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  • Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry; Retail Industry; Food and Beverage Industry; Air Transportation Industry; United States
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  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

forthcoming Annual Review of Economics History, Micro Data and Endogenous Growth By: Akcigit, Ufuk, and Tom Nicholas Abstract—Economic growth is concerned with long-run changes, and as a result historical data should be especially... View Details
Keywords: Dina Gerdeman
  • August 1999 (Revised September 1999)
  • Case

Double Dealmaking in the Browser Wars (A)

By: James K. Sebenius
Recounts two complex negotiations in which Netscape and Microsoft compete to win a browser contract with AOL--then later with KPMG. After reviewing the web and browser sectors, this case recounts AOL's dramatic negotiations with Netscape and with Microsoft over which... View Details
Keywords: Negotiation Process; Negotiation Tactics; Negotiation Deal; Web; Web Services Industry
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  • 26 Apr 2016
  • First Look

April 26

April 2016 Review of Economic Studies Landing the First Job: The Value of Intermediaries in Online Hiring By: Stanton, Christopher, and Catherine Thomas Abstract—Online markets for remote labor services... View Details
Keywords: Sean Silverthorne
  • Spring 2015
  • Article

Bitcoin: Economics, Technology, and Governance

By: Rainer Böhme, Nicolas Christin, Benjamin Edelman and Tyler Moore
Bitcoin is an online communication protocol that facilitates virtual currency including electronic payments. Since its inception in 2009 by an anonymous group of developers, Bitcoin has served tens of millions of transactions with total dollar value in the billions.... View Details
Keywords: Market Platforms; Online Technology; Currency
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  • 04 Feb 2014
  • First Look

First Look: February 4

  Publications August 2013 MIT Sloan Management Review The Art of Strategic Renewal By: Binns, Andy, J. Bruce Harreld, Charles A. O'Reilly, and Michael L. Tushman Abstract—In recent years, we have seen well-established companies such as... View Details
Keywords: Sean Silverthlorne
  • 23 Feb 2021
  • Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

likely to improve working conditions over time, for example. UC Hastings Professor of Law Jodi Short and I have also crystallized in a Harvard Business Review article a summary of what is known as of this moment on those particular... View Details
Keywords: by Danielle Kost; Apparel & Accessories
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

are allocated to respond. The dilemma: Create a response that is neither overreaction (threat) nor insufficient (opportunity). In this excerpt from their Harvard Business Review article, Harvard Business School professors Clark Gilbert... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 20 May 2014
  • First Look

First Look: May 20

the World Management Survey (WMS) has collected firm-level management practices data across multiple sectors and countries. We developed the survey to try to explain the large and persistent TFP differences across firms and countries. This View Details
Keywords: Sean Silverthorne
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

decision-making process—color, feel, and fit—are difficult, if not impossible, to communicate "virtually." Moreover, unlike books, music, and consumer electronics, the difficulty in describing the product cannot be offset easily with customer reviews, View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 27 Sep 2011
  • First Look

First Look: September 27

the United States. Download the paper: http://www.hbs.edu/research/pdf/12-015.pdf Reviews, Reputation, and Revenue: The Case of Yelp.com Author:Michael Luca Abstract Do online consumer reviews affect... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2015
  • First Look

First Look: March 10

  Publications February 2015 Academy of Management Review Reflections on the 2013 Decade Award: "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited" Ten Years Later By: Benner, Mary, and... View Details
Keywords: Carmen Nobel
  • 15 May 2007
  • First Look

First Look: May 15, 2007

  Working PapersI'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Todd Rogers, Katherine L. Milkman, and Max H. Bazerman Abstract How do decisions for the near future... View Details
Keywords: Martha Lagace
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

in goods, services, investments, and ideas led by multinational firms. Extensive research has sought to understand the geographic patterns of foreign direct investment (FDI). This chapter reviews existing theories and evidence... View Details
Keywords: Sean Silverthorne
  • 13 Oct 2015
  • First Look

October 13, 2015

Review Global Teams That Work By: Neeley, Tsedal Abstract—Many companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically dispersed teams face a... View Details
  • 23 Jul 2007
  • Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

Deletion" (AfD) review process if they believe the piece does not live up to those standards. After online debate about the worthiness of the piece, a Wikipedia administrator View Details
Keywords: by Sean Silverthorne; Publishing
  • December 2021 (Revised September 2022)
  • Case

Moleskine: Daniela Riccardi Turns the Page

By: Ryan Raffaelli and Sarah Gulick
Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details
Keywords: Rebranding; Brands and Branding; Organizational Change and Adaptation; Operations; Planning; Retail Industry; Italy
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  • 16 Dec 2002
  • Lessons from the Classroom

Marrying Distance and Classroom Education

adult learning workshop was looking at the strengths and weaknesses of face-to-face education versus online distance learning. But in fact, these two types of education can be quite complementary. Should executives interested in corporate... View Details
Keywords: by Sean Silverthorne
  • 04 Dec 2007
  • First Look

First Look: December 4, 2007

identities, specifically previously enacted ones, constitute potent incentives for inducing efforts or actions. People Are Experience Goods: Improving Online Dating with Virtual Dates Authors:Jeana H. Frost, Zoë Chance, Michael I. Norton,... View Details
Keywords: Martha Lagace
  • February 2025
  • Supplement

Moleskine: Daniela Riccardi Turns the Page

By: Ryan Raffaelli
Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details
Keywords: Brands and Branding; Organizational Change and Adaptation; Distribution Channels; Planning; Leading Change; Organizational Culture; Product Marketing; Retail Industry; Italy
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