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  • All HBS Web  (16,383)
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  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

not lower, profits. BSC customer profitability metrics are also highly actionable. If a company finds that an important customer is unprofitable, it should first look internally to see how it can improve its... View Details
Keywords: by Robert S. Kaplan
  • 02 Jul 2010
  • What Do You Think?

Is Profit as a “Direct Goal” Overrated?

decision-making and even to the future and viability of capitalism. One debate concerned the primacy of profit as a goal. Deaver Brown led this argument by saying, "Profit is the only legitimate goal of a corporation ," pointing... View Details
Keywords: by Jim Heskett
  • February 2003
  • Other Article

The Emergence and Sustainability of Abnormal Profits

By: Michael E. Porter and Anita M. McGahan
In this paper, we examine the emergence and the sustainability of abnormal profits among businesses that were part of U.S. public corporations between 1981 and 1994 and that reported financial results for at least six years. Our results reveal strong asymmetries... View Details
Keywords: Strategy; United States
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Porter, Michael E., and Anita M. McGahan. "The Emergence and Sustainability of Abnormal Profits." Strategic Organization 1, no. 1 (February 2003): 79–108.
  • 29 May 2001
  • Research & Ideas

Good News, Not Blues, For the Inner City

insisted that the greatest barriers for inner city development today are negative perceptions. These areas are not just economically distressed because of social issues, he said, adding that unless... View Details
Keywords: by Martha Lagace
  • May 25, 2011
  • Article

For Oprah Winfrey, this is not the finale

By: Nancy F. Koehn
Keywords: Entertainment
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Koehn, Nancy F. "For Oprah Winfrey, this is not the finale." Washington Post, On Leadership (May 25, 2011).
  • Column

It's Not Intuitive: Strategies for Negotiating More Rationally

By: M. H. Bazerman and Deepak Malhotra
Keywords: Negotiation; Strategy; Cognition and Thinking
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Bazerman, M. H., and Deepak Malhotra. "It's Not Intuitive: Strategies for Negotiating More Rationally." Negotiation 9, no. 5 (May 2006).
  • September 2016 (Revised September 2017)
  • Case

Zalora Philippines: From Growth to Profitability

By: Donald Ngwe and Thales Teixeira
In May 2015 Paulo Campos, co-founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming... View Details
Keywords: Internet and the Web; Business Subsidiaries; Business Growth and Maturation; Fashion Industry; Retail Industry; Sweden; Southeast Asia; Philippines
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Ngwe, Donald, and Thales Teixeira. "Zalora Philippines: From Growth to Profitability." Harvard Business School Case 517-009, September 2016. (Revised September 2017.)
  • 2008
  • Book

Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage

By: James L. Heskett, W. Earl Sasser Jr. and Joe Wheeler
Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business. Employee-owners exhibit... View Details
Keywords: Customer Satisfaction; Organizational Change and Adaptation; Customer Ownership; Employee Ownership; Competitive Advantage; Value Creation
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Heskett, James L., W. Earl Sasser Jr., and Joe Wheeler. Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage. Harvard Business Press, 2008.
  • Article

Support for Free Speech Is Not Support for More Surveillance, 2015

By: Amar Bhidé
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Bhidé, Amar. "Support for Free Speech Is Not Support for More Surveillance, 2015." Washington Monthly (online) (January 22, 2015).
  • July 2010
  • Supplement

Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Management Analysis, Tools, and Techniques; Marketing Strategy; Decisions; Strategic Planning; Price; Partners and Partnerships; Cost; Demand and Consumers; Revenue; Profit; Mathematical Methods; Measurement and Metrics
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)." Harvard Business School Spreadsheet Supplement 511-701, July 2010.
  • February 2014 (Revised October 2019)
  • Case

Should Corporate Profits Be Taxed? (A)

By: Matthew Weinzierl, Katrina Flanagan and Michael Cianellli
Taxing corporations is popular, but why? Corporations do not bear the burden of taxes, people do, and the incidence of the corporate income tax burden is likely to be far different from what many of its supporters assume.
Instructors may also obtain a Teaching... View Details
Keywords: Economic Versus Statutory Incidence; Basics Of Corporate Taxation; Business Ventures; Taxation; Profit
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Weinzierl, Matthew, Katrina Flanagan, and Michael Cianellli. "Should Corporate Profits Be Taxed? (A)." Harvard Business School Case 714-033, February 2014. (Revised October 2019.)
  • November 2013 (Revised December 2013)
  • Case

