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Show Results For
- All HBS Web
(497)
- News (82)
- Research (355)
- Events (3)
- Multimedia (3)
- Faculty Publications (139)
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- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our... View Details
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
speaking with a worker at the BulkWhiz warehouse. Amira Rashad (MBA 1998) Amira Rashad (MBA 1998) Rashad: I am Amira Rashad. I am founder and CEO of BulkWhiz, an online bulk grocery platform based out of Dubai in the UAE and covering the... View Details
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
ways to attract and retain readers-whether through content, design, or online updates. Yet some things remain the same. "Trusted editing is our core competence," she points out. "We still need people we trust to filter the flood of... View Details
- 01 Mar 2025
- News
Patch Work
The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
- 10 Dec 2014
- News
Front-Row Seat
battling it out over the issues of the day.” The Atlantic has been profitable for five years now, with advertising revenue up 40 percent over last year. For now, at least, all online content is free,... View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
contributions of women at HBS, with a series of online biographies of 50 influential African American alumnae. Continuing an annual tradition, HBSAAA and AASU will recognize two distinguished alumni/ae for professional achievement and... View Details
Keywords: Margie Kelley
- 01 Jun 1996
- News
Reinventing Marketing
year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing strategy for the United Kingdom, as well as videoconferencing,... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
sheet of blue tarp for shade, waiting for fares. Often, their only advertisement was a small hand-drawn sign tied to a post with a bit of wire. “Seventy-five percent of their time ... they were actually idle,” Makarim told a crowd... View Details
- 01 Jun 2018
- News
Disrupting India’s Dental Market
ethical standards.” Indian dental clinics, where size is measured in the unit of chairs, had much smaller overhead, with a specialist’s time by far the most expensive element. For that reason—perhaps along with advertising restrictions... View Details
Keywords: Sasha Issenberg
- 01 Dec 1999
- News
A Class Act
and leading to segmentation of the notes in 1991. Thus, for the past eight years, three versions of the notes have been published and sent to the appropriate classes. Technology may soon come to the rescue, however. At present, alumni may read the Class Notes View Details
Keywords: Nancy O. Perry
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
unprecedented rates. Diabetes rates have boomed. Online data thefts have surged. Urbanization and waste have soared. What is happening? Is it globalization? Or is something much deeper taking place, something that the world had never... View Details
- 01 Sep 2003
- News
These Are the Good Old Days
been introduced to the world of “blogs” — where teenagers, including her son Brendan and his friends, often keep online diaries. “But I’m not sure that the technological changes have been any more dramatic than during other 25-year... View Details
- 01 Jan 2003
- News
Greylock
Cablevision, and Tellabs (a maker of telecommunications products) in the late 1960s and 1970s to more recent investments such as Red Hat (a global provider of Linux and open-source technology), Internet Security Systems, online View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
a rising corporate attorney, was charged with murdering his lover, also a rising advertising executive in Manhattan. The dramatic trial that followed this incident played out for several years, mirroring the loss of sensibility to crime,... View Details
- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London... View Details
Keywords: Deborah Halber
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
1980), serve on the board of directors of Olatec. OCTOBER 26 In January 2020, Meredith Oppenheim (MBA 2001) launched Vitality Society, an online community serving people “60 and better” that puts her 30-year dedication to older people to... View Details