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Show Results For
- All HBS Web
(2,838)
- People (4)
- News (920)
- Research (1,213)
- Events (20)
- Multimedia (51)
- Faculty Publications (515)
- 18 Aug 2022
- Video
Preview the Pathways to Business Online Experience
- 2022
- Working Paper
Getting on the Map: The Impact of Online Listings on Business Performance
By: Michael Luca, Abhishek Nagaraj and Gauri Subramani
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as... View Details
Keywords: Small Business; Internet and the Web; Revenue; Digital Marketing; Food and Beverage Industry
Luca, Michael, Abhishek Nagaraj, and Gauri Subramani. "Getting on the Map: The Impact of Online Listings on Business Performance." Harvard Business School Working Paper, No. 23-031, December 2022.
- Web
Business and Climate Change Course | HBS Online
Whether you represent a large multinational corporation or a small local business, we have a solution for your learning and development needs. Learn More Our Difference Business and Climate Change is an View Details
- 08 Jan 2019
- News
HBX Rebrands to Harvard Business School Online to Help Extend Reach of Online Programs
Keywords: Real Estate
- March 1998 (Revised March 1999)
- Case
Dell Online
By: V. Kasturi Rangan and Marie Bell
Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael... View Details
Keywords: Consumer Behavior; Market Transactions; Goals and Objectives; Business Processes; Distribution Channels; Internet and the Web; Information Infrastructure; Competitive Advantage; Computer Industry; Retail Industry
Rangan, V. Kasturi, and Marie Bell. "Dell Online." Harvard Business School Case 598-116, March 1998. (Revised March 1999.)
- Article
Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information
By: Santiago Gallino and Antonio Moreno
Using a proprietary data set, we analyze the impact of the implementation of a “buy-online, pick-up-in-store” (BOPS) project. The implementation of this project is associated with a reduction in online sales and an increase in store sales and traffic. These results can... View Details
Keywords: Retail Operations; Inventory Availability; Empirical Operations Management; Business Analytics; Online Retail; Ecommerce; Operations; Management; Distribution Channels; Consumer Behavior; E-commerce; Retail Industry
Gallino, Santiago, and Antonio Moreno. "Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information." Management Science 60, no. 6 (June 2014): 1434–1451. (Finalist of Management Science Best Paper award in Operations Management.)
- Web
Negotiation Course Online | HBS Online
points. How should I list my certificate on my resume? + – Harvard Business School Online Certificate in Negotiation Mastery [Cohort Start Month and Year] List your certificate on your LinkedIn profile under... View Details
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
- Web
Preview the Harvard Business School Online Learning Experience
real-world learning model . Or, download an e-book to dive deeper into a vital business topic and develop insights you can apply to your company or career. Explore Sample Lessons Free Business E-Books and... View Details
- 11 Aug 2014
- News
What Business Schools Don't Get About MOOCs
- 23 Oct 2019
- News
An Experiment in Online Education Reaches 50,000 Learners in Five Years
speak with the professor and with each other. In 2014, Harvard Business School launched HBX—an innovative platform that aimed to replicate the unique pedagogy and intensity of an HBS on-campus classroom. Five years and one name change... View Details
- August 2019 (Revised April 2021)
- Case
Zillow Offers: Winning Online Real Estate 2.0
By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States
Viceira, Luis, Marco Di Maggio, and Allison Ciechanover. "Zillow Offers: Winning Online Real Estate 2.0." Harvard Business School Case 220-021, August 2019. (Revised April 2021.)
- April 2014
- Supplement
Mobilizing an Online Business — slide supplement (widescreen)
By: Benjamin Edelman
- August 2020 (Revised October 2024)
- Case
Digital Marketing at HBS Online
By: Sunil Gupta and Rajiv Lal
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details
Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston
Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online." Harvard Business School Case 521-027, August 2020. (Revised October 2024.)
- 01 Dec 2017
- News
HBS Online Certificate Programs Offer Unique Insight Into Business
HBX course participants at ConneXt HBS Online course participants at ConneXt When Harvard Business School Online, formerly called HBX, was first conceptualized, the goal was to create a transformational... View Details
- 24 Apr 2014
- News
Online learning brings business basics to a wider audience
Professor and Chair of the MBA Elective Curriculum V.G. Narayanan explains the potential impact of three accounting courses he is developing for the School's new online learning platform, HBX. (Published April 2014) View Details
- Web
Online Management Course | HBS Online
will receive a PDF summary highlighting the key concepts introduced in the course. How should I list my certificate on my resume? + – Harvard Business School Online Certificate in Management Essentials... View Details