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Publications

Publications

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  • All HBS Web  (1,967)
    • People  (3)
    • News  (387)
    • Research  (1,182)
    • Events  (18)
    • Multimedia  (6)
  • Faculty Publications  (459)

Show Results For

  • All HBS Web  (1,967)
    • People  (3)
    • News  (387)
    • Research  (1,182)
    • Events  (18)
    • Multimedia  (6)
  • Faculty Publications  (459)
← Page 4 of 1,967 Results →
  • Web

Online Business Analytics Course | HBS Online

Students and Recent Graduates Those Considering Graduate School Mid-Career Professionals Prepare for your next opportunity by learning how to apply basic statistics to real business problems. Meet Arjun, an HBS Online participant who took... View Details
  • Web

Online Management Course | HBS Online

Diversity Pipeline Programs for Boston Public Schools. Raymond Porch Manager of Diversity Pipeline Programs, Boston Public Schools What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online... View Details
  • August 2004 (Revised August 2005)
  • Background Note

Online Auction Markets

eBay, Yahoo!, and Amazon.com entered the online auction market within four years of one another, along with a host of smaller Web sites. Five years later, eBay clearly outstripped its competitors, despite the fact that Yahoo! and Amazon both had a huge installed base... View Details
Keywords: Internet and the Web; Auctions; Network Effects
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Yin, Pai-Ling. "Online Auction Markets." Harvard Business School Background Note 705-411, August 2004. (Revised August 2005.)
  • Web

Strategy Execution Online Course | HBS Online

Participant What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of strategy or leadership and... View Details
  • 12 Jan 2015
  • News

Why Online Retailers Are Starting to Care About Your Feelings

Keywords: e-commerce; consumer behavior; innovation; Retail Trade
  • August 2002 (Revised June 2006)
  • Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
  • 13 May 2022
  • News

Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?

  • 13 Jan 2012
  • News

Crowdsourcing Management Reviews for Better Management

  • 01 Sep 2010
  • News

Online Fashionistas

Groupe, now with a division for men’s clothing and entering travel markets as well, has grown from 5 employees to more than 400. Membership is by invitation by other members or by registering at the site (www.gilt.com); that exclusivity is a selling point for both... View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • 13 May 2024
  • Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

In a visual world, most online retailers still rely on consumers to define and enter their own search keywords. But using images to help shoppers sharpen their queries could push them to buy more, spend... View Details
Keywords: by Rachel Layne; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • Web

Online Business Courses & Certifications | HBS Online

Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks, 6-7 hrs/week Pay by July 31 $1,850 Certificate Creating Brand Value Professor Jill Avery... View Details
  • June 2021
  • Case

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller
In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently.... View Details
Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Technology Industry; Auto Industry; Transportation Industry; Israel
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Yoffie, David B., Danielle Golan, and Nicole Tempest Keller. "Mobileye 2021: Robotaxi and/or Consumer AV?" Harvard Business School Case 721-481, June 2021.
  • Web

Online Learning Track Programs | HBS Online

HBS Online is currently offering a Learning Track in: Leadership & Management Strategy Entrepreneurship & Innovation Business in Society Finance & Accounting Marketing What You Earn Certificate of Specialization By completing any three... View Details
  • Web

Online Creating Brand Value Course | HBS Online

45-50 hour online certificate program from Harvard Business School. Creating Brand Value is designed for those who want to craft and communicate brands that deliver maximum value to their consumers and... View Details
  • Web

Online Business Courses for Organizations | HBS Online

Subjects Why Us Learning Model Programs Request Info Harvard Business School Online offers certificate and credential programs that help your employees master essential business concepts. Whether you represent a large multinational... View Details
  • September 2018
  • Article

Aggregation of Consumer Ratings: An Application to Yelp.com

By: Weijia Dai, Ginger Jin, Jungmin Lee and Michael Luca
Because consumer reviews leverage the wisdom of the crowd, the way in which they are aggregated is a central decision faced by platforms. We explore this "rating aggregation problem" and offer a structural approach to solving it, allowing for (1) reviewers to vary in... View Details
Keywords: User Generated Content; Crowdsourcing; Yelp; Social and Collaborative Networks; Information; Internet and the Web; Learning; Mathematical Methods; E-commerce
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Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca. "Aggregation of Consumer Ratings: An Application to Yelp.com." Quantitative Marketing and Economics 16, no. 3 (September 2018): 289–339.
  • January 2004 (Revised October 2006)
  • Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong
Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details
Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry
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Eisenmann, Thomas R., and Justin Wong. "Electronic Arts in Online Gaming." Harvard Business School Case 804-140, January 2004. (Revised October 2006.)
  • 24 Apr 2014
  • News

Creating connections among consumers

Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world of online View Details
  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details
Keywords: by Martha Lagace; Video Game; Web Services
  • 2013
  • Chapter

The Design of Online Advertising Markets

By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web
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Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
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