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      • May 2024
      • Case

      Net Protections (A)

      By: Ramon Casadesus-Masanell, Nobuo Sato and Akiko Kanno
      In Case A, set in early 2017, Net Protections (NP) is the largest Buy Now, Pay Later (BNPL) fintech service in Japan and is experiencing a slowdown in growth of its core product, NP Atobarai. Launched in 2002 as non-membership service, the NP Atobarai product has given... View Details
      Keywords: Product Positioning; Demand and Consumers; E-commerce; Customers; Business Model; Financial Services Industry; Japan
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      Casadesus-Masanell, Ramon, Nobuo Sato, and Akiko Kanno. "Net Protections (A)." Harvard Business School Case 724-395, May 2024.
      • April 2024
      • Case

      Managing AI Risks in Consumer Banking

      By: Suraj Srinivasan, Satish Tadikonda, Paul Dongha, Manoj Saxena and Radhika Kak
      In early 2024, Ruth Jones, head of digital banking at Signa Bank, a (fictitious) European consumer bank, was thinking about how to best incorporate GenAI capabilities to improve efficiencies and create new ways to improve the customer experience. Where were the biggest... View Details
      Keywords: Customer Relationship Management; AI and Machine Learning; Risk Management; Opportunities; Customization and Personalization; Banking Industry; Europe
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      Srinivasan, Suraj, Satish Tadikonda, Paul Dongha, Manoj Saxena, and Radhika Kak. "Managing AI Risks in Consumer Banking." Harvard Business School Case 124-093, April 2024.
      • April 2024 (Revised November 2024)
      • Case

      Moderna: Pioneering a People Platform to Accelerate Science Innovation

      By: Tatiana Sandino, Emil Dy and Samuel Grad
      Moderna was founded in 2010 to explore how messenger ribonucleic acid (mRNA) could be used to create breakthrough medicines by encoding instructions for the body to create antibodies. When Stéphane Bancel (HBS 2000) took over in 2011, he bet on the potential of this... View Details
      Keywords: Disruptive Innovation; Talent and Talent Management; Selection and Staffing; AI and Machine Learning; Digital Strategy; Innovation and Management; Leadership Development; Management Practices and Processes; Management Systems; Organizational Culture; Performance Evaluation; Alignment; Employee Relationship Management; Science-Based Business; Expansion; Pharmaceutical Industry; Biotechnology Industry; United States
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      Sandino, Tatiana, Emil Dy, and Samuel Grad. "Moderna: Pioneering a People Platform to Accelerate Science Innovation." Harvard Business School Case 124-091, April 2024. (Revised November 2024.)
      • March 2024 (Revised July 2024)
      • Case

      WeightWatchers: Promoting Weight Health

      By: Ranjay Gulati, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover and Emily Grandjean
      In December 2023, the 60-year-old weight management industry stalwart WeightWatchers announced the launch of WeightWatchers Clinic, which incorporated GLP-1s , a new class of prescription weight-loss medications, into the company’s portfolio of products and mobile app... View Details
      Keywords: Business Strategy; Competitive Strategy; Resource Allocation; Diversification; Leadership; Growth and Development Strategy; Technology Industry; Health Industry; Pharmaceutical Industry; United States; New York (city, NY)
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      Gulati, Ranjay, Cynthia A. Montgomery, Ashley Whillans, Allison Ciechanover, and Emily Grandjean. "WeightWatchers: Promoting Weight Health." Harvard Business School Case 424-029, March 2024. (Revised July 2024.)
      • March 2024
      • Case

      Lyft 2023: Roads to Growth and Differentiation

      By: Ranjay Gulati and Jeffrey Huizinga
      Set in San Francisco in winter 2023, this case explores the strategic challenges and initiatives at Lyft under the leadership of its new CEO, David Risher. Confronted with declining market share and financial pressures, Risher spent his first six months at the helm... View Details
      Keywords: Technology; Turnarounds; Ridesharing; Transition; Strategy; Culture; Change Management; Transportation Industry; Technology Industry
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      Gulati, Ranjay, and Jeffrey Huizinga. "Lyft 2023: Roads to Growth and Differentiation." Harvard Business School Case 424-060, March 2024.
      • March 2024
      • Case

      Teamworks: Tackling a Forecasting Fumble (A)

      By: N. Louis Shipley and Stacy Straaberg
      In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
      Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Technology Industry; United States; North Carolina
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      Shipley, N. Louis, and Stacy Straaberg. "Teamworks: Tackling a Forecasting Fumble (A)." Harvard Business School Case 824-057, March 2024.
      • March 2024
      • Supplement

      Teamworks: Tackling a Forecasting Fumble (B)

