New Markets - Publications - Faculty & Research

15 Apr 2017
News

Bringing Markets to Myanmar

ahead. But they had virtually no experience in the roles of government and private sector in creating a dynamic economy. Putting Myanmar in perspective, it's the size of Texas, and it has a population of 54 million-- same as California and View Details

Keywords: National Security and International Affairs; Government

29 Apr 2013
News

Nicolas Retsinas Diagnoses the Recovering U.S. Housing Market

13 Nov 2019
News

Don't Turn Your Marketing Function Over to AI Just Yet

22 Jul 2014
News

Market Basket management paying for missteps in standoff

29 Apr 2013
News

Big Week Ahead For the Markets

05 Jan 2011
News

Starbucks Unveils New Logo

11 May 2013
News

How the Rich Play the Market

21 Jun 2010
News

Strategy and Execution for Emerging Markets

06 Jul 2015
News

New name, new look for Chestnut Hill mall

01 Jun 2002
News

The Mind Speaks, Marketers Listen

Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and... View Details

01 Apr 2001
News

Books: Brand New

products, organizations, and brands. She explains how they used their brands as strategic tools to create best-of-class companies that maintained close connections with customers and to fashion new markets... View Details

Keywords: Startbucks; HP, Hewlett-Packard, Microsoft, Dell, eBay; Estee Lauder; John Heinz (MBA 1963); Publishing Industries (except Internet); Information

01 Apr 2002
News

Pamela Thomas Graham on September 11

than three months into her tenure at the business news network — turned her attention to determining what services and coverage CNBC could provide at a time when the U.S. stock markets were closed. On the... View Details

Keywords: terrorism; leadership; television; news; stock market; decision making; Finance; News, Library, Internet, and Other Services; Information

01 Mar 2012
News

Capitalism’s New Agenda

theatrical for some people. But odd as it may seem, their concerns were not very different from the concerns we heard when we talked to business leaders around the world about the problems they thought might constitute material threats to the sustainability of View Details

Keywords: Joseph L. Bower, Herman B. Leonard, and Lynn S. Paine; social activism; Occupy Wallstreet; Corporate Services; Finance