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  • Web

Business Economics Online Course | HBS Online

Planning Engineer at Rio Tinto What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Signify your deep expertise in... View Details
  • 1992
  • Book Review

Book Review of Intuition in Organizations: Leading and Managing Productively edited by Weston H. Agor

By: J. Polzer, K. Diekmann and M. Neale
Keywords: Leadership; Management
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  • Web

Online Business Strategy Course | HBS Online

enduring financial success "The course has given me the confidence to know that my suggestions have a solid business basis." Jennifer Moret Financial Analyst What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS View Details
  • Aug 2006 - 2006
  • Conference Presentation

Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'

By: Anita Elberse
Keywords: Entertainment; Marketing Channels
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  • Jun 2006
  • Conference Presentation

Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'

By: Anita Elberse
Keywords: Entertainment; Marketing Channels
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  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

In recent years, consumer review sites including Yelp, Citysearch, and TripAdvisor have become the first stop for recommendations on everything from dinner to dentists. Along the way, they've earned a loyal following from fans, but also... View Details
Keywords: by Michael Blanding; Food & Beverage
  • February 1998 (Revised February 1999)
  • Case

FreeMarkets OnLine

By: V. Kasturi Rangan
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details
Keywords: Cost Management; Growth and Development Strategy; Marketing Strategy; Bids and Bidding; Market Entry and Exit; Digital Platforms; Production; Electronics Industry
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  • 13 May 2024
  • Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

online marketplace. Consumers spent as much as 6 percent more on products ranked below the top 1,000 bestsellers when using the refined search. Some of the already popular View Details
Keywords: by Rachel Layne; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 1979
  • Article

Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach

By: J. Quelch
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  • Web

Online AI Course | HBS Online

business. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea Lavoie Corporate Services Manager at Debevoise & Plimpton LLP Understand the... View Details
  • 2018
  • Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two types of... View Details
Keywords: Cash On Delivery; Dynamic Pricing; Online Retail; Payment Methods; Strategic Customer Behavior; Opportunistic Returns; Price; Policy; Consumer Behavior; Emerging Markets; Retail Industry
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  • December 1993 (Revised March 1995)
  • Case

Medical Products Co.

By: Robert H. Hayes
In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should... View Details
Keywords: Factories, Labs, and Plants; Decision Making; Forecasting and Prediction; Cost; Production; Performance Capacity; Performance Effectiveness; Strategic Planning; Competitive Strategy; Health Industry; Medical Devices and Supplies Industry; Europe
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  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are View Details
Keywords: Re: Multiple Faculty; Technology
  • Web

Online Learning Track Programs | HBS Online

HBS Online is currently offering a Learning Track in: Leadership & Management Strategy Entrepreneurship & Innovation Business in Society Finance & Accounting Marketing What You Earn Certificate of Specialization By completing any three... View Details
  • 2013
  • Chapter

The Design of Online Advertising Markets

By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web
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  • 08 Aug 2013
  • News

Study finds online ratings vulnerable to bias

  • 2019
  • Working Paper

The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work

By: Hila Lifshitz - Assaf and Frank Nagle
Knowledge work is becoming increasingly challenging as pace of change in the knowledge frontier is increasing. Organizations have created multiple mechanisms to minimize knowledge gaps and increase learning such internal training, mentorship programs as well as... View Details
Keywords: Open Source; Future Of Work; Software Development; Knowledge Work; Online Community; Learning; Knowledge Sharing; Applications and Software; Open Source Distribution; Performance Productivity
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  • Web

HBS - The year in Review

2023 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review Notable progress was made during FY23 in advancing the School’s priorities. Accelerating research on how digital and data are transforming management... View Details
  • Web

Online Entrepreneurial Marketing Course | HBS Online

Healthcare Limited Grow your organization’s new product or service effectively with limited budgets and resources. "HBS Online courses are excellent for anyone who wishes to learn more about a particular... View Details
  • Article

Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information

By: Santiago Gallino and Antonio Moreno
Using a proprietary data set, we analyze the impact of the implementation of a “buy-online, pick-up-in-store” (BOPS) project. The implementation of this project is associated with a reduction in online sales and an increase in store sales and traffic. These results can... View Details
Keywords: Retail Operations; Inventory Availability; Empirical Operations Management; Business Analytics; Online Retail; Ecommerce; Operations; Management; Distribution Channels; Consumer Behavior; E-commerce; Retail Industry
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