Publications

April 1999
Teaching Note

Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2

By: Clayton M. Christensen

Provides instructors with an overview teaching note for the second module of the Managing Innovation course in which students explore the challenges and methods for defining and creating new markets for new technologies. In addition to summarizing each of the cases... View Details

Keywords: Disruption; Disruptive Innovation; Innovation and Management; Management Analysis, Tools, and Techniques; Emerging Markets; Planning; Problems and Challenges

Research Summary

Markets and Market Design

The topic on which I currently spend the most of my research energy is the study of strategic interaction and reputation systems on eBay and similar markets from an applied, market design perspective. The rise of the Internet allowed a whole new generation of markets... View Details

February 2010
Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery

Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details

Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales

2024
Working Paper

What Triggers National Stock Market Jumps?

By: Scott R. Baker, Nicholas Bloom, Steven J. Davis and Marco Sammon

We examine newspapers the day after major stock-market jumps to evaluate the proximate cause, geographic source, and clarity of these events from 1900 in the US, 1930 in the UK and 1980 in 12 other countries. We find four main results. First, the United States plays an... View Details

Keywords: Uncertainty; Policy Uncertainty; Stock Market; Financial Markets; Volatility; Risk and Uncertainty; Policy; Newspapers

Read Now

05 Oct 2014
News

SEC’s new rules give US money market funds a floating feeling

29 Jul 2013
News

Opening New Markets for Black South African Winemakers

wine-making. But apartheid had prevented them from owning land or gaining access to capital. Wine had become a $3 billion export industry for South Africa, but just 2 percent of the market was held by black South Africans, who comprise 85... View Details

Keywords: wine; wine making; wine importing; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

Article

New Physicians: A Natural Experiment in Market Organization

By: A. E. Roth

Keywords: Markets; Organizations; Health Care and Treatment; Health Industry

Find at Harvard

2006
Chapter

UK Competitiveness-Old Labour Market Institutions, New Collaborative Roles

By: Christian H.M. Ketels

Keywords: Labor and Management Relations; Working Conditions; Cooperation; Competitive Advantage; United Kingdom

January 2013
Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley

The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details

Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry

Article

Toward a New Marketing Science for Hospitality Managers

By: G. Zaltman, Jerry Olson and James Forr

Find at Harvard

April 1997
Article

New Product Development Structures and Time to Market

By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan

Keywords: Product Development

Find at Harvard

17 Apr 2014
News

York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition

With online crowd votes from more than 1,200 alumni and MBA students, the winners of the 2014 alumni New Venture Competition have been crowned. Winner of the crowd-voted Most Innovative and Greatest Impact categories is York Street... View Details

Keywords: New Venture Competition; Securities, Commodities, and Other Financial Investments; Finance; News, Library, Internet, and Other Services; Information

06 Aug 2014
News

Constant challenges, no certainties for new CEOs at Market Basket

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

can't seem to get innovation right. When companies keep improving their existing products and services to meet their best customers' needs, they eventually run into the "innovator's dilemma." By doing everything right, they create opportunities for View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

24 Aug 2012
News

As Marketers Stick With Cyclist, New Deals Are Unlikely

November 2014
Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively

Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details

Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Fashion Industry; Technology Industry

New platforms reinvent traditional markets as varied as transport, short-term accomodations, and media. (Consider Uber, Airbnb, and YouTube.) With new business models come new questions of regulation which Edelman and coauthor Damien Geradin assess in View Details

22 Jun 2017
News

ShotSpotter: A Gunfire Detection Business Looks for a New Market

September 2014 (Revised November 2014)
Teaching Note

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire