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      • Faculty Publications  (107)

      Organizational EvolutionRemove Organizational Evolution →

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      • January 2010 (Revised March 2010)
      • Case

      Transforming ASUSTeK: Breaking from the Past

      By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
      What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details
      Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Manufacturing Industry; Taiwan
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      Shih, Willy C., Ho Howard Yu, and Hung-Chang Chiu. "Transforming ASUSTeK: Breaking from the Past." Harvard Business School Case 610-041, January 2010. (Revised March 2010.)
      • Article

      The Evolution of Science-Based Business: Innovating How We Innovate

      By: Gary P. Pisano
      Science has long been connected to innovation and to business. As early as the late 19th century, chemical companies, realizing the commercial potential of science, created the first industrial research laboratories. During much of the 20th century, large-scale... View Details
      Keywords: Entrepreneurship; Governance; Innovation and Management; Risk Management; Research and Development; Science-Based Business; Commercialization
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      Pisano, Gary P. "The Evolution of Science-Based Business: Innovating How We Innovate." Special Issue on Management Innovation—Essays in the Spirit of Alfred D. Chandler. Industrial and Corporate Change 19, no. 2 (April 2010): 465–482.
      • April 2009 (Revised April 2012)
      • Case

      Bono and U2

      By: Nancy F. Koehn, Katherine Miller and Rachel Wilcox
      This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the... View Details
      Keywords: Arts; Business Model; Social Entrepreneurship; Globalized Markets and Industries; Leadership; Brands and Branding; Personal Development and Career; Social Enterprise; Music Industry
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      Koehn, Nancy F., Katherine Miller, and Rachel Wilcox. "Bono and U2." Harvard Business School Case 809-148, April 2009. (Revised April 2012.)
      • December 2008 (Revised December 2010)
      • Case

      Hema Hattangady and Conzerv (A)

      By: Michael L. Tushman and David Kiron
      This case describes the evolution of a fast-growing Indian energy firm. It illustrates both leadership change as Hema is evolving as a leader, as well as how organization architecture (culture, systems, incentives, and human resources) is evolving. The case highlights... View Details
      Keywords: Change; Decision Choices and Conditions; Leadership Development; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Energy Industry; India
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      Tushman, Michael L., and David Kiron. "Hema Hattangady and Conzerv (A)." Harvard Business School Case 409-022, December 2008. (Revised December 2010.)
      • 2008
      • Book

      Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

      By: James L. Heskett, W. Earl Sasser Jr. and Joe Wheeler
      Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business. Employee-owners exhibit... View Details
      Keywords: Customer Satisfaction; Organizational Change and Adaptation; Customer Ownership; Employee Ownership; Competitive Advantage; Value Creation
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      Heskett, James L., W. Earl Sasser Jr., and Joe Wheeler. Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage. Harvard Business Press, 2008.
      • October 2008 (Revised December 2010)
      • Case

      Intel NBI: Intel Corporation's New Business Initiatives (A)

      By: Willy C. Shih and Thomas Thurston
      For Intel Corporation, the processes and priorities that have made it so successful are difficult to overcome as the company tries to diversify away from its core. The case examines the history and evolution of the New Business Initiatives (NBI) group, as the leader... View Details
      Keywords: Business Divisions; Transition; Corporate Entrepreneurship; Business History; Management Practices and Processes; Resource Allocation; Organizational Structure; Problems and Challenges; Risk and Uncertainty
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: Intel Corporation's New Business Initiatives (A)." Harvard Business School Case 609-043, October 2008. (Revised December 2010.)
      • July 2008 (Revised July 2019)
      • Case

      Amazon: The Brink of Bankruptcy

      By: Lynda M. Applegate
      Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy and enables discussion of how to turnaround the company and leverage proprietary assets. View Details
      Keywords: Business Model; Restructuring; Entrepreneurship; Insolvency and Bankruptcy; Business History; Leading Change; Organizational Change and Adaptation; Strategy
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      Applegate, Lynda M. "Amazon: The Brink of Bankruptcy." Harvard Business School Case 809-014, July 2008. (Revised July 2019.)
      • June 2007 (Revised June 2008)
      • Case

