Filter Results:
(63)
Show Results For
- All HBS Web (79)
- Faculty Publications (7)
Show Results For
- All HBS Web (79)
- Faculty Publications (7)
←
Page 4 of 63
Results
Sort by
- 16 Feb 2016
- First Look
February 16, 2016
Marketing Studies Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services By: Silk, Alvin J., and Marta M. Stiglin Abstract—This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing... View Details
Keywords: Sean Silverthorne