Publications

February 2007
Tutorial

Measuring Marketing Performance

By: John A. Quelch

In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details

Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation

January 2003 (Revised December 2003)
Case

Financial Performance Reporting

By: David F. Hawkins

Students must evaluate the Financial Accounting Standards Board/International Accounting Standards Board's tentative decisions on comprehensive income statements. View Details

Keywords: International Accounting; Income; Decision Making; Financial Reporting; Corporate Governance; Accounting Industry

November 2012
Case

Ahold versus Tesco—Analyzing Performance

By: Suraj Srinivasan and Penelope Rossano

The case relates to understanding and comparing the performance of two leading retail companies—Ahold and Tesco. The case introduces the tools of Dupont and Modified Dupont Decomposition. While performance as measured by return on equity has been similar for the two... View Details

Keywords: Performance Evaluation; Retail Industry

March 1983
Article

Brilliant but Cruel: Perceptions of Negative Evaluators

By: T. M. Amabile

Using edited excerpts from actual negative and positive book reviews, this research examined the hypothesis that negative evaluators of intellectual products will be perceived as more intelligent than positive evaluators. The results strongly supported the hypothesis.... View Details

Keywords: Social Psychology; Situation or Environment; Performance Evaluation; Perception; Status and Position; Attitudes; Prejudice and Bias; Power and Influence

December 2018
Case

Bata versus Relaxo—Analyzing Performance

By: Suraj Srinivasan, Iris Leung and Quinn Pitcher

Set in 2016, “Bata India versus Relaxo—Analyzing Performance” compares the strategies and financial performance of two Indian footwear companies. Bata India had long been the market leader in footwear in India, but its leading market position was being challenged by... View Details

Keywords: Finance; Strategy; Operations; Performance Evaluation; Financial Statements; Analysis; Apparel and Accessories Industry

Research Summary

Long-Run Performance Following Equity Issue

By: Paul A. Gompers

In an effort to establish how the transition from private to public firm affects performance, Paul A. Gompers is examining the long-run performance of companies that issue equity in an initial public or seasoned offering. He is also attempting to determine whether... View Details

July 2012
Case

Performance Management at Vitality Health Enterprises, Inc.

By: John Bingham and Michael Beer

Vitality Health Enterprises, a medium-sized firm that manufactures health and personal care products, has experienced six straight quarters of strong revenue growth. James Hoffman, the new Senior Vice President of Human Resources, fears that the chain of success is... View Details

Keywords: Performance Evaluation; Motivation and Incentives; Compensation and Benefits; Talent and Talent Management; Health Industry; Consumer Products Industry; Manufacturing Industry; United States

April 2009
Case

Performance Management at Intermountain Healthcare

By: Richard M.J. Bohmer and Alexander Romney

Intermountain Healthcare is a 21-hospital integrated delivery system serving Utah and southern Idaho that is nationally recognized for its highly structured approach to managing the quality of clinical care. This case describes Intermountain's system for improving... View Details

Keywords: Financial Strategy; Health Care and Treatment; Standards; Service Delivery; Outcome or Result; Motivation and Incentives; Health Industry; Idaho; Utah

18 Jun 2012
Research & Ideas

Better by the Bunch: Evaluating Job Candidates in Groups

people are evaluated jointly rather than separately regarding their future performance. These findings are presented in the working paper When Performance Trumps Gender Bias: Joint versus Separate... View Details

Keywords: by Maggie Starvish

November–December 2024
Article

High-Status Teammates: Award Evaluation in the National Basketball Association

By: Dominika Kinga Randle and Letian Zhang

Social evaluations proceed in stages. First, judges filter a broad pool of candidates and pick a subset for detailed assessment. Then, the chosen group undergoes a closer examination, during which winners are selected. At both stages of the process, judges are... View Details

Keywords: Performance Evaluation; Prejudice and Bias; Groups and Teams; Status and Position; Sports Industry

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February 1984
Background Note

Performance Appraisal

By: Michael Beer

Keywords: Performance Evaluation

2022
Article

Towards Robust Off-Policy Evaluation via Human Inputs

By: Harvineet Singh, Shalmali Joshi, Finale Doshi-Velez and Himabindu Lakkaraju

Off-policy Evaluation (OPE) methods are crucial tools for evaluating policies in high-stakes domains such as healthcare, where direct deployment is often infeasible, unethical, or expensive. When deployment environments are expected to undergo changes (that is, dataset... View Details

Keywords: Analytics and Data Science; Research

June 2000
Teaching Note

Rob Parson at Morgan Stanley (A) through (D) and The Firmwide 360-degree Performance Evaluation Process at Morgan Stanley TN

By: M. Diane Burton and Thomas J. DeLong

Teaching Note for (9-498-054), (9-498-055), (9-498-056), (9-498-057), (9-498-058), and (9-498-053). View Details

Keywords: Performance Evaluation; Financial Services Industry

20 Nov 2015
Working Paper Summaries

Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods

Keywords: by Dina Pomeranz; Public Administration

January 2017
Article

Impact Evaluation Methods in Public Economics: A Brief Introduction to Randomized Evaluations and Comparison with Other Methods

By: Dina Pomeranz

Recent years have seen a large expansion in the use of rigorous impact evaluation techniques. Increasingly, public administrations are collaborating with academic economists and other quantitative social scientists to apply such rigorous methods to the study of public... View Details

Keywords: Practice; Public Sector; Research; Policy; Performance Evaluation

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24 Jun 2022
News

A Masterclass in Sustaining High Performance

June 2009 (Revised February 2014)
Case

Evaluating Microsavings Programs: Green Bank of the Philippines (A)

By: Nava Ashraf, Dean Karlan, Wesley Yin and Marc Shotland

Green Bank of the Philippines was known for its product innovation and its ability to bring new products to market. In 2002, Green Bank designed an untested commitment savings product that both gave individuals access to formal savings and helped them commit to... View Details

Keywords: Saving; Innovation and Invention; Measurement and Metrics; Product Design; Success; Performance Evaluation; Banking Industry; Philippines

June 2000
Teaching Note

Morgan Stanley: Becoming a "One-Firm" Firm and The Firmwide 360-degree Performance Evaluation Process at Morgan Stanley TN

By: M. Diane Burton, Thomas J. DeLong and Charles A. O'Reilly III

Teaching Note for (9-400-043) and (9-498-053). View Details