      By: N. Louis Shipley, Stacy Straaberg and Tom Quinn
      In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
      Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Valuation; Sports Industry; Technology Industry; United States; North Carolina
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      Shipley, N. Louis, Stacy Straaberg, and Tom Quinn. "Teamworks: Tackling a Forecasting Fumble (B)." Harvard Business School Supplement 824-148, March 2024.
      • March 2024 (Revised June 2025)
      • Teaching Note

      CoPilot(s): Generative AI at Microsoft and GitHub

      By: Frank Nagle and Maria P. Roche
      This teaching note is the companion to case N9-624-010 CoPilot(s): Generative AI at Microsoft and GitHub, which takes place in late 2021. The case briefly describes the history of both GitHub and Microsoft with a particular focus on open source software (OSS)—software... View Details
      Keywords: Mergers and Acquisitions; AI and Machine Learning; Applications and Software; Technological Innovation; Product Launch; Open Source Distribution; Product Development; Commercialization; Competition; Resource Allocation; Technology Industry
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      Nagle, Frank, and Maria P. Roche. "CoPilot(s): Generative AI at Microsoft and GitHub." Harvard Business School Teaching Note 724-452, March 2024. (Revised June 2025.)
      • 2021
      • Working Paper

      Quantifying the Value of Iterative Experimentation

      By: Iavor I Bojinov and Jialiang Mao
      Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static procedure in which an experiment was... View Details
      Keywords: Product Development; Value Creation; Research
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      Bojinov, Iavor I., and Jialiang Mao. "Quantifying the Value of Iterative Experimentation." Harvard Business School Working Paper, No. 24-059, March 2024.
      • 2025
      • Working Paper

      Exports in Disguise? Trade Rerouting During the U.S.-China Trade War

      By: Ebehi Iyoha, Edmund Malesky, Jaya Wen and Sung-Ju Wu
      This paper introduces a new measure of tariff evasion through rerouting and applies it to the 2018 U.S.–China trade war, focusing on Vietnam as a transit country. We use transaction-level trade data and define rerouting as the flow of a granular eight-digit Harmonized... View Details
      Keywords: Trade; International Relations; Logistics; China; Viet Nam; United States
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      Iyoha, Ebehi, Edmund Malesky, Jaya Wen, and Sung-Ju Wu. "Exports in Disguise? Trade Rerouting During the U.S.-China Trade War." Harvard Business School Working Paper, No. 24-072, May 2024. (Revised March 2025.)
      • February 2024
      • Case

      Innovation Strategy at Stanley Black & Decker: Setting the Direction for Growth

      By: David L. Ager and Antonio Manuel Oftelie
      On July 1, 2022, Don Allan was appointed Chief Executive Officer of Stanley Black & Decker (SBD). Although Allan had been with the firm for 23 years, most recently serving as President and Chief Financial Officer, he recognized that he was stepping into his new role as... View Details
      Keywords: Health Pandemics; Collaborative Innovation and Invention; Innovation Leadership; Growth Management; Business and Stakeholder Relations
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      Ager, David L., and Antonio Manuel Oftelie. "Innovation Strategy at Stanley Black & Decker: Setting the Direction for Growth." Harvard Business School Case 924-301, February 2024.
      • February 2024 (Revised February 2024)
      • Case

      CLSA: Integrating ESG in Stock Valuation

      By: Shirley Lu, Aaron Yoon and Billy Chan
      In 2023, a senior financial analyst at the Hong Kong-based stock brokerage firm CLSA was surprised to see that, based on his calculations, the financial impact from climate risks on a major Indian cement manufacturing company’s projected earnings could be massive.... View Details
      Keywords: Accounting; Corporate Governance; Analysis; Stocks; Valuation; Environmental Sustainability; Industrial Products Industry; Industrial Products Industry; Hong Kong; China; India; Asia
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      Lu, Shirley, Aaron Yoon, and Billy Chan. "CLSA: Integrating ESG in Stock Valuation." Harvard Business School Case 124-069, February 2024. (Revised February 2024.)
      • 2024
      • Working Paper

      Open Devices and Slices: Evidence from Wi-Fi Equipment

      By: Do Yoon Kim, Roberto Fontana and Shane Greenstein
      Prior studies suggest that openness shapes the introduction of new products. This study collects novel data on all routers and subcomponents introduced between 2000 and 2018. We characterize each firm's position in a supply chain as upstream component providers... View Details
      Keywords: Open Source Distribution; Product Development; Supply Chain
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      Kim, Do Yoon, Roberto Fontana, and Shane Greenstein. "Open Devices and Slices: Evidence from Wi-Fi Equipment." Harvard Business School Working Paper, No. 24-045, January 2024.
      • February 2024
      • Article

