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  • All HBS Web  (4,216)
    • People  (11)
    • News  (1,260)
    • Research  (1,870)
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  • June 2014
  • Case

The Kursk Submarine Rescue Mission (Multimedia)

By: Anette Mikes and Tom Ryder
During a military exercise in August 2000, a state-of-the-art Russian nuclear submarine, the Kursk, sank in the Barents Sea, triggering global media attention and an international rescue effort.
In addition to Russia's Northern Fleet, two other organizations got... View Details
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Mikes, Anette, and Tom Ryder. "The Kursk Submarine Rescue Mission (Multimedia)." Harvard Business School Multimedia/Video Case 114-708, June 2014.
  • October 2010
  • Teaching Note

Whole Foods: Balancing Social Mission and Growth (TN)

By: Christopher Marquis and Bobbi Thomason
Teaching Note for 410023. View Details
Keywords: Food; Growth and Development; Mergers and Acquisitions; Mission and Purpose; Supply Chain; Business Model; Growth and Development Strategy; Integration; Management Practices and Processes; Labor Unions; Food and Beverage Industry; United States
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Marquis, Christopher, and Bobbi Thomason. "Whole Foods: Balancing Social Mission and Growth (TN)." Harvard Business School Teaching Note 411-057, October 2010.
  • January 2014 (Revised August 2014)
  • Case

The Kursk Submarine Rescue Mission

By: Anette Mikes
The Kursk, a Russian nuclear-powered submarine sank in the relatively shallow waters of the Barents Sea in August 2000, during a naval exercise. Numerous survivors were reported to be awaiting rescue, and within a week, an international rescue party gathered at the... View Details
Keywords: Risk Management; Moral Sensibility; Leadership; Organizational Structure; Crisis Management; Failure; Cooperation; Cross-Cultural and Cross-Border Issues; Norway; United Kingdom; Russia
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Mikes, Anette. "The Kursk Submarine Rescue Mission." Harvard Business School Case 114-046, January 2014. (Revised August 2014.)
  • October 2019
  • Exercise

Business Model Exercise: Purpose and Overview

By: Shikhar Ghosh and Christopher Payton
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Ghosh, Shikhar, and Christopher Payton. "Business Model Exercise: Purpose and Overview." Harvard Business School Exercise 820-708, October 2019.
  • Article

The Social Contract Model of Corporate Purpose and Responsibility

By: Nien-he Hsieh
Of the many developments in business ethics that Thomas Donaldson has helped pioneer, one is the application of social contract theory to address questions about the responsibilities of business actors. In Corporations and Morality, Donaldson develops one of the... View Details
Keywords: Corporate Social Responsibility and Impact
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Hsieh, Nien-he. "The Social Contract Model of Corporate Purpose and Responsibility." Business Ethics Quarterly 25, no. 4 (October 2015): 433–460. (DOI: 10.1017/beq.2016.1.)
  • March 24, 2020
  • Article

A Time to Lead with Purpose and Humanity

By: Hubert Joly
In these unprecedented times, corporate leaders are being put to the test. Many just last summer had signed the Business Roundtable Statement of Purpose that committed their companies to serving all stakeholders. The pandemic is the first test of these principles. The... View Details
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Joly, Hubert. "A Time to Lead with Purpose and Humanity." Harvard Business Review Digital Articles (March 24, 2020).
  • 2002
  • Article

Marketing no Mission towa (What is the Mission of Marketing?)

By: Hirotaka Takeuchi
Keywords: Marketing; Mission and Purpose
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Takeuchi, Hirotaka. "Marketing no Mission towa (What is the Mission of Marketing?)." Māketingu jānaru [Japan Marketing Journal], no. 83 (2002).
  • 17 Oct 2011
  • Research & Ideas

How ‘Hybrid’ Nonprofits Can Stay on Mission

populations they were trying to help” In the wake of this evolution over the past decade, more organizations have adopted a hybrid business model in which a social mission is the primary goal, but they still aim to generate enough... View Details
Keywords: by Carmen Nobel
  • May 1992 (Revised May 1993)
  • Case

World Bank: Mission Uncertain

By: George C. Lodge
Keywords: Banks and Banking; Mission and Purpose; Business and Government Relations
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Lodge, George C. "World Bank: Mission Uncertain." Harvard Business School Case 792-100, May 1992. (Revised May 1993.)
  • 23 Aug 2019
  • Sharpening Your Skills

Has the Corporate Mission Just Been Disrupted?

has been discussed for decades. Here is research and writing from Harvard Business School that discusses both the concept in theory and examples of CSR in practice. A Good Place to Start Statement on the... View Details
Keywords: by Sean Silverthorne; Green Technology
  • May 2009 (Revised November 2009)
  • Case

