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- All HBS Web
(485)
- News (154)
- Research (178)
- Events (4)
- Multimedia (7)
- Faculty Publications (66)
- Web
Launching Tech Ventures | HBS Online
through various lenses.” Lugas Prancafitri Chief Financial Officer at BNI Ventures What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of... View Details
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Global Business Course | HBS Online
animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners... View Details
- Web
Business Fundamentals Course - CORe | HBS Online
organization and take your career to the next level with a deeper understanding of essential business concepts. Participating in a Harvard Business School Online course enabled Sheneka to gain greater clarity about her professional future... View Details
- Web
Terms of Use - HBS Online
abide by all such rules and conditions. “Harvard Business School Online Content” means all content or other material, in whole or in part, available through the Programs or otherwise via the Services, including but not limited to... View Details
- 01 Dec 2013
- News
Climate Change as Must-See TV
scientists to investigate human causation of climate change. Video Embed Dan Abbasi (MBA 1998) hopes to enlist the HBS alumni community in the political movement for climate change. He calls his fellow alumni "probably the most powerful... View Details
- Web
Corporate Training Programs | HBS Online
Testimonials Why us Company Request Info Client Testimonials Intuit Play Intuit testimonial video Employees from Intuit share their experiences in taking an HBS Online course and the impact the course had on... View Details
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Academic Solutions & Opportunities | HBS Online
fundamental business concepts students need to excel in their MBA program. Students Share Their Experiences Play How Ashoka University is Using HBS Online Courses to Educate Students Video "This was by far... View Details
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Sustainable Business Strategy Course | HBS Online
Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or business in society Earn by: completing any three courses within... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and services into the hands of users. Retailers, for example, sell... View Details
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and... View Details
- June 2009
- Article
Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals
By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Management Science 55, no. 6 (June 2009): 1047–1059.
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Business and Climate Change Course | HBS Online
silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating and networking with a global community of peers before, during, and after... View Details
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Power and Influence for Positive Impact | HBS Online
Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities.... View Details
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Community Values & Honor Code | HBS Online
publish screenshots of or videos from course pages). Act as a steward of the Honor Code and encourage others to do so as well. If you engage in or have engaged in conduct that violates the Harvard Business School View Details
- 01 Dec 2017
- News
HBS Online Certificate Programs Offer Unique Insight Into Business
HBX course participants at ConneXt HBS Online course participants at ConneXt When Harvard Business School Online, formerly called HBX, was first conceptualized, the goal was to create a transformational educational experience with a... View Details
- 20 Nov 2017
- Research & Ideas
How Independent Bookstores Have Thrived in Spite of Amazon.com
Click HereIndependent bookstores provide a story of hope by focusing on core values that include community, curation, and convening. (Video by Amelia Kunhardt) When Amazon.com burst onto the nascent online retail scene in 1995, the future... View Details
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Leading Change and Organizational Renewal | HBS Online
Online program are added to the HBS Online Community's Official Networking Group and gain exclusive access to events and other networking opportunities. Description of silent animated View Details
- June 2024
- Case
Wemade: (Re)Establishing Trust in Blockchain Games (A)
By: Jung Koo Kang, Charles CY Wang, David Allen and Kwangmoon So
This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games.... View Details
- April 2012 (Revised April 2013)
- Case
Mekanism: Engineering Viral Marketing
By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details
Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America
Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
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Leadership, Ethics, and Corporate Accountability Course | HBS Online
Description of silent animated video above: Learner completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after... View Details