Netflix - Publications - Faculty & Research

September 2021 (Revised December 2021)
Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar

In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details

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2023
Working Paper

Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov

Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details

Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior

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Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers' decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details

09 May 2012
Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

called Netflix emerged in the 1990s with a novel idea: rather than make people go to the video store, why don't we mail DVDs to them? Netflix's business model made profit in just the opposite way to Blockbuster's. View Details

25 Apr 2017
First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the... View Details

Keywords: Sean Silverthorne

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

eyewear, Maseratis, and EA Sports video games. Soon, opportunities to film documentaries for Netflix and Disney+ followed. “Beckham has managed to keep his brand at a very steady level,” Elberse says. “Usually, it tapers off relatively... View Details

Keywords: by Avery Forman; Sports

09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

crowdsource diverse viewpoints and innovative solutions to their most complex solutions. Take the Netflix challenge. In 2006, Netflix launched an open competition for the best collaborative filtering... View Details

Keywords: by Rachel Layne; Information Technology

30 Jun 2022
HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

about whether Foley might sell to Amazon or another mega-company, in February Peloton brought in Barry McCarthy, former CFO at Netflix and Spotify, to serve as CEO to revive the company’s pre-pandemic focus. Foley is staying on as... View Details

Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle

Web

Podcast - Business & Environment

discuss the company’s strategic approach to sustainability and how it supports creators looking to tell sustainability stories. Stewart shares insights into the challenges and opportunities of incorporating climate considerations into both operations and storytelling,... View Details

01 Sep 2023
News

Action Plan: In Context

Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned... View Details

Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at Major League Baseball, he... View Details

Web

Skydeck - Alumni

Geek Girl became a Netflix hit—and what it tells us about success in the streaming era Basket Chase Baskits president and CEO Robin Kovitz (MBA 2007) on the tactics and the trials of her “acquisition entrepreneurship” journey Quantum Leap... View Details

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

Industrial Revolution. This is a fundamental change in the means of production, and it’s affecting every industry across the board. Gerdeman: Netflix has successfully used AI-driven processes to create sophisticated predictions about its... View Details

Keywords: by Dina Gerdeman

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

of their risk level, creating more loyal customers for the longer term. The Knot Worldwide is providing financial assistance to its vendors (like caterers, flower companies, and apparel brands) to help them get through hard times. Netflix... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

Web

Creating an Inclusive Recruiting Process for Candidates with Diverse Abilities - Recruiting

of including factors not critical to success that may discourage diverse candidate from applying. Then with clear success factors in mind, plan a line of questioning that provides that specific information. As Director of HR for Netflix... View Details

10 Mar 2021
Research & Ideas

Key to Doing Your Best at Work? Be Yourself

John, the charismatic chief marketing officer of Netflix (once described by Buzzfeed as the “coolest” person to ever go onstage at an Apple event). Research shows being true to who you are leads to greater professional performance and... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

times. Netflix set up a $100 million fund to help creatives like actors, producers, and writers whose jobs are affected by COVID—making Netflix the likely preferred destination for future work by creatives.... View Details

Keywords: by Sean Silverthorne

09 Mar 2022
Research & Ideas

War in Ukraine: Soaring Gas Prices and the Return of Stagflation?

multinational firms from IKEA to Netflix have curtailed or suspended operations in the country, and many airlines and shipping companies have severed links connecting people and goods, as western nations impose tough sanctions and... View Details

Keywords: by Avery Forman; Energy

16 Dec 2022
Research & Ideas

Why Technology Alone Can't Solve AI's Bias Problem

In a cluttered online world, few can resist the convenience of an automated ranking when deciding what movie to watch on Netflix or which seafood restaurant looks promising in a Google search. But when it comes to finding a job candidate... View Details

Keywords: by Michael Blanding; Technology

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Self in Any Situation By Sara Jane Ho (MBA 2012) Hachette Go Founder of a global etiquette school and star of her own Netflix series Sara Jane Ho teaches readers how to thrive socially in a variety of situations, in person and online.... View Details

Keywords: Publishing Industries (except Internet); Information

Publications