Publications

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May 2012
Case

Quietly Brilliant: Transformational Change at HTC

By: Michael L. Tushman and Kerry Herman

The case examines smartphone maker HTC's 2006 decision to become a branded company. The case focuses on the cultural and organizational shifts HTC underwent to successfully make the transition from an ODM, founded in 1997, to a leading branded manufacturer (7% market... View Details

Keywords: Globalized Firms and Management; Organizational Structure; Cross-Cultural and Cross-Border Issues; Telecommunications Industry; Taiwan

December 2011 (Revised April 2012)
Case

Transforming Verizon: A Platform for Change

By: Rosabeth Moss Kanter and Matthew Bird

A new CEO steps into the shoes of his long-time predecessor who had created the U.S. telecommunications giant via a series of acquisitions and, before departing, had initiated the company's strategic repositioning. The new CEO reflected on Verizon's recent successes,... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Globalized Firms and Management; Groups and Teams; Telecommunications Industry

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

beyond functional silos and organizational levels to bring together individuals with varied skill sets to frame and solve problems. These leaders view employees more as “collaborators” than “followers,” in part because data and technology... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

March 1995 (Revised March 1995)
Case

Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.

By: David J. Collis and Elizabeth Wynne Johnson

CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures.... View Details

Keywords: Restructuring; Change Management; Transformation; Investment Portfolio; Multinational Firms and Management; Organizational Culture; Corporate Strategy

September 1995 (Revised October 1996)
Case

Symantec: Transformation for the 1990s

By: Lynda M. Applegate and Carin-Isabel Knoop

Keywords: Organizational Change and Adaptation

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May 2018
Supplement

Transformation at ING (C): Culture

By: William R. Kerr and Alexis Brownell

In 2016, ING Group began an overhaul of its company culture, culminating in a code of conduct dubbed "The Orange Code." View Details

Keywords: ING; Company Culture; Cultural Change; Change; Organizational Culture; Change Management; Banking Industry; Financial Services Industry; Netherlands

September 2024
Case

Navigating Digital Transformation at Carrefour

By: Sunil Gupta and Emilie Billaud

In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details

Web

Organizational Behavior Curriculum - Faculty & Research

2025 Q3Q4 3.0 Power and Influence for Positive Impact Julie Battilana , Deborah Winshel Fall 2024 Q1 1.5 Turnarounds and Transformation (also listed under Entrepreneurial Management) Ranjay Gulati Spring 2025 Q3Q4 3.0 Executive Education... View Details

2009
Chapter

Business Network Transformation in Action

By: Marco Iansiti and Ross Sullivan

Keywords: Business Ventures; Networks; Organizational Change and Adaptation; Transformation

2005
Book

Renewing Unilever: Transformation and Tradition

By: Geoffrey Jones

This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand... View Details

Keywords: Business History; Decision Making; Organizational Culture; Globalization; Transformation; Human Resources; Business Strategy; Brands and Branding; Innovation and Invention; Consumer Products Industry

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July 2020
Case

Driving Transformation at the Majid Al Futtaim Group

By: Suraj Srinivasan and Esel Çekin

The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,... View Details

Keywords: Transformation; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai

February 2009 (Revised June 2019)
Case

Cleveland Clinic: Transformation and Growth 2015

By: Michael E. Porter and Elizabeth O. Teisberg

The Cleveland Clinic's health care services are internationally renowned for quality. In 2008, The Clinic began to restructure the organization into teams defined around patient needs, rather than traditional medical specialties. "Patients First!" takes shape as the... View Details

Keywords: Health; Health Care Operations; Health Care Quality; Health Care; Strategy And Leadership; Strategy Development; Health Care and Treatment; Leading Change; Goals and Objectives; Growth and Development Strategy; Measurement and Metrics; Service Delivery; Organizational Change and Adaptation; Outcome or Result; Health Industry; Cleveland

1995
Chapter

Information-enabled Organization Transformation and Outsourcing

By: F. W. McFarlan

Keywords: Information Management; Knowledge Management; Knowledge Use and Leverage; Organizational Change and Adaptation

March 2003 (Revised October 2003)
Case

Campbell Soup Company: Transforming for the 21st Century

By: Lynda M. Applegate and Jamie Ladge

In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details

Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States

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Sep 11 2022
Testimonial

Finding New Solutions to Organizational Challenges

June 2005
Case

Transformation of Matsushita Electric Industrial Co., Ltd. 2005 (A)

By: Michael Y. Yoshino and Yukihiko Endo

The company, once an outstanding Japan-based global leader in electronics and major appliances, suffered poor performance during the 1990s. Kunio Nakamura became CEO in 2001 and sought to transform the company in a fundamental way. Examines the company's history,... View Details

Keywords: Transformation; Business History; Leading Change; Management Systems; Organizational Change and Adaptation; Organizational Culture; Performance Improvement; Electronics Industry; Japan

March 2011 (Revised April 2011)
Case

State Bank of India: Transforming a State Owned Giant

By: Rajiv Lal and Rachna Tahilyani

February 2011: O.P. Bhatt reflected contentedly on his five-year term as Chairman of State Bank of India (SBI), India's largest commercial bank. He had led SBI on a journey of transformation from an old, hierarchical, transaction oriented, government bank to a modern,... View Details

Keywords: Transformation; Customer Relationship Management; Commercial Banking; Leading Change; Growth and Development Strategy; Marketing; Organizational Change and Adaptation; Banking Industry; India

2021
Chapter

Digital Transformation and the Salesforce: Observations, Warnings, and Recommendations

By: Frank V. Cespedes

Sales is a crucial test for organizational change, including productive use (or not) of new technologies. Changes in selling always have wider organizational implications, because so many other decisions and resource commitments in firms depend upon demand forecasts... View Details

Keywords: Sales; Salesforce Management; Organizational Change and Adaptation; Digital Transformation