Large Competitors to Increase Sales

The authors explore the effects of having a large dominant competitor and show conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. Through lab and field studies, the authors demonstrate that highlighting a large... View Details

2014
Working Paper

Non-Adherence in Health Care: A Positive and Normative Analysis

By: Mark Egan and Tomas J. Philipson

Non-adherence in health care results when a patient does not initiate or continue care that a provider has recommended. Previous research identifies non-adherence as a major source of waste in US health care, totaling approximately 2.3% of GDP, and have proposed a... View Details

Keywords: Health Care and Treatment; Behavior; Economics; Analysis; Mathematical Methods

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October 2012
Supplement

Vodafone's Position in the Wireless Telecom Industry in 2001

By: Juan Alcacer

Instructors may use the supplementary material "Vodafone's Position in the Wireless Telecom Industry in 2001" to demonstrate noticeable differences across countries in terms of: (1) WTP (suggested by the striking differences in ARPU); (2) payment methods (pre-paid vs.... View Details

Keywords: Telecommunications; Information Technology; Mobile and Wireless Technology; Telecommunications Industry; Japan

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February 2013
Article

Exceptional Boards: Environmental Experience and Positive Deviance from Institutional Norms

By: Judith Walls and Andrew J. Hoffman

This paper explores the phenomenon of positive organizational deviance from institutional norms by establishing practices that protect or enhance the natural environment. Seeking to explain why some organizations practice positive environmental deviance while others do... View Details

Keywords: Corporate Social Responsibility and Impact; Networks; Organizational Culture; Governing and Advisory Boards; Environmental Management

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27 Apr 2007
Other Presentation

Competitiveness in the Global Economy: Sweden’s Position

By: Michael E. Porter

Competitiveness presentation delivered during the Globalization Council in Stockholm, Sweden. View Details

Keywords: Economics; Sweden

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15 Mar 2007
Working Paper Summaries

Initiating Divergent Organizational Change: The Enabling Role of Actors’ Social Position

Keywords: by Julie Battilana

Front Page News: The Effect of News Positioning on Financial markets

This paper estimates the effect of presentation of information on financial markets, using quasi-random variation in prominent "front page" positioning of news on the Bloomberg... View Details

2011
Chapter

A Positive Approach to Studying Diversity in Organizations

By: Lakshmi Ramarajan and David A. Thomas

Keywords: Research; Organizations; Diversity

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05 Oct 2012
News

HBS Study Finds Positive Yelp Reviews Boost Business

10 Oct 2010
News

Power Poses: Certain positions boost testosterone & confidence

Web

Power and Influence for Positive Impact - Course Catalog

HBS Course Catalog Power and Influence for Positive Impact Course Number 2055 Professor Julie Battilana Senior Lecturer Deborah Winshel Fall; Q1; 1.5 credits Paper Excludes enrollment in Power and Influence (2056) in the spring term... View Details