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24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

and Noble in books, Best Buy in electronics—offer similar rewards. Boots, the UK-based pharmacy and beauty supply retailer, offers a substantial reward of 4 percent, but that rate is more exception than rule. This type of reward is... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products