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Show Results For
- All HBS Web
(918)
- People (8)
- News (235)
- Research (373)
- Multimedia (3)
- Faculty Publications (98)
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- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 12 Jul 2011
- News
Phone Fun
says, his two years at the School gave him the courage think outside the box. “It gave me a personal and professional confidence that has underpinned the risk-taking that’s sometimes necessary to deliver original work,” he notes. If last... View Details
- 01 Jun 2014
- News
In My Humble Opinion: Jan Swartz (MBA 1996)
SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) SWARTZ: Captaining a global brand through the high seas (photo by Susan J. Young) Growing up in Houston, Jan Swartz (MBA... View Details
- 01 Oct 1998
- News
Tech Trekker
Corporation and led the creation of AltaVista Internet Software Inc., an Internet search and software subsidiary. In the first year alone, she grew AltaVista's popularity, brand awareness, and revenues, driving it ahead of competitors... View Details
Keywords: Marguerite Rigoglioso
- 09 May 2013
- News
Road Trip
"Sarah and her team are tenacious and we think we'll learn a lot from them." Highland Brewing Company (Asheville, North Carolina). Cofounded in 1994 by owner Oscar Wong (SBA North Carolina Person of the Year), it began brewing locally in... View Details
- 01 Sep 2012
- News
Who Owns Yoga?
yoga style. Then there’s the former model and ballet dancer Tara Stiles, who isn’t particularly interested in yoga’s roots or rules but rather in mixing up styles of yoga to create a beneficial exercise. “These are two different examples of View Details
- 01 Dec 2015
- News
Ink
Alumni and Faculty Books for December 2015 Raje breaks C-suite workplaces into four categories: space used to enhance personal energy (think Zen gardens, cloth journals, and pictures of the family pup); space to create organizational... View Details
- 01 Sep 2020
- News
Giving Amazon the Boot
2016, and last November, Nike announced that it was ending a pilot program with Amazon Retail that it began in 2017, opting to focus on “elevating consumer experiences through more direct, personal relationships,” according to a statement... View Details
- 30 Jul 2024
- News
Reddit’s Rise
to grow revenue. And that’s going to be through advertising and that is a trust-based business. You’re getting big brands and small brands to come on to your platform and put their content alongside a lot of... View Details
- 23 Oct 2019
- News
After the Storm
external affairs officer, she became the first person of color to join Noble’s leadership—even though 98 percent of the network’s students come from communities of color. Within the next few years, a perfect storm of challenges began to... View Details
- 01 Jun 2004
- News
Books
century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details
- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
The similarity is about the need to make great first impressions, to really stand out in a crowded marketplace and figure out a way to find a personal brand and create that compelling 30-second elevator... View Details
Keywords: Zoom
- 01 Jun 2015
- News
Screen Grab
engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders... View Details
Keywords: Maureen Harmon
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
(science, technology, engineering, arts, and mathematics). Whether used as an introductory aid or to underscore previous knowledge, the book prepares today’s visually savvy children to succeed in school and life by analyzing the world around them. All the World’s a... View Details
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details
- 22 Aug 2019
- News
Catalyzing Africa’s Tech Sector
Andela fits in squarely with my personal vision for myself and the world. When I go back and look at my HBS essay, it's very interesting because I wrote exactly this in there. I said, "When I graduate I'm going to go back to Africa and... View Details
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
employer (1,100 workers) and biggest taxpayer ($500 million and counting). “If we treated the Afghans with respect, it would create a brand loyalty and empathy they’d never had a chance to experience before,” Khoja says of the company’s... View Details
Keywords: Julia Hanna
- 27 Sep 2021
- News
Sewn with Love
When Kikka Hanazawa (MBA 2002), CEO of VPL, a women’s underwear and athleisure company, heard stories of the shortages of personal protective equipment for front-line medical workers faced with the coronavirus crisis, the fashion-industry... View Details