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  • April 2014 (Revised May 2014)
  • Teaching Note

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld
Related
  • February 1998 (Revised February 1999)
  • Case

FreeMarkets OnLine

By: V. Kasturi Rangan
Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details
Keywords: Cost Management; Growth and Development Strategy; Marketing Strategy; Bids and Bidding; Market Entry and Exit; Digital Platforms; Production; Electronics Industry
Related
  • Web

Negotiation Course Online | HBS Online

company, and Negotiation Mastery has given me additional skills that I have put into practice and have resulted in much more successful agreements. Jacqueline Ryan Integrated Marketing Manager at YumEarth Develop the negotiation skills... View Details
  • 23 Oct 2018
  • Working Paper Summaries

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

Keywords: by Chaithanya Bandi, Antonio Moreno, Donald Ngwe, and Zhiji Xu; Service
  • February 2019 (Revised June 2019)
  • Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details
Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil
Related
  • 2018
  • Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details
Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry
Related
  • May–June 2023
  • Article

Need for Speed: The Impact of In-Process Delays on Customer Behavior in Online Retail

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
The impact of delays has been widely studied in various offline services. The focus of this study is online services, and we explore the impact of in-process delays—measured by website speed—on customer behavior. We leverage novel retail and website speed data to... View Details
Keywords: Online Retail; Quasi-experiments; Abandonment; Synthetic Control; E-commerce; Internet and the Web; Consumer Behavior; Policy; Retail Industry
Related
  • Web

Online Business Analytics Course | HBS Online

Students and Recent Graduates Those Considering Graduate School Mid-Career Professionals Prepare for your next opportunity by learning how to apply basic statistics to real business problems. Meet Arjun, an HBS Online participant who took... View Details
  • Web

Financial Accounting Online Course | HBS Online

sets and understand them has helped me make major decisions on future state reporting. Kali Pfaff What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course... View Details
  • Web

Online Leadership Principles Course | HBS Online

thought the course was very manageable on top of a full-time job." Abby Katz Senior Marketing Manager at Mavrck Build greater self-awareness and explore how you can adapt your leadership style to meet specific organizational challenges.... View Details
  • Web

Strategy Execution Online Course | HBS Online

Participant What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or leadership and... View Details

    The Value of Descriptive Analytics: Evidence from Online Retailers - Marketing Science

    Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we... View Details
    • Web

    Business Finance Course Online | HBS Online

    and Societies: Leave blank Description: Leading with Finance is a 6-week, 40-hour online certificate program from Harvard Business School. Leading with Finance helps students understand key financial levers that drive financial... View Details
    • Web

    Business Economics Online Course | HBS Online

    This course is part of the Strategy track. Introduction to Economics for Managers ENROLL NOW No application needed for our certificate programs. Start your journey today! Economics for Managers $1,850 Next 8-week session starts August 6th Enroll Now Gain economic... View Details
    • March 1998 (Revised November 1999)
    • Case

    USA TODAY Online

    By: John A. Deighton and Anthony St. George
    How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
    Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
    Related
    • April 1998
    • Case

    E! Online (A): www.eonline.com

    By: Jeffrey F. Rayport
    E! Online is the on-line brand extension of the cable-TV channel dedicated to entertainment news. E! Online must compete with other entertainment sites on the web, as well as create synergy between E! Online and E! Entertainment Television in order to build a... View Details
    Keywords: Competition; Internet and the Web; Service Operations; Television Entertainment; Brands and Branding; Entertainment and Recreation Industry
    Related
    • Web

    Online AI Course | HBS Online

    business. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea Lavoie Corporate Services Manager at Debevoise & Plimpton LLP Understand the... View Details
    • Web

    Entrepreneurship Course Online | HBS Online

    Now Key Concepts Identify a business opportunity Evaluate an idea and assess the market Explore the risks and rewards of entrepreneurship Leverage experiments to validate concepts and refine your business strategy Discover the key... View Details
    • Article

    Marketing in the Age of Web 2.0

    By: Jill Avery
    Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
    Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
    Related
    • TeachingInterests

    Scaling Ventures, HBS Online

    By: Jeffrey F. Rayport
    This course is for startup founders and senior leaders who have achieved product-market fit and now need to successfully guide their company through cycles of rapid growth and organizational change. Topics include optimal growth rate, recruiting and motivating... View Details