      GE's Imagination Breakthroughs: The Evo Project

      By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
      In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details
      Keywords: Innovation and Management; Leading Change; Growth and Development Strategy; Business Processes; Organizational Change and Adaptation; Organizational Culture; Environmental Sustainability; Green Technology Industry
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      Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthroughs: The Evo Project." Harvard Business School Case 907-048, June 2007. (Revised June 2008.)
      • April 2007
      • Case

      Schibsted

      By: Bharat N. Anand and Sophie Hood
      In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and free newspapers. Schibsted, however, had managed to cope with these challenges successfully, and had become something... View Details
      Keywords: Transition; Product Launch; Organizational Change and Adaptation; Adaptation; Competitive Advantage; Media and Broadcasting Industry; Scandinavia
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      Anand, Bharat N., and Sophie Hood. "Schibsted." Harvard Business School Case 707-474, April 2007.
      • March 2006
      • Module Note

      Managing Innovation in an Uncertain World: Module 4: Sensing Opportunity

      By: Alan D. MacCormack
      Describes the fourth module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details
      Keywords: Innovation and Management; Problems and Challenges; Management Analysis, Tools, and Techniques; Projects; Opportunities; Risk and Uncertainty; Perspective; Value Creation; Networks; Alignment
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      MacCormack, Alan D. "Managing Innovation in an Uncertain World: Module 4: Sensing Opportunity." Harvard Business School Module Note 606-104, March 2006.
      • February 2006
      • Case

      Bumble and bumble: Building a Successful Business in Beauty and Fashion

      By: Nancy F. Koehn and Erica Helms
      Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details
      Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Fashion Industry
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      Koehn, Nancy F., and Erica Helms. "Bumble and bumble: Building a Successful Business in Beauty and Fashion." Harvard Business School Case 806-084, February 2006.
      • July 2005 (Revised October 2006)
      • Case

      Recall 2000: Bridgestone Corp. (A) (Abridged)

      By: Lynn S. Paine
      In September 2000, the president of Bridgestone-Firestone, the U.S. subsidiary of Japan's Bridgestone Corp., was invited to appear before a U.S. congressional subcommittee investigating the August 2000 recall of more than 6.5 million tires made by the subsidiary. The... View Details
      Keywords: Business or Company Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Product; Trade; Organizational Culture; Corporate Social Responsibility and Impact; Auto Industry; United States; Japan
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      Paine, Lynn S. "Recall 2000: Bridgestone Corp. (A) (Abridged)." Harvard Business School Case 306-020, July 2005. (Revised October 2006.)
      • December 2004 (Revised October 2005)
      • Case

      Innovation Corrupted: The Rise and Fall of Enron (A)

      By: Malcolm S. Salter
      Presents a brief historical overview of Enron's rise, its strategic successes and failures, the evolution of its business model, and the organizational processes relied upon by Enron's management to drive and monitor the business. A rewritten version of an earlier... View Details
      Keywords: Adaptation; Success; Business Model; Business History; Growth Management; Governance Controls; Innovation and Management; Failure; Business Processes; Energy Industry; United States
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      Salter, Malcolm S. "Innovation Corrupted: The Rise and Fall of Enron (A)." Harvard Business School Case 905-048, December 2004. (Revised October 2005.)
      • December 2004 (Revised October 2005)
      • Case

      Innovation Corrupted: The Rise and Fall of Enron (B)

      By: Malcolm S. Salter
      Presents a brief historical overview of Enron's rise, its strategic successes and failures, the evolution of its business model, and the organizational processes relied upon by Enron's management to drive and monitor the business. A rewritten version of an earlier... View Details
      Keywords: Transition; Risk Management; Management Practices and Processes; Success; Business Model; Strategy; Business History; Governance Controls; Innovation and Management; Failure; Business Processes; Energy Industry; United States
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      Salter, Malcolm S. "Innovation Corrupted: The Rise and Fall of Enron (B)." Harvard Business School Case 905-049, December 2004. (Revised October 2005.)
      • October 2003 (Revised December 2020)
      • Case

