Olympics - Publications - Faculty & Research

27 Jul 2021
News

Mixing Sports and Money: Adidas and the Commercialization of the Olympics

04 Aug 2016
News

Why Olympic Athletes Shouldn’t Try to Calm Down Before a Big Moment

18 Sep 2008
News

HBS Olympians

While watching the spectacular and only slightly enhanced (digitally and chemically) Olympics, I found myself wondering how many HBS Olympians there have been over the years. I could think of only one—Paul Wylie (MBA 2000C), who won a silver medal in figure skating in... View Details

Keywords: Keith Larson; Olympics; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Dec 2001
News

Lone Star Star

those days," he observed, "skating in Dallas was a pretty unusual thing." All that hard work eventually led to his Olympic moment at Albertville, France. It was a breakthrough for his career, said Wylie, who felt fortunate to have even... View Details

Keywords: figure skating; Olympics; Arts, Entertainment

20 May 2015
News

Boston Olympics Concerns, Fixing America's Infrastructure Issues & Public Art On The Greenway

22 Jun 2015
News

Boston 2024's New Olympic Strategy: Harvard Biz Prof Wonders If Regionalization Will Hurt or Help?

14 Feb 2017
News

Taking the Lead at Wesfarmers

Keywords: career paths; Australia; olympics; conglomerates; leadership; Manufacturing; Miscellaneous Store Retailers; Retail Trade

November 2017 (Revised June 2019)
Case

Winning (and Losing) the Olympics: Boston 2024 (A)

By: David Fubini, Ethan Bernstein, Mark Saadine, Sarah McAra and James Barnett

Two leadership groups from Boston 2024 negotiate with government bodies, community leaders, and Olympic officials in an effort to bring the 2024 Olympics to Boston. View Details

Keywords: Negotiation; Negotiation Process; Projects; Boston

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12 Feb 2015
Video

Carrying the (Olympic) Torch for Women's Sports

23 Jun 2015
News

Reinvent the Olympics, Boston tech-style

06 May 2013
Research & Ideas

How Local Events Shake Up Corporate Philanthropy

Planning to ask a big company for a charitable donation? You may be wise to time your request around a huge sporting event—specifically, an event that takes place in the firm's home city. A recent research paper shows that enormous events like the View Details

Keywords: by Carmen Nobel

01 Mar 2023
News

Know Your HBS Staff: Morgane Herculano

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

that bargaining between GPs and LPs leads to gradation in investment performance based on the parties’ outside options. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54888 After the Carnival: Key Factors to Enhance View Details

Keywords: Dina Gerdeman

November 2017
Supplement

Winning (and Losing) the Olympics: Boston 2024 (B)

By: David Fubini, Ethan Bernstein, Mark Saadine, Sarah McAra and James Barnett

A summary of events that occurred after the (A) case, including Los Angeles winning nomination for the 2028 Olympics with assistance from Pagliuca and Boston 2024 bid material. View Details

Keywords: Negotiation; Projects; Los Angeles; Boston

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2013
Working Paper

NBC and the 2012 London Olympics: Unexpected Success

By: Stephen A. Greyser and Vadim Kogan

"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details

Keywords: Success; Profit; Sports; Failure; Television Entertainment; Media and Broadcasting Industry; Sports Industry; Entertainment and Recreation Industry; Vancouver; Beijing; London; Brazil; Russia

Citation

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August 2008
Supplement

Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch

By: John A. Quelch

Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China. View Details

Keywords: Advertising; Leveraged Buyouts; Brands and Branding; Marketing Strategy; Hardware; Computer Industry; China

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22 Jul 2010
News

The Diminishing Returns of All-star Teams

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

By: John A. Quelch

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry

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