Political Brands - Publications - Faculty & Research

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

demonstrate the catalytic role of committed state elites, who introduced incremental reforms over three decades. These officials operated beneath the political radar, layering small-scale initiatives on top of the mainstream school... View Details

Keywords: Sean Silverthorne

29 Mar 2016
Working Paper Summaries

Do CEO Activists Make a Difference? Evidence from a Field Experiment

Keywords: by Aaron K. Chatterji and Michael W. Toffel

09 Nov 2010
First Look

First Look: November 9, 2010

presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a View Details

Keywords: Sean Silverthorne

20 Mar 2012
First Look

First Look: March 20

rely on indirect governance through regulated competition among political as well as economic actors in structures that in many ways parallel the competition found in organized sports. Inevitably these two systems develop as well as... View Details

Keywords: Sean Silverthorne

26 Jan 2016
First Look

January 26, 2016

Political corruption governs the efficiency with which tax revenues are translated into infrastructure. The model predicts an inverted-U relationship between taxation and growth, with corruption reducing the optimal taxation level. We... View Details

Keywords: Sean Silverthorne

February 2018 (Revised March 2018)
Case

Kickstarting Tomato Jos in Nigeria

By: Sophus A. Reinert and Risa Kavalercik

In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the... View Details

Keywords: Nigeria; Entrepreneurs; Import Substitution; China In Africa; Killer Tomato Paste; Mira Mehta; Tomato Jos; Developing Countries and Economies; Social Entrepreneurship; Cross-Cultural and Cross-Border Issues; Government Legislation; Business History; Emerging Markets; Business and Government Relations; Agriculture and Agribusiness Industry; Nigeria

Citation

Educators

Purchase

14 Mar 2017
First Look

First Look at New Research, March 14

friends’ purchasing. Third, they looked at whether liking affects things other than purchasing (for example, whether it can persuade people to engage in healthful behaviors). And fourth, they tested whether boosting likes by paying to have View Details

Keywords: Sean Silverthorne

12 Sep 2006
First Look

First Look: September 12, 2006

brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the... View Details

Keywords: Sean Silverthorne

15 Aug 2017
First Look

First Look at New Research and Ideas, August 15, 2017

future others will share their view than to believe that future others will have an opposing view (e.g., opposition to President Trump). Six studies demonstrated this belief in a favorable future (BFF) for political views, scientific... View Details

Keywords: Sean Silverthorne

12 Feb 2008
First Look

First Look: February 12, 2007

with their political, economic, and social environment. They address issues of central concern to researchers in management studies and business administration, as well as economics, sociology and political science, and to historians.... View Details

Keywords: Martha Lagace

April 2009 (Revised May 2010)
Case

Urbi and the City Licensee Managers

By: John D. Macomber and Regina Garcia-Cuellar

A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches... View Details

Keywords: Mortgages; Government and Politics; Housing; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Production; Supply Chain; Organizational Culture; Franchise Ownership; Partners and Partnerships; Competitive Advantage; Real Estate Industry; China; India; Mexico; United States

Citation

Educators

Purchase

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

car is the design and the lines of it,” Ghosh says. “As opposed to ‘I'm a car buff who likes to look at racing.’ And you might like the Ferrari, but you also might like it because you have a sensibility for Italy, or brands that are... View Details

Keywords: by Rachel Layne; Technology

14 Apr 2015
First Look

First Look: April 14

collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details

Keywords: Sean Silverthorne

08 Apr 2014
First Look

First Look: April 8

Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details

Keywords: Sean Silverthorne

28 Jan 2008
Research & Ideas

Billions of Entrepreneurs in China and India

these processes are unfolding not just in the mainstream business sector but in society writ large and even in politics and civil society," says Khanna. Khanna's book Billions of Entrepreneurs: How China and India Are Reshaping Their... View Details

Keywords: by Martha Lagace

19 May 2015
First Look

First Look: May 19

Publications May 2015 Cambridge University Press Land Bargains and Chinese Capitalism: The Politics of Property Rights under Reform By: Rithmire, Meg Abstract—Land reforms have been critical to the development of Chinese capitalism over... View Details

Keywords: Sean Silverthorne

November 2024
Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen

Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details

Citation

Educators

Purchase

17 Jul 2012
First Look

First Look: July 17

buy or sell stock. Read the article: http://hbr.org/2012/07/what-good-are-shareholders/ar/1 Clear and Present Danger: Planning and New Venture Survival amid Political and Civil Violence Authors:Shon R. Hiatt and Wesley Sine... View Details

Keywords: Sean Silverthorne

22 May 2007
First Look

First Look: May 22, 2007

J. Gomes, Laurence J. Kotlikoff, and Luis M. Viceira Abstract Governments are known for procrastinating when it comes to resolving painful policy problems. Whatever the political motives for waiting to decide, procrastination distorts... View Details

Keywords: Martha Lagace

November 1994
Case

Dow Corning and the Breast Implant Controversy (A)

By: Willis M. Emmons III, Monica Brand and Greg Keller

In early 1994, Dow Corning Corp. debates whether to participate in a proposed $4.2 billion product liability settlement. Specifically, the firm must decide whether to contribute $2 billion to end a class action suit filed by women suffering from connective tissue... View Details