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  • All HBS Web  (9,010)
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  • August 1, 2015
  • Article

New Product Development Flexibility in a Competitive Environment

By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details
Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition
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Kettunen, Janne, Yael Grushka-Cockayne, Zeger Degraeve, and Bert De Reyck. "New Product Development Flexibility in a Competitive Environment." European Journal of Operational Research 244, no. 3 (August 1, 2015): 892–904.
  • June 2006
  • Teaching Note

The New Product Development Imperative (TN)

By: Steven C. Wheelwright
Keywords: Product Development
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Wheelwright, Steven C. "The New Product Development Imperative (TN)." Harvard Business School Teaching Note 606-136, June 2006.
  • June 1995
  • Course Overview Note

Superior New Product Development Executive Course

By: Dorothy Leonard-Barton and Steven C. Wheelwright
Keywords: Product Development
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Leonard-Barton, Dorothy, and Steven C. Wheelwright. "Superior New Product Development Executive Course." Harvard Business School Course Overview Note 695-084, June 1995.
  • 2007
  • Chapter

Competitive Positioning Through New Product Development

By: Elie Ofek
Keywords: Product Development; Competitive Advantage
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Ofek, Elie. "Competitive Positioning Through New Product Development." Chap. 3 in Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias, 49–85. Oxford: Butterworth-Heinemann, 2007.
  • January 2009
  • Teaching Note

Biocon: Launching a New Cancer Drug in India (TN)

By: Sunil Gupta and Das Narayandas
Teaching Note for [508026]. View Details
Keywords: Product Launch; Market Timing; Price; Distribution Channels; Marketing Strategy; Health Care and Treatment; Biotechnology Industry; Pharmaceutical Industry; India
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Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India (TN)." Harvard Business School Teaching Note 509-039, January 2009.
  • February 2012
  • Article

Americans Do IT Better: US Multinationals and the Productivity Miracle

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
US productivity growth accelerated after 1995 (unlike Europe's), particularly in sectors that intensively use information technologies (IT). Using two new micro panel datasets we show that US multinationals operating in Europe also experienced a "productivity miracle."... View Details
Keywords: IT Productivity; American IT Productivity; Information Technology; Performance Productivity; Multinational Firms and Management; Management Practices and Processes; United States; Europe
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Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Americans Do IT Better: US Multinationals and the Productivity Miracle." American Economic Review 102, no. 1 (February 2012): 167–201. (Slides; Summary; The Economist; Financial Times; New York Times.)
  • June 2021
  • Case

HelloSelf: Launch

By: John R. Wells and Benjamin Weinstock
In April 2021, Charles Wells, founder and CEO of HelloSelf was reflecting on the company’s progress since it launched two years earlier. HelloSelf’s goal was to help the mentally ill recover and those who were mentally fit to stay well and feel even better. To do this,... View Details
Keywords: Mental Health; Health Care and Treatment; Internet and the Web; Growth and Development Strategy; Great Britain
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Wells, John R., and Benjamin Weinstock. "HelloSelf: Launch." Harvard Business School Case 721-432, June 2021.
  • September 2015
  • Teaching Note

Eco7: Launching a New Motor Oil (Brief Case)

By: John A. Quelch and Sunru Yong
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Quelch, John A., and Sunru Yong. "Eco7: Launching a New Motor Oil (Brief Case)." Harvard Business School Teaching Note 916-508, September 2015.
  • May 2001 (Revised February 2005)
  • Case

KONE: The MonoSpace Launch in Germany

By: Das Narayandas and Gordon Swartz
Focuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one... View Details
Keywords: Machinery and Machining; Product Launch; Product Development; Construction Industry; Germany
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Narayandas, Das, and Gordon Swartz. "KONE: The MonoSpace Launch in Germany." Harvard Business School Case 501-070, May 2001. (Revised February 2005.)
  • October 1979 (Revised April 1980)
  • Case

Dunkin' Donuts (D): New Product Introduction

By: Hirotaka Takeuchi
Keywords: Product Marketing; Product Launch; Food and Beverage Industry
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Takeuchi, Hirotaka. "Dunkin' Donuts (D): New Product Introduction." Harvard Business School Case 580-038, October 1979. (Revised April 1980.)
  • 1992
  • Book

Managing the New Product Development Process

By: R. J. Dolan
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Dolan, R. J. Managing the New Product Development Process. Reading, MA: Addison-Wesley Publishing Company, 1992.
  • December 2009
  • Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
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Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
  • February 1997 (Revised January 2002)
  • Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier
James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details
Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America
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Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Case 597-002, February 1997. (Revised January 2002.)
  • 22 May 2007
  • Working Paper Summaries

The Speed of New Ideas: Trust, Institutions and the Diffusion of New Products

Keywords: by Felix Oberholzer-Gee & Joel Waldfogel
  • March 1996
  • Case

New Product Development at Canon: The Contact Sensor Project

By: Joseph L. Bower and Michael Partington
Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification. View Details
Keywords: Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry
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Bower, Joseph L., and Michael Partington. "New Product Development at Canon: The Contact Sensor Project." Harvard Business School Case 396-247, March 1996.
  • July 2012
  • Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry
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Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
  • March 1993 (Revised July 1994)
  • Case

Gerber Products Company: Investing in the New Poland

By: Debora L. Spar
Examines Gerber Products Co.'s evaluation of Alima S.A., one of Poland's largest food processing plants, as a potential overseas investment in 1991. Factors that influenced Gerber's decision are discussed in detail: property rights, taxation issues, and Poland's... View Details
Keywords: Foreign Direct Investment; Food and Beverage Industry; Poland
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Spar, Debora L. "Gerber Products Company: Investing in the New Poland." Harvard Business School Case 793-069, March 1993. (Revised July 1994.)
  • August 1988 (Revised January 1992)
  • Case

Hewlett-Packard (B): Organizing New Product Sales Channels--1987

By: V. Kasturi Rangan
Keywords: Sales; Product Launch; Marketing Channels; Computer Industry
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Rangan, V. Kasturi. "Hewlett-Packard (B): Organizing New Product Sales Channels--1987." Harvard Business School Case 589-020, August 1988. (Revised January 1992.)
  • November 2003 (Revised April 2004)
  • Background Note

Why Consumers Don't Buy: The Psychology of New Product Adoption

By: John T. Gourville
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Keywords: Product Launch; Consumer Behavior; Social Psychology
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Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
  • February 2005 (Revised November 2016)
  • Background Note

Forecasting the Adoption of a New Product

By: Elie Ofek
Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Marketing; Demand and Consumers; Mathematical Methods; Competition
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Ofek, Elie. "Forecasting the Adoption of a New Product." Harvard Business School Background Note 505-062, February 2005. (Revised November 2016.)
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