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- All HBS Web (123)
- Faculty Publications (55)
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- All HBS Web (123)
- Faculty Publications (55)
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- 2015
- Book
Strong Brands, Strong Relationships
By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Fournier, Susan, Michael Breazeale and Jill Avery, eds. Strong Brands, Strong Relationships. Abingdon, UK: Routledge, 2015.
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
to give them a better chance of surviving. In contrast, industries with increasing customer demand—grocery stores, online entertainment, teleconference providers, and their suppliers—need to adjust to this directional reality at a slower,... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
accuracy of daily sales forecasts. We collaborated with an online apparel retailer to assemble a dataset that combines (1) detailed internal operational information, including data on sales, advertising, and... View Details
Keywords: Dina Gerdeman
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
Raffaelli has turned his focus toward bookstores. A few years ago, it seemed like mega-chains like Borders Books might squelch independent bookstores. What happened instead was that online booksellers squelched Borders, which had... View Details
- 09 Dec 2013
- Research & Ideas
Cultural Disharmony Undermines Workplace Creativity
asking those questions a few years ago, when writing a case about a Chinese luxury apparel company. The firm had members from China, Hong Kong, Germany, and France, who were all working together to meld Chinese elements with Western... View Details
Keywords: by Michael Blanding
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
former MTV VJ) Sian-Pierre Regis, founder of the online publication Swagger and a frequent pop culture contributor to CNN Headline News and Men’s Journal; Michelle Goldman, a partner at the venture capital firm Ignition Partners, who sits... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
customers more control and set their brands apart. The online apparel retailer Everlane provides detailed descriptions about the factories that produce its clothing. And Lemonade has upended traditional... View Details
Keywords: by Danielle Kost
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for bankruptcy. A few days later,... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
forgoing an inspection of the trees. And many trees in the retail forest, that is, many brick-and-mortar stores, are in ill health. Like trees, retail stores are long-lived, often with leases lasting ten or more years, and are unable to rapidly adapt to meet a changing... View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in the early days of internet commerce, but today online... View Details
Keywords: Sean Silverthorne
- 09 Jun 2015
- First Look
First Look: June 9, 2015
benefit from revealing unit cost information to consumers. A natural field experiment conducted with an online retailer suggests that cost transparency boosts sales. Six subsequent controlled lab experiments replicate this basic effect... View Details
Keywords: Sean Silverthorne
- 09 Dec 2015
- Research Event
How Do You Predict Demand and Set Prices For Products Never Sold Before?
predict demand with prescriptive analytics to make tactical decisions?” she said to a packed audience of executives, data scientists, and scholars. “I believe the answer lies in data.” Ferreira presented field work she and colleagues conducted with the Boston-based... View Details
- 25 Mar 2014
- First Look
First Look: March 25
apparel and challenge H&M's basic clothing segment. In 2012, CEO Karl-Johan Persson, grandson of the company's founder Erling Persson, promised increased expansion into underdeveloped markets, a stronger push to View Details
Keywords: Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
higher-priced items first can simultaneously increase the average selling price and the overall purchase rate. We test these predictions in a series of field experiments conducted with an online fashion and View Details
Keywords: Dina Gerdeman
- 27 Aug 2014
- Lessons from the Classroom
Learning From Japan’s Remarkable Disaster Recovery
is that participants write up their own case studies—an opportunity usually reserved for faculty. Some of the 18 cases published or in development in the "The Great East Japan Earthquake" series include reports on Google Japan and Yahoo!; Oisix, an View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
forthcoming American Economic Review: Papers and Proceedings Using Online Prices for Measuring Real Consumption Across Countries By: Cavallo, Alberto, Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer Abstract—We... View Details
Keywords: Dina Gerdeman
- 12 Jul 2016
- First Look
July 12, 2016
ASOS was large by online standards, traditional fashion retailers were building their own online sales capabilities, and Amazon was expanding its apparel offering. Meanwhile,... View Details
Keywords: Sean Silverthorne
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
tie. People were asked in an online survey about a man who attended a formal black-tie party at his golf club wearing either a black bowtie—the norm that most of the other men were following—or a nonconforming red bowtie. Survey-takers... View Details
- 11 Oct 2016
- First Look
October 11, 2016
October 2016 Harvard Business Review Competing with a Goliath By: Avery, Jill Abstract—A Peruvian apparel company struggles to position itself against a global brand. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51646... View Details
Keywords: Sean Silverthorne
- 07 Apr 2009
- First Look
First Look: April 7, 2009
109-070 Commercial Director Prado wonders how to leverage the loyalty card information to prepare the fall 2008 budget. The case discusses the value of subjective and objective information for profit-planning purposes. Spanish children's View Details
Keywords: Martha Lagace