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  • 04 Feb 2014
  • First Look

First Look: February 4

  Publications August 2013 MIT Sloan Management Review The Art of Strategic Renewal By: Binns, Andy, J. Bruce Harreld, Charles A. O'Reilly, and Michael L. Tushman Abstract—In recent years, we have seen well-established companies such as Kodak, Blockbuster, Nokia, and... View Details
Keywords: Sean Silverthlorne
  • February 2024
  • Article

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more... View Details
Keywords: Television Entertainment; Advertising; Residency; Social Media; Price; Media; Age
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  • Article

The Baby Benefits Club

By: Debora L. Spar
This past summer several prominent firms seemed to be competing for the title of America's most family-friendly company. In August, Netflix announced plans to offer new mothers and fathers "unlimited leave". Microsoft countered quickly, promising to increase its own... View Details
Keywords: Parental Leave; Maternity Leave; Employees; Compensation and Benefits; Policy; Gender; Equality and Inequality
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  • 2022
  • Working Paper

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize and extend this theoretical result and test it using data from television and social media... View Details
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  • 04 Nov 2014
  • First Look

First Look: November 4

licensing offer from Netflix for their most ambitious project to date, a new television series called House of Cards. MRC executives had begun to pitch the series to the major premium cable networks in the U.S., including AMC, FX, HBO,... View Details
Keywords: Sean Silverthorne
  • September 2021 (Revised December 2021)
  • Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar
In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details
Keywords: Pricing; Growth; Profitability; Subscription Business; Business Model Innovation; Fintech; Subscription; Performance Measurement; Promotions; International Marketing; Streaming; Competition; Marketing; Price; Strategy; Entrepreneurship; Performance; Measurement and Metrics; Business Model; Media and Broadcasting Industry; Middle East; North Africa
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    Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation.

    Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers' decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
    • 09 May 2012
    • Research & Ideas

    Clayton Christensen’s “How Will You Measure Your Life?”

    called Netflix emerged in the 1990s with a novel idea: rather than make people go to the video store, why don't we mail DVDs to them? Netflix's business model made profit in just the opposite way to Blockbuster's. View Details
    • 2023
    • Working Paper

    Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

    By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
    Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
    Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
    Related
    • 25 Apr 2017
    • First Look

    First Look at New Research, April 25

    2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the... View Details
    Keywords: Sean Silverthorne
    • 09 Jan 2024
    • In Practice

    Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

    crowdsource diverse viewpoints and innovative solutions to their most complex solutions. Take the Netflix challenge. In 2006, Netflix launched an open competition for the best collaborative filtering... View Details
    Keywords: by Rachel Layne; Information Technology
    • Web

    Hiring Organizations

    National Basketball Association - NBA National Football League - NFL Nelo Netflix Neuberger Berman New Balance New England Innovation Academy New Fortress Energy New Mountain Capital New Politics New York City Economic Development... View Details
    • Web

    South Asia - Global

    and support could put customer satisfaction and TagHive’s reputation at risk. May 2025 (Revised May 2025) Case Netflix Beyond Streaming: Strategies for the Next Era of Entertainment By: Juan Alcacer and Lorenzo Lucidi View Details
    • 29 Feb 2024
    • HBS Case

    Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

    eyewear, Maseratis, and EA Sports video games. Soon, opportunities to film documentaries for Netflix and Disney+ followed. “Beckham has managed to keep his brand at a very steady level,” Elberse says. “Usually, it tapers off relatively... View Details
    Keywords: by Avery Forman; Sports
    • Web

    Japan - Global

    models to the subscription and a one-time-purchase recyclable T-shirt. May 2025 Case A Decade of Corporate Governance Reform in Japan (2013-2023) By: Charles C.Y. Wang and Akiko Kanno May 2025 (Revised May 2025) Case Netflix Beyond... View Details
    • Web

    Podcast - Business & Environment

    and opportunities of incorporating climate considerations into both operations and storytelling, revealing how Netflix is contributing to the global climate conversation. CNN Chief Climate Correspondent Bill Weir: Media's Role in Shaping... View Details
    • 30 Jun 2022
    • HBS Case

    Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

    about whether Foley might sell to Amazon or another mega-company, in February Peloton brought in Barry McCarthy, former CFO at Netflix and Spotify, to serve as CEO to revive the company’s pre-pandemic focus. Foley is staying on as... View Details
    Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
    • 01 Sep 2023
    • News

    Action Plan: In Context

    Sara Jane Ho (MBA 2012) knows that many people think of etiquette as outdated, nothing more than “stuffy, stuffy old manners.” She has made a career—and now a Netflix series, Mind Your Manners—out of updating this old-fashioned perspective. “I see etiquette as the... View Details
    Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior
    • 06 Jul 2023
    • News

    Lessons from Major League Baseball's Game-Changing Innovations

    the streaming, streaming is very popular right now and everyone's talking about Netflix and Disney and all these players in streaming. If you actually look at live streaming, baseball was at least five years ahead of anyone else in terms... View Details
    • Web

    Skydeck - Alumni

    his show Geek Girl became a Netflix hit—and what it tells us about success in the streaming era Basket Chase Baskits president and CEO Robin Kovitz (MBA 2007) on the tactics and the trials of her “acquisition entrepreneurship” journey... View Details