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Show Results For
- All HBS Web
(5,343)
- People (32)
- News (1,166)
- Research (2,351)
- Events (33)
- Multimedia (59)
- Faculty Publications (1,676)
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- February 2011 (Revised November 2013)
- Case
The Cheezburger Network
By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details
Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry
Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
- January 2023
- Module Note
Network Effects in Technology
By: Andy Wu and Matt Higgins
In business and strategy contexts, network effects are often accompanied by bandwagon (or herding) effects, positive feedback loops (or accumulated advantage effects), and market tipping (or winner-take-all dynamics). Though these phenomena are often grouped together... View Details
Wu, Andy, and Matt Higgins. "Network Effects in Technology." Harvard Business School Module Note 723-417, January 2023.
- September 1998 (Revised August 1999)
- Background Note
Networks and Networking Software: Technology Note
By: Stephen P. Bradley and Kelley Porter
Used to educate students about client and enterprise software. View Details
Bradley, Stephen P., and Kelley Porter. "Networks and Networking Software: Technology Note." Harvard Business School Background Note 799-031, September 1998. (Revised August 1999.)
- 2013
- Working Paper
Networks as Covers: Evidence from an On-Line Social Network
By: Mikolaj Jan Piskorski
This paper proposes that networks give actors a cover by giving them the excuse of sociability to engage in normatively prohibited market behaviors. I apply this hypothesis to actors in long-term exclusive relationships who are surreptitiously seeking new relationships... View Details
Piskorski, Mikolaj Jan. "Networks as Covers: Evidence from an On-Line Social Network." Harvard Business School Working Paper, No. 13-083, March 2013.
- October 2007
- Module Note
Managing Networked Businesses: Network Mobilization Module
Eisenmann, Thomas R. "Managing Networked Businesses: Network Mobilization Module." Harvard Business School Module Note 808-079, October 2007.
- August 2022
- Background Note
Retail Media Networks
By: Eva Ascarza, Ayelet Israeli and Celine Chammas
In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
Ascarza, Eva, Ayelet Israeli, and Celine Chammas. "Retail Media Networks." Harvard Business School Background Note 523-029, August 2022.
- 2014
- Chapter
Bringing Agency Back Into Network Research: Constrained Agency and Network Action
By: Ranjay Gulati and Sameer Srivastava
We propose a framework of constrained agency grounded in the actors' resources and motivations within their structurally constrained context. Structural positions influence the resources available to actors and color the motivations that shape their actions. Resources... View Details
Gulati, Ranjay, and Sameer Srivastava. "Bringing Agency Back Into Network Research: Constrained Agency and Network Action." In Contemporary Perspectives on Organizational Social Networks. Vol. 40, edited by Dan Brass, Giuseppe Labianca, Ajay Mehra, Daniel S. Halgin, and Stephen P. Borgatti, 73–94. Research in the Sociology of Organizations. Emerald Group Publishing, 2014.
- 2023
- Working Paper
Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks
By: Shelley Xin Li, Frank Nagle and Aner Zhou
Organization-level networks facilitate the flow of information and business activities in the
economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to
understand the role of employee connections at all job levels in... View Details
Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media
Li, Shelley Xin, Frank Nagle, and Aner Zhou. "Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks." Harvard Business School Working Paper, No. 24-010, August 2023.
- August 2011 (Revised September 2011)
- Case
Global Business School Network
By: Christopher Marquis and Rwitwika Bhattacharya
The mission of the Global Business School Network (GBSN) is to strengthen business education for the developing world. The organization was transitioning out of its startup phase and wants to shift its focus from capacity building activities driven by the organization... View Details
Keywords: Mission and Purpose; Corporate Social Responsibility and Impact; Strategy; Business Education; Development Economics; Globalization; Global Strategy; Education Industry
Marquis, Christopher, and Rwitwika Bhattacharya. "Global Business School Network." Harvard Business School Case 412-044, August 2011. (Revised September 2011.)
- July 2004
- Tool
Developmental Network Questionnaire (CW)
By: Monica C. Higgins, John Galvin and Denis Saulnier
Solicits information about the network of people who provided career developmental assistance for respondents and presents information about the structure and diversity of the developmental network. View Details
- March 2000
- Article
Strategic Networks
By: Ranjay Gulati, Nitin Nohria and Akbar Zaheer
Gulati, Ranjay, Nitin Nohria, and Akbar Zaheer. "Strategic Networks." Strategic Management Journal 21, no. 3 (March 2000): 203–215.
- December 2024
- Case
5G Networks
By: Andy Wu, Levi Stroud and Ruth Page
This case, featuring Ajit Pai, Former Chairman of the U.S. Federal Communications Commission, explores the potential of 5G wireless networks. It illustrates how 5G works by examining its infrastructure and technological advancements. The case considers the specific... View Details
Keywords: Investment; Technology Adoption; Technological Innovation; Infrastructure; Technology Industry; Telecommunications Industry; United States
Wu, Andy, Levi Stroud, and Ruth Page. "5G Networks." Harvard Business School Multimedia/Video Case 724-865, December 2024.
- 2023
- Working Paper
Networking Frictions: Evidence from Entrepreneurial Networking Events in Lomé
By: Stefan Dimitiadis and Rembrand Koning
Spatial proximity between firms plays a crucial role in entrepreneurship by creating knowledge spillovers, enabling resource sharing, and sparking productivity gains. Building on these insights, research has explored whether institutions and organizations can engineer... View Details
Dimitiadis, Stefan, and Rembrand Koning. "Networking Frictions: Evidence from Entrepreneurial Networking Events in Lomé." Working Paper, February 2023.
- Feb 2011
- Conference Presentation
Loose Lips Sink Networks --Is Social Networking Making Your Network Insecure?
By: Frank Nagle
- Article
Strategic Networks and Entrepreneurial Ventures
Much research suggests that social networks shape the emergence and development of nascent ventures. Scholars have argued that founders' and firms' networks influence innovation and the identification of entrepreneurial opportunities, as well as facilitate the... View Details
Keywords: Social and Collaborative Networks; Innovation and Invention; Opportunities; Value; Body of Literature; Research; Outcome or Result; Business Ventures; Entrepreneurship; Relationships; Management Practices and Processes; Power and Influence
Stuart, Toby E., and Olav Sorenson. "Strategic Networks and Entrepreneurial Ventures." Strategic Entrepreneurship Journal 1, nos. 3-4 (December 2007): 211–227.
- 2011
- Chapter
Self-organizing Networks
By: Faaiza Rashid
Rashid, Faaiza. "Self-organizing Networks." In Encyclopedia of Social Networks, edited by George Barnett. Sage Publications, 2011.
- September 2009 (Revised March 2015)
- Case
eBay Partner Network (A)
By: Benjamin Edelman and Ian Larkin
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry
Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, September 2009. (Revised March 2015.) (request a courtesy copy.)
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that... View Details
- August 2022 (Revised February 2023)
- Case
Braintrust: The Blockchain-Powered Talent Network
By: Christopher Stanton, Joseph B. Fuller and George Gonzalez
A San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRST. View Details
Keywords: Freelancers; Blockchain; Cryptocurrency; Social and Collaborative Networks; Talent and Talent Management; Consulting Industry; Technology Industry; United States
Stanton, Christopher, Joseph B. Fuller, and George Gonzalez. "Braintrust: The Blockchain-Powered Talent Network." Harvard Business School Case 823-039, August 2022. (Revised February 2023.)