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- All HBS Web (117)
- Faculty Publications (51)
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- All HBS Web (117)
- Faculty Publications (51)
- Web
Sample Student Projects - Institute For Strategy And Competitiveness
Services Cluster (2016) Kenya Tourism Cluster (2016) Kenya Business Process Offshoring (2011) Kenya Tea (2009) Kenya Coffee (2008) Kenya's Cut-Flower Cluster (2007) Korea Korea Showbiz Cluster (2013) Korea Shipbuilding Cluster (2010) Korea View Details
- 19 Sep 2006
- First Look
First Look: September 19, 2006
Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution of a wide range of products and...
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Sean Silverthorne
- 10 Dec 2013
- First Look
First Look: December 10
and Incentives in Online Affiliate Marketing By: Edelman, Benjamin G., and Wesley Brandi Abstract—We consider alternative methods of supervising staff who have significant discretion and whose efforts are subject to both incomplete...
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Sean Silverthorne
- 20 Jan 2015
- First Look
First Look: January 20
"self-matching policy." Self-matching allows a multichannel retailer to offer the lowest of its online and in-store prices to consumers. In practice, we observe considerable heterogeneity in self-matching policies: there are...
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Sean Silverthorne
- 02 Sep 2015
- What Do You Think?
What's Wrong With Amazon’s Low-Retention HR Strategy?
low-retention HR strategy, its customers probably regard it as a highly successful application of that idea. Advocates of a high-retention strategy may wonder why Amazon hasn’t learned something from online retailer Zappos, a...
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- 01 Dec 2023
- News
Rounding the Bend
which collects used garments in Europe. “And as long as that’s the case, we have a problem.” It’s one of several, perhaps. The World Economic Forum estimates that the $1.5 trillion apparel industry is responsible for a 2 percent share of...
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- 15 Sep 2015
- First Look
September 15, 2015
pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time discounts on designer apparel and accessories. One of the retailer's main...
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Sean Silverthorne
- 07 Nov 2022
- News
Victoria’s Secret Buys Alumni-Founded Adore Me
garment industry in France, so I frequently heard friends and family complain about the options for buying lingerie in the United States,” he said in a 2014 article from the “First Five Years” HBS alumni profile series. “I found that there was a huge opportunity to...
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- Web
Retail & Luxury Goods | Baker Library | Bloomberg Center | Harvard Business School
of companies, industries, and mutual funds. Go To Database Provides thorough U.S. industry overviews on Multi-line Retail; Specialty Retail; Textiles, Apparel & Luxury Goods; and Food & Staples Retailing. Companies To created a targeted...
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- 2015
- Book
Strong Brands, Strong Relationships
By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of...
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Keywords:
Brand Building;
Brand Management;
CRM;
Marketing;
Brands and Branding;
Marketing Communications;
Advertising;
Customer Relationship Management;
Customer Focus and Relationships;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Fournier, Susan, Michael Breazeale and Jill Avery, eds. Strong Brands, Strong Relationships. Abingdon, UK: Routledge, 2015.
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
to give them a better chance of surviving. In contrast, industries with increasing customer demand—grocery stores, online entertainment, teleconference providers, and their suppliers—need to adjust to this directional reality at a slower,...
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- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
accuracy of daily sales forecasts. We collaborated with an online apparel retailer to assemble a dataset that combines (1) detailed internal operational information, including data on sales, advertising, and...
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Dina Gerdeman
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
Raffaelli has turned his focus toward bookstores. A few years ago, it seemed like mega-chains like Borders Books might squelch independent bookstores. What happened instead was that online booksellers squelched Borders, which had...
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- 09 Dec 2013
- Research & Ideas
Cultural Disharmony Undermines Workplace Creativity
asking those questions a few years ago, when writing a case about a Chinese luxury apparel company. The firm had members from China, Hong Kong, Germany, and France, who were all working together to meld Chinese elements with Western...
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by Michael Blanding
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
customers more control and set their brands apart. The online apparel retailer Everlane provides detailed descriptions about the factories that produce its clothing. And Lemonade has upended traditional...
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by Danielle Kost
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
former MTV VJ) Sian-Pierre Regis, founder of the online publication Swagger and a frequent pop culture contributor to CNN Headline News and Men’s Journal; Michelle Goldman, a partner at the venture capital firm Ignition Partners, who sits...
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- 10 May 2020
- Blog Post
Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers
case read, and skip out on that section event to spend a date night with your partner. You will be happier and less stressed out! Jennifer Schultz | Class of 2021 Little(s): Emerson (11 months) Pre-HBS Industry: Apparel Proudest...
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- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for bankruptcy. A few days later,...
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- 21 Feb 2020
- News
Style for Everyone
Nadia Boujarwah and Lydia Gilbert (both MBA 2013) cofounded Dia & Co right out of HBS, producing fashion and online services for plus-size women. In this interview, they talk about the inspiration for the idea and the need it serves. “Dia...
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- 23 Aug 2019
- Blog Post
A Summer of Peaks and Swells: Interning at Patagonia
Patagonia’s online careers page. The application deadline had passed several weeks prior (oops), but I submitted my application anyways since the posting remained open. Through a series of serendipitous events, connections, and timing, I...
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