Publications

November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel

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June 2012
Class Lecture

Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox

By: Rohit Deshpandé

A product's country of origin establishes its authenticity. This is the provenance paradox. Consumers associate certain geographies with the best products: French wine, Italian sports cars, Swiss watches. Competing products from other countries - especially developing... View Details

Keywords: Global Business; Branding; Strategic Planning; Strategic Positioning; Emergent Countries; Consumer Perception; Developing Markets; Brands and Branding; Geographic Location; Globalized Markets and Industries; Perception; Emerging Markets; Product Positioning; Global Strategy; Marketing Strategy; Food and Beverage Industry; Venezuela

December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry

Grace Cormier is a doctoral student in Organizational Behavior at Harvard Business School. She is interested in leadership, mentoring relationships, and employee development. Before joining HBS, Grace worked as a Project Manager and Trainer for Resilience Programs at... View Details

April 2012 (Revised May 2012)
Case

EILEEN FISHER: Repositioning the Brand

By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton

Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to... View Details

Keywords: Marketing; Brand Management; Brand Positioning; Market Segmentation And Target Market Selection; Retailing; Fashion; Corporate Social Responsibility; Brands and Branding; Product Positioning; Segmentation; Social and Collaborative Networks; Growth and Development Strategy; Social Media; Retail Industry; Fashion Industry

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17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

related discipline of survival psychology shine a light on the present moment and contains wisdom for how leaders can manage the unrolling crisis. “As CEOs in this crisis, we have no option but to become the wartime CEO, however... View Details

Keywords: by Boris Groysberg and Robin Abrahams

2009
Chapter

Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition

By: Amy C. Edmondson, Kate Roloff and Lucy H. MacPhail

We review research on expertise diversity, psychological safety, team collaboration, and role identity to propose a model in which reciprocal affirmations of expertise identity among team members—a feature of the team environment that we conceptualize as a dimension of... View Details

Keywords: Interpersonal Communication; Experience and Expertise; Learning; Knowledge Use and Leverage; Groups and Teams; Familiarity; Identity; Cooperation

Paige Tsai is PhD candidate in the Technology and Operations Management Unit at Harvard Business School. Her research broadly examines the effects of job design on employees. Her current projects explore the financial and well-being effects of holding multiple jobs,... View Details

Keywords: service industry; restaurant; retailing; hotels ＆ motels

January–February 2014
Article

Blame Me

By: Kevin Sharer

The author looks at the psychological side of management, discussing his realization that thinking about and acknowledging his own contributions to organizational underperformance or other work problems is critical to getting employees to improve and generating... View Details

Keywords: Management Style; Perspective; Relationships; Performance

November 2006
Case

Tickle

By: William A. Sahlman and Dan Heath

Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details

Keywords: Decisions; Internet and the Web; Growth Management; Internet and the Web; Business Strategy; Corporate Finance

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19 Dec 2022
Research & Ideas

What Motivates People to Give Generously—and Why We Sometimes Don't

good. While one could argue that the warm glow is a “selfish” reason to give, I think it’s actually still a win for humanity. Julian Zlatev: There’s been a long debate in psychology about whether people are truly altruistic: Is altruism... View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

12 Jan 2016
News

Why What Happens Every Day Means More Than Scoring a Big Success

May 2017
Article

Behavioral Processes in Long-Lag Interventions

By: Dale T. Miller, Jennifer E. Dannals and Julian Zlatev

We argue that psychologists who conduct experiments with long lags between the manipulation and the outcome measure should pay more attention to behavioral processes that intervene between the manipulation and the outcome measure. Neglect of such processes, we contend,... View Details

Keywords: Field Experiments; Interventions; Behavioral Mediation; Theories Of Change; Longitudinal Studies; Behavior; Research; Change; Theory

28 Sep 2020
Research & Ideas

How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

New research sheds light on implications of using politically correct and incorrect speech and identifies five techniques to increase persuasiveness and diffuse conflict. Insights from two recent studies in an emerging field—the View Details

Keywords: by Kristen Senz

2012
Chapter

Social Entrepreneurs, Socialization Processes, and Social Change: The Case of Sekem

By: Tomislav Rimac, Johanna Mair and Julie Battilana

How can application of a positive lens to understanding social change and organizations enrich and elaborate theory and practice? This is the core question that inspired this book. It is a question that brought together a diverse and talented group of researchers... View Details

Keywords: Social Entrepreneurship; Social Psychology; Social Issues; Organizations; Business and Community Relations

23 Mar 2012
News

B-School Research Briefs

December 2014
Article

The Contaminating Effects of Building Instrumental Ties: How Networking Can Make Us Feel Dirty

By: Tiziana Casciaro, Francesca Gino and Maryam Kouchaki

To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences for an individual's morality. Unlike... View Details

Keywords: Networking; Morality; Dirtiness; Power; Networks; Moral Sensibility; Identity; Power and Influence

Article

When Being a Model Minority Is Good...and Bad: Realistic Threat Explains Negativity Toward Asian Americans.

By: W.W. Maddux, A. Galinsky, A.J.C. Cuddy and M. Polifroni

The current research explores the hypothesis that realistic threat is one psychological mechanism that can explain how individuals can hold positive stereotypical beliefs toward Asian Americans yet also express negative attitudes and emotions toward them. Study 1... View Details

Keywords: Business Model; Prejudice and Bias; Ethnicity; Groups and Teams; Attitudes; Emotions