      Globalizing Consumer Durables: Singer Sewing Machine before 1914

      By: Geoffrey Jones and David Kiron
      Examines the global strategy of Singer, one of the world's first multinationals, before 1914. Singer, a U.S. pioneer of the modern sewing machine, established its first foreign factory in Scotland in 1867. Investments followed in manufacturing and marketing in other... View Details
      Keywords: Business History; Multinational Firms and Management; Global Strategy; Entrepreneurship; Investment; Globalization
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      Jones, Geoffrey, and David Kiron. "Globalizing Consumer Durables: Singer Sewing Machine before 1914." Harvard Business School Case 804-001, October 2003. (Revised December 2020.)
      • October 2003 (Revised April 2005)
      • Case

      Innovation Corrupted: The Rise and Fall of Enron

      By: Malcolm S. Salter
      Presents an historical overview of Enron's rise and fall and summarizes what is currently known about (1) the evolution of Enron's business model, (2) the organizational processes Enron officials relied on to drive and monitor the business, (3) emergent behavior... View Details
      Keywords: Business Model; Behavior; Governing and Advisory Boards; Success; Transformation; Failure; Business Processes; Energy Industry; United States
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      Salter, Malcolm S. "Innovation Corrupted: The Rise and Fall of Enron." Harvard Business School Case 904-036, October 2003. (Revised April 2005.)
      • January 2003 (Revised November 2003)
      • Case

      Merloni Elettrodomestici: The New Century Begins

      By: Joseph L. Bower
      Merloni Elettrodomestici was founded in 1975. This case traces the evolution of the company's strategy, organization, and management as it becomes the #3 player in Europe (the #1 in Eastern Europe). Issues involve questions of geographic expansion, resource allocation,... View Details
      Keywords: Management; Resource Allocation; Organizational Structure; Competitive Strategy; Expansion
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      Bower, Joseph L. "Merloni Elettrodomestici: The New Century Begins." Harvard Business School Case 303-062, January 2003. (Revised November 2003.)
      • December 2002 (Revised February 2005)
      • Case

      McKinsey and Company: An Institution at a Crossroads

      By: Ashish Nanda
      This case tracks McKinsey's evolution from its origin in 1926 to 2002, emphasizing the institutional heritage of the firm. It closes with a description of the challenges facing the firm's leadership in 2002. View Details
      Keywords: Leadership; Growth Management; Organizational Culture; Service Industry
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      Nanda, Ashish, and Kelley Elizabeth Morrell. "McKinsey and Company: An Institution at a Crossroads." Harvard Business School Case 903-080, December 2002. (Revised February 2005.)
      • 2002
      • Chapter

      Organizational Technology: Technological Change, Ambidextrous Organizations and Organizational Evolution

      By: M. Tushman and W. Smith
      Keywords: Organizational Change and Adaptation; Organizational Design; Technological Innovation
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      Tushman, M., and W. Smith. "Organizational Technology: Technological Change, Ambidextrous Organizations and Organizational Evolution." Chap. 17 in Blackwell Companion to Organizations, edited by J.A.C. Baum, 386–414. Boston: Blackwell Publishers, 2002.
      • December 2001
      • Case

      Qwest Communications International Inc.

      By: Thomas R. Eisenmann and Christopher Hackett
      Describes the evolution of Qwest from a small fiber-optic construction firm in 1996 to a global telecommunications giant in 2001. Focuses on Qwest's pivotal acquisition of "Baby Bell" US West, a regional Bell operating company many times Qwest's size. Discusses the... View Details
      Keywords: Mergers and Acquisitions; Asset Pricing; Business History; Knowledge Use and Leverage; Organizational Culture; Partners and Partnerships; Vertical Integration; Telecommunications Industry
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      Eisenmann, Thomas R., and Christopher Hackett. "Qwest Communications International Inc." Harvard Business School Case 802-133, December 2001.
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