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- All HBS Web
(204)
- People (1)
- News (47)
- Research (122)
- Events (1)
- Multimedia (1)
- Faculty Publications (46)
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- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
succeed when the odds are against them." Marketers can use underdog narratives to positively affect consumers' perceptions of and purchase of brands, she says. "Underdog narratives are often delivered to consumers through the rhetorical View Details
Keywords: by Martha Lagace
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
mobility the way it is, this pandemic is just the first of many that we could experience as a species because those conditions are only going to get worse going forward. THE COVID-19 CRISIS More Business-Related Pandemic Coverage from... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
their offerings. Can you be an office supply store if you do not sell paper? What does it mean to be an electronics shop if the focus is on mobile devices and you don't sell televisions? Store productivity... View Details
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
people use various online social platforms, makes some predictions. In the first decade of its existence, Facebook, aided by the broad adoption of mobile devices and fast internet connections, emerged as a... View Details
Keywords: by Mikolaj Piskorski
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
redefined," Higgins says. "The younger generation doesn't care as much about cable TV." And for older sports fans, mobile devices are gaining popularity because they allow for multitasking.... View Details
- 29 May 2007
- First Look
First Look: May 29, 2007
the group is considering increasing its investment focus to include a broader range of technologies, including emerging technologies (for example, mobile and RFID technologies) and non-information technologies (including medical View Details
Keywords: Martha Lagace
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
planning to have between every device in every place on Earth, which will enable all sorts of functionality—especially in terms of mobile processing or mobile devices—the... View Details
- 20 Sep 2016
- First Look
September 20, 2016
Benjamin, and Damien Geradin Abstract—Since its launch in 2007, Android has become the dominant mobile device operating system worldwide. In light of this commercial success and certain disputed business... View Details
Keywords: Sean Silverthorne
- 11 Sep 2012
- First Look
First Look: September 11
discounts and Amazon encouraged consumers to compare prices using smart phones, Best Buy was becoming a showroom for lower cost retail models. International expansion was struggling and domestic sales of digital televisions were cooling. Although the popularity of... View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
distinct roles, one to administer the existing institutional frameworks, including the provision of infrastructure and the administration of laws and regulations, and the second to mobilize political power to bring about modernization of... View Details
Keywords: Sean Silverthorne
- 08 Nov 2016
- First Look
November 8, 2016
forthcoming European Competition Journal Android and Competition Law: Exploring and Assessing Google's Practices in Mobile By: Edelman, Benjamin, and Damien Geradin Abstract—Since its launch in 2007, Android has become the dominant View Details
Keywords: Sean Silverthorne
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
field forces a new coda to the contest's history when Baby.com.br ("Brazil's one-stop shop for baby products online") and BOSS Medical (a minimally invasive device for the extraction of bone graft during spinal fusion procedures) are both... View Details
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk.... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
and services including computers, handheld devices, servers, and digital entertainment, employed 172,000 people and posted $104 billion in sales in 2007. PSG, one of HP's three major divisions, offered notebook and desktop personal computers, handheld View Details
Keywords: Martha Lagace
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
up with a new platform and trying to become the new dominant design." Other companies that have attempted mobile payments have run into similar problems. Google Wallet was limited by its compatibility with different types of phones... View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in View Details
Keywords: by Nitin Nohria & Marty Leestma
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
run on Microsoft’s Windows platform, was the dominant web browser in the 1990s until squashed by Microsoft’s own Internet Explorer. In February 2015 there was the launch of Meerkat, an app that lets users broadcast live streaming video through their View Details
- 17 Jul 2006
- Lessons from the Classroom
Developing a Strategy for Digital Convergence
users to time-shift their TV viewing. According to Yoffie, entertainment and communications are coming together to produce a mobile music revolution—the distribution of digital music over wireless networks. And your cell phone has also... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
professor Alan MacCormack took on the question of future "form factors" at the 2005 Cyberposium conference at HBS on January 29th. The general consensus: It's more important for users to be able to easily move digital information from one View Details
Keywords: by Sean Silverthorne
- 15 May 2012
- First Look
First Look: May 15
penetration of smartphone devices was high and the economy was developed or in markets where the use of mobile devices was taking off but the economy was still developing. The... View Details
Keywords: Carmen Nobel