Publications

February 1987 (Revised August 1988)
Case

Gillette Personal Care Division: Marketing Planning and Control

Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other... View Details

Keywords: Marketing; Management Systems; Consumer Products Industry; United States

2009
Other Teaching and Training Material

Personal Rapid Transport at Vectus, Inc.

By: Benjamin Edelman

PRT vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single... View Details

Keywords: Competitive Strategy; Corporate Strategy; Entrepreneurship; Network Effects; Transportation Networks; Transportation Industry

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September 6, 2022
Article

Creating a Platform for Costless Personalization in Clothing

By: Shane Greenstein

This study analyzes the role of co-invention in the creation of a platform for print-on-demand-clothing, or PODC. Co-invention is the invention of a new business process to complement new technology, and turn it into a valuable commercial service. PODC copies a design... View Details

Keywords: Print-on-demand-clothing; Customization and Personalization; Digital Platforms; Apparel and Accessories Industry

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May 1976
Article

The Job Makes the Person

By: R. M. Kanter

Keywords: Jobs and Positions

Teaching Interest

Investment Managment for Professional and Personal Investors

By: Luis M. Viceira

IMPPI is suitable for all students interested in gaining a broad perspective on investing and the asset management business, including those targeting careers in asset management and those interested in learning how to become sophisticated consumers of investment... View Details

Article

Risk Attitudes and Personality Traits of Entrepreneurs and Venture Team Members

By: Sari Pekkala Kerr, William R. Kerr and Margaret Dalton

Personality distinctions between entrepreneurs, nonfounder CEOs/leaders, and inventor employees have received limited attention, especially in innovative settings where they are working together. We surveyed these groups, along with other employees of innovative firms,... View Details

Keywords: Entrepreneurs; Inventors; Innovation; Risk; Personal Characteristics; Innovation and Invention; Risk and Uncertainty; Attitudes

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29 Apr 2015
Lessons from the Classroom

Use Personal Experience to Pick Winning Stocks

Let's face it: in most cases, the stock market knows what it's doing. With millions of people performing their homework and investing money in stocks they hope will pay off, it's hard for any one person to beat the market in a big way.... View Details

Keywords: by Michael Blanding; Financial Services

February 2024
Case

SundaySky: Changing Customer Experiences through Personalized Video

By: David C. Edelman and James Barnett

In June 2023, SundaySky CEO Jim Dicso considers growth strategies. The software-as-a-service company provided software to create advertising videos, customer service videos, and other videos, like employee training modules, and had begun to pilot a new generative... View Details

Keywords: Advertising; Strategy; Technology Adoption; AI and Machine Learning; Applications and Software; Growth and Development Strategy; Advertising Industry; Technology Industry; United States

September 7, 2020
Article

Remote Networking as a Person of Color

By: Laura Morgan Roberts and Anthony J. Mayo

In remote work situations, where people cannot rely on impromptu elevator conversations or water cooler chats with coworkers, the answer isn’t to turn inward. In fact, the need for networking is even more important. In particular, our interactions with people whose... View Details

Keywords: Remote Work; Networking; Networks; Interpersonal Communication; Race

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November 2005
Background Note

Note on Personal Selling and Sales Management

By: Thomas J. Steenburgh and Das Narayandas

Provides the background materials for the Sales Module in the first-year marketing course taught at HBS. View Details

Keywords: Business Education; Management; Sales; Education Industry

February 1981 (Revised July 1981)
Case

Gillette Co.: Personal Care Division Silkience Shampoo

1994
Chapter

The Organization Change Imperative: A Personal Journey

By: M. Beer

Keywords: Organizational Change and Adaptation

February 2021 (Revised March 2022)
Case

Marvin: A Personalized Telehealth Approach to Mental Health

By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley

More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details

Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health ＆ Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

Summing Up Personal Predictive Analytics: Should We Be Careful What We Wish For? The world of continuous monitoring of numerous sensors for machines and humans, limitless information storage capacity, and big data combined with rapid... View Details

Keywords: by James Heskett

December 2022
Article

Scarlet Letters: Rehabilitation Through Transgression Transparency and Personal Narrative Control

By: Erin L. Frey, Ethan Bernstein and Nick Rekenthaler

When employees commit transgressions, organizations often use tools of organizational control to prevent them from transgressing again. We investigate whether organizations can use transgression transparency to rehabilitate transgressors. Although making transgressions... View Details

Keywords: Transparency; Workplace; Transgressions; Qualitative Research; Management Practices and Processes; Organizations; Employees; Reputation; Communication

2024
Working Paper

The Agreeable Revealer: Personality Correlates of Self-Disclosure

By: Elinora Pentcheva and Leslie John

August 1984
Supplement

Glossary of Technical Terms for Personal Computers

By: John A. Quelch

30 Apr 2021
Research & Ideas

Why Anger Makes a Wrongly Accused Person Look Guilty

University—found that anger can make a person come across as guilty even when they are not. Too often, when an employee is accused of wrongdoing, people evaluating the situation can make snap judgments based on biases and hunches. This... View Details

Keywords: by Michael Blanding

2020
Conference Presentation

The Capacity Limit of Personal Identity

By: J. De Freitas, J. L. Rips and G. A. Alvarez