      Archetypes of Product Launch by Insiders, Outsiders, and Visionaries

      By: Shane Greenstein
      What archetypes emerge from prominent episodes of product launches? This essay examines a set of episodes in information technology history that led to significant changes in industry leadership. It highlights that, in all of these instances, there is an example of a... View Details
      Keywords: Technological Innovation; Product Launch; Leadership; Market Entry and Exit
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      Greenstein, Shane. "Archetypes of Product Launch by Insiders, Outsiders, and Visionaries." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 216–237.
      • 2024
      • Working Paper

      Platform Information Provision and Consumer Search: A Field Experiment

      By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang
      Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing... View Details
      Keywords: Consumer Behavior; E-commerce; Decision Choices and Conditions; Learning; Internet and the Web
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      Fang, Lu, Yanyou Chen, Chiara Farronato, Zhe Yuan, and Yitong Wang. "Platform Information Provision and Consumer Search: A Field Experiment." NBER Working Paper Series, No. 32099, February 2024.
      • January 2024 (Revised May 2024)
      • Case

      Runa

      By: Paul Gompers and Carla Larangeira
      In early 2022, Courtney McColgan, founder and CEO of Runa, a human resources and payroll Software-as-a-Service platform, faced an unexpected tech market downturn. Founded in 2018, Runa catered to small and medium-sized businesses in Mexico, offering an affordable and... View Details
      Keywords: Business Startups; Volatility; Entrepreneurship; Decision Making; Leadership; Management; Venture Capital; Organizational Change and Adaptation; Business Growth and Maturation; Latin America
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      Gompers, Paul, and Carla Larangeira. "Runa." Harvard Business School Case 224-047, January 2024. (Revised May 2024.)
      • January 2024 (Revised March 2024)
      • Case

      Tesla Motors in 2024--Turbulence Ahead?

      By: Felix Oberholzer-Gee and Kate Stoppiello
      Over its 20 years in existence, Tesla had become nearly synonymous with electric vehicles, and the company assumed an enviable market position. By 2023, however, Tesla faced intense competition. Traditional carmakers and EV upstarts were expected to introduce close to... View Details
      Keywords: Competitive Strategy; Product Positioning; Competition; Industry Growth; Auto Industry; North America; Europe; China; Australia
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      Oberholzer-Gee, Felix, and Kate Stoppiello. "Tesla Motors in 2024--Turbulence Ahead?" Harvard Business School Case 724-446, January 2024. (Revised March 2024.)
      • January 2024 (Revised May 2024)
      • Case

      Pioneer Natural Resources: Enhancing the Capital Return Strategy with Variable Dividends

      By: Benjamin C. Esty, Elisabeth Kempf and E. Scott Mayfield
      In February 2021, Scott Sheffield, the CEO of Pioneer Natural Resources (an independent oil and gas company based in Texas), was considering the possibility of enhancing the firm’s capital return strategy by introducing a variable dividend tied to cash flows in... View Details
      Keywords: Corporate Finance; Cash Flow; Financial Management; Financial Strategy; Value Creation; Decision Choices and Conditions; Investment Return; Profit; Policy; Business and Shareholder Relations; Energy Industry; United States; North America; Texas
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      Esty, Benjamin C., Elisabeth Kempf, and E. Scott Mayfield. "Pioneer Natural Resources: Enhancing the Capital Return Strategy with Variable Dividends." Harvard Business School Case 224-001, January 2024. (Revised May 2024.)
      • January 2024 (Revised May 2024)
      • Case

      Uncle Nearest: Creating a Legacy

      By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
      Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details
      Keywords: Advertising; Business Startups; Customer Focus and Relationships; Decisions; Forecasting and Prediction; Age; Ethnicity; Gender; Entrepreneurship; Working Capital; Innovation Leadership; Innovation Strategy; Intellectual Property; Trademarks; Leadership Style; Growth and Development; Growth and Development Strategy; Product Marketing; Product Launch; Marketing Strategy; Mission and Purpose; Organizational Culture; Private Ownership; Performance Effectiveness; Strategic Planning; Problems and Challenges; Prejudice and Bias; Social Issues; Competition; Competitive Strategy; Expansion; Entrepreneurial Finance; Food and Beverage Industry; Tourism Industry; United States; Tennessee; France
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      Gibson, Hise, Archie L. Jones, Nicole Gilmore, and Ai-Ling Jamila Malone. "Uncle Nearest: Creating a Legacy." Harvard Business School Case 824-047, January 2024. (Revised May 2024.)
      • January 2024
      • Case

      Sprouts Farmers Market

      By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
      Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
      Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
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      Lal, Rajiv, Forest L. Reinhardt, and Natalie Kindred. "Sprouts Farmers Market." Harvard Business School Case 524-059, January 2024.
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