Endeavor: Miami Heats Up

By: William A. Sahlman, Ramana Nanda, David Lane and Lisa Mazzanti
Endeavor Global was a nonprofit that for 15 years had worked to nurture entrepreneurship in emerging markets by selecting local high-impact entrepreneurs for mentoring and aid in scaling up their businesses from committed local business leaders. In summer 2012,... View Details
Keywords: Social Enterprise; Entrepreneurs; Scaling; Emerging Market Entrepreneurship; Not For Profit; Entrepreneurial Finance; Mentoring; Business Networks; Hybrid Nonprofit Funding; Mission and Purpose; Nonprofit Organizations; Social Entrepreneurship; Emerging Markets; Problems and Challenges; Finance; Miami
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Sahlman, William A., Ramana Nanda, David Lane, and Lisa Mazzanti. "Endeavor: Miami Heats Up." Harvard Business School Case 814-043, November 2013. (Revised December 2013.)
  • May 2021
  • Teaching Note

BlackRock: Linking Purpose to Profit

By: Aiyesha Dey
Teaching Note for HBS Case No. 120-042 View Details
Keywords: BlackRock; Investment Management; Stewardship Codes; Stewardship Role Of Institutions; ESG; Purpose; Corporate Purpose; Investment; Asset Management; Corporate Governance; Mission and Purpose; Financial Services Industry; United States
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Deshpandé, Rohit, Aiyesha Dey, and George Serafeim. "BlackRock: Linking Purpose to Profit." Harvard Business School Teaching Note 121-089, May 2021.
  • 13 Apr 2015
  • Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

Zipcar approach environmental issues with profit margins in mind. The paper lays out three ways for firms to profit from investing in sustainability: forestalling risk,... View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • 19 Oct 2017
  • Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

motivations for prosocial behavior, such as volunteering and charitable giving. These insights are important not only for nonprofits trying to motivate donors to give, but also... View Details
Keywords: by Michael Blanding
  • Research Summary

Portfolio Betas Do Not Make for Better Asset Pricing Tests

Many papers claim that because using portfolios instead of individual stocks as test assets minimizes idiosyncratic volatility, their use also yields more precise estimates of risk premia.  I show that while portfolio formation does lead to more efficient beta... View Details
  • 29 Sep 2003
  • Research & Ideas

Pride Goeth Before a Profit

reversed, he says. The next scene shows the plant's general manager. Maybe we can't save the plant, he declares, but we can make them feel really stupid for deciding to close it. That's exactly what plant workers did. With nothing to... View Details
Keywords: by Theodore Kinni
  • 2022
  • Working Paper

The Gender Gap in Confidence: Expected But Not Accounted For

By: Christine L. Exley and Kirby Nielsen
We investigate how the gender gap in confidence affects the views that evaluators (e.g., employers) hold about men and women. If evaluators fail to account for the confidence gap, it may cause overly pessimistic views about women. Alternatively, if evaluators expect... View Details
Keywords: Confidence; Experiments; Gender; Perception; Values and Beliefs; Performance Evaluation; Analysis
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Exley, Christine L., and Kirby Nielsen. "The Gender Gap in Confidence: Expected But Not Accounted For." Working Paper, October 2022.
  • January 1998 (Revised July 2019)
  • Case

Cafes Monte Bianco: Building a Profit Plan

By: Robert L. Simons and Antonio Davila
Alert: This case has been revised since its original publication; all amounts have been converted to euros and the dates have been updated to 2020. If you’ve taught with this case in the past, please note that changes may affect teaching plans and classroom use. Using... View Details
Keywords: Strategic Planning; Cash Flow; Investment Return; Profit; Financial Statements; Food and Beverage Industry; Italy
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Simons, Robert L., and Antonio Davila. "Cafes Monte Bianco: Building a Profit Plan." Harvard Business School Case 198-088, January 1998. (Revised July 2019.)
  • August 2002 (Revised November 2016)
  • Background Note

Customer Profitability and Lifetime Value

By: Elie Ofek
Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed. View Details
Keywords: Customer Value and Value Chain; Customer Relationship Management; Customization and Personalization; Product Marketing; Sales; Marketing Strategy; Management Analysis, Tools, and Techniques; Consumer Products Industry
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Ofek, Elie. "Customer Profitability and Lifetime Value." Harvard Business School Background Note 503-019, August 2002. (Revised November 2016.)
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