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- Faculty Publications (24)
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- All HBS Web (146)
- Faculty Publications (24)
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
company will have trouble coming up with an equally compelling message to drive sales of a service that allows you to pay at the retail counter with a swipe of an iPhone. "What does it do for me as a consumer?" asks Associate... View Details
- 01 Dec 2015
- News
Accelerating Research in China
of the world will be critical for future economic growth. “Harvard Business School can play a key role in shaping aspects of these global economic relationships,” says Plummer, the chief strategy officer at TalkingData, China’s leading View Details
- Web
MBA 2025 Alumni Technology Transition - Alumni
password will be impeded. Additionally, without the non-HBS email address, alumni will not be able to reach you through the Alumni Messaging tool or HBS Alumni Mobile app. The Alumni Directory does not show... View Details
- 01 Mar 2010
- News
HBS Grads Make Their Mark in India
health-care information to Indian consumers via text messaging and mobile Web browsing. India has a low Internet penetration but 450 million cell phone users, making mobile... View Details
- 01 Mar 2010
- News
Hunting Red Balloons
In December, the government agency DARPA tethered to the ground ten red weather balloons at random locations around the United States in a test to see how social networks might mobilize and use the Internet for rapid problem-solving. In... View Details
- 19 Apr 2016
- First Look
April 19, 2016
2013 elections in Kenya, the Electoral Commission sent 11 million nonpartisan text messages to registered voters in an effort to boost electoral participation. The messages had a positive effect on turnout... View Details
Keywords: Sean Silverthorne
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in View Details
Keywords: by Nitin Nohria & Marty Leestma
- 25 Feb 2013
- Research & Ideas
Lean Strategy Not Just for Start-Ups
Lean start-up strategies aren't just for start-ups anymore. That was the key message that Intuit cofounder Scott Cook (HBS MBA '76) shared in a small seminar with Harvard Business School faculty recently. Since its launch in 1983, the... View Details
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
discrimination frame to erode support for the law. “That same-sex-marriage opponents were more persuaded by the unattributed message than by the same message attributed to Cook reveals that CEO activism can... View Details
- 03 Jul 2018
- What Do You Think?
Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?
stressed the importance of developing “that deeper sense of empathy and compassion for everything around you” and finding “meaning in our work work that will improve other people’s lives.” These were significant departures from the View Details
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
Hekmatullah Ebrahimkhil prays next to a network tower on a hill overlooking Qargha Lake, outside Kabul. Ebrahimkhil is helping his father guard and service one of the mobile communication towers on the hill—part of an innovative community... View Details
Keywords: Julia Hanna
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details
- 16 Jun 2003
- Research & Ideas
Historical Perspective: Levitt Shaped the Debate
Agree or disagree—and even his colleagues disagree—Theodore Levitt's controversial article "The Globalization of Markets" reshaped the debate on globalism and consumer marketing, and continues to provide modern managers with constructive ways to view markets.... View Details
Keywords: by Sean Silverthorne
- 01 Jun 2020
- News
How Sports Should Use Its Timeout
perspective, keep distance. What's the digital signage that you need or the mobile messaging that will let you get alerts out quickly if something's happening or you need to contact trace. Yeah, the idea... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
successful only if everyone in the organization understands the strategy and helps to implement it. The Balanced Scorecard provides a simple, clear message about organizational strategy that all employees can understand and internalize in... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
machine that enables marketers to serve targeted messages on the basis of our email address or mobile phone number. But in 2024, technology will make possible real-time marketing possible. As we... View Details
Keywords: by Mikolaj Piskorski
- 01 Mar 2025
- News
Patch Work
200,000 calls to Colorado to persuade voters to back an election-reform initiative on the ballot, and a much smaller effort to remind Detroiters to return their completed ballots. Text messages had been dispatched to give Pennsylvanians... View Details
- 25 Nov 2013
- Research & Ideas
Hiding From Managers Can Increase Your Productivity
while studying the manufacturing floor at a leading, technologically advanced global contract manufacturer's plant in Southern China, where tens of thousands of workers assembled mobile devices under close supervision. The plant for years... View Details
- 01 Mar 2003
- News
Books
last five years has been nearly $1 trillion in underperforming investment in the United States alone. Although its central message is that managers need to think more coherently about their project portfolios in order to align them with... View Details