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Publications

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  • All HBS Web  (8,611)
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    • News  (2,401)
    • Research  (4,803)
    • Events  (48)
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Show Results For

  • All HBS Web  (8,611)
    • People  (30)
    • News  (2,401)
    • Research  (4,803)
    • Events  (48)
    • Multimedia  (58)
  • Faculty Publications  (2,828)
← Page 4 of 8,611 Results →
  • 02 Aug 2017
  • News

HBX Launches Entrepreneurship Essentials, a New Online Certificate Program

  • June 1997
  • Teaching Note

BancZero New Product Development TN

By: Marco Iansiti
Teaching Note for (9-697-044). View Details
Keywords: Banking Industry; Mexico City; United States
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Iansiti, Marco. "BancZero New Product Development TN." Harvard Business School Teaching Note 697-114, June 1997.
  • January 1995
  • Teaching Note

Millipore New Product Commercialization TN

By: V. Kasturi Rangan
Teaching Note for (9-594-010). View Details
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Rangan, V. Kasturi. "Millipore New Product Commercialization TN." Harvard Business School Teaching Note 595-076, January 1995.
  • 09 May 2022
  • Video

A New HBS Impact Investment Fund Run by Students is Launched

  • Teaching Interest

Launching Technology Ventures

By: Jeffrey F. Rayport

This course takes the perspective of founders struggling to achieve product market fit in their early-stage startups. Our cases focus on founder decision during this search and discovery phase, both in the experiments that they design and run as well as the... View Details

  • 22 Oct 2010
  • News

Harvard Business School Launches Second Annual Alumni New Venture Contest

  • Teaching Interest

Launching New Ventures—Jump-Starting Innovation for Entrepreneurs and Business Owners (Executive Education)

By: William R. Kerr
Starting up a new venture amid rapid change is fraught with challenges. Whether you are starting a new business, launching a new business line, or building an entrepreneurial culture within a small-to-midsize company, this program provides a new perspective and core... View Details
  • winter 1999
  • Article

The Design and Production of New Retirement Savings Products

By: Dwight B. Crane and Z. Bodie
Keywords: Design; Retirement; Saving; Product
Citation
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Crane, Dwight B., and Z. Bodie. "The Design and Production of New Retirement Savings Products." Journal of Portfolio Management 25, no. 2 (winter 1999): 77–82.
  • 1998
  • Working Paper

The Design and Production of New Retirement Savings Products

By: Zvi Bodie and Dwight B. Crane
Citation
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Bodie, Zvi, and Dwight B. Crane. "The Design and Production of New Retirement Savings Products." Harvard Business School Working Paper, No. 98-070, February 1998.
  • September 2014
  • Supplement

HGRM (B): Launching Hoxell, a New IT Venture

By: Lynda M. Applegate, Gabriele Piccoli and Arnold Peinado
Keywords: Entrepreneurial Management; Strategy; Growth Strategy And Execution; Business Models; Disruptive Technologies; Customer Relations; International Business; Entrepreneurship; Management Systems; Operations; Competitive Strategy
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Applegate, Lynda M., Gabriele Piccoli, and Arnold Peinado. "HGRM (B): Launching Hoxell, a New IT Venture." Harvard Business School Supplement 815-057, September 2014.
  • 01 Dec 2020
  • News

New News

South Asian diaspora and the South Asia–curious, that launched in 2017. It’s an open tent for anyone who’s interested in the region and its people, and most of our subscribers are currently from the United States. Michael Aft: The View Details
Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information
  • 19 Jun 2019
  • News

Harvard Launches New MS/MBA Biotechnology: Life Sciences Joint Degree

  • August 1986 (Revised May 1993)
  • Case

Rohm and Haas (A): New Product Marketing Strategy

By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
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Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
  • September 1991 (Revised November 1997)
  • Case

Gillette's Launch of Sensor

By: Pankaj Ghemawat and Benjamin C. Esty
The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis... View Details
Keywords: Product Launch; Technological Innovation; Innovation Strategy; Business Strategy; Marketing Strategy; Measurement and Metrics; Consumer Products Industry
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Ghemawat, Pankaj, and Benjamin C. Esty. "Gillette's Launch of Sensor." Harvard Business School Case 792-028, September 1991. (Revised November 1997.)
  • November 1999 (Revised November 1999)
  • Case

Goodyear: The Aquatred Launch (Condensed)

Goodyear is planning to launch an innovative new tire in a price sensitive and highly competitive category. The case deals with channel conflicts and management issues arising in mature product categories. View Details
Keywords: Conflict Management; Product Launch; Auto Industry; Rubber Industry
Citation
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Chun, Samuel S. "Goodyear: The Aquatred Launch (Condensed)." Harvard Business School Case 500-039, November 1999. (Revised November 1999.)
  • August 1, 2015
  • Article

New Product Development Flexibility in a Competitive Environment

By: Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve and Bert De Reyck
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment... View Details
Keywords: Product Development; Projects; Management Style; Situation or Environment; Innovation and Invention; Competition
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Kettunen, Janne, Yael Grushka-Cockayne, Zeger Degraeve, and Bert De Reyck. "New Product Development Flexibility in a Competitive Environment." European Journal of Operational Research 244, no. 3 (August 1, 2015): 892–904.
  • January 2009
  • Teaching Note

Biocon: Launching a New Cancer Drug in India (TN)

By: Sunil Gupta and Das Narayandas
Teaching Note for [508026]. View Details
Keywords: Product Launch; Market Timing; Price; Distribution Channels; Marketing Strategy; Health Care and Treatment; Biotechnology Industry; Pharmaceutical Industry; India
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Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India (TN)." Harvard Business School Teaching Note 509-039, January 2009.
  • January 2006 (Revised December 2006)
  • Case

Toyota Motor Corporation: Launching Prius

By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa
In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the... View Details
Keywords: Environmental Sustainability; Product Launch; Transportation; Brands and Branding; Manufacturing Industry; Green Technology Industry; Auto Industry; Japan
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Reinhardt, Forest L., Dennis A. Yao, and Masako Egawa. "Toyota Motor Corporation: Launching Prius." Harvard Business School Case 706-458, January 2006. (Revised December 2006.)
  • January 2019
  • Supplement

The De Beers Group: Launching GemFair for Artisanal Diamonds

By: Benjamin C. Esty and Daniel Fisher
In April 2018, the De Beers Group launched a pilot project called GemFair to create a new supply of ethically and environmentally sourced diamonds from artisanal and small-scale mines (ASM) in Sierra Leone. Whether this project would yield a meaningful supply of rough... View Details
Keywords: Diamonds; New Business; Strategy Development; Strategy Execution; Scope; ESG; Supply; Corporate Strategy; Business Strategy; Value Creation; Corporate Social Responsibility and Impact; Consumer Products Industry; Consumer Products Industry; Sierra Leone; United Kingdom
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Esty, Benjamin C., and Daniel Fisher. "The De Beers Group: Launching GemFair for Artisanal Diamonds." Harvard Business School Supplement 719-437, January 2019.
  • 2007
  • Chapter

Competitive Positioning Through New Product Development

By: Elie Ofek
Keywords: Product Development; Competitive Advantage
Citation
Related
Ofek, Elie. "Competitive Positioning Through New Product Development." Chap. 3 in Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias, 49–85. Oxford: Butterworth-Heinemann, 2007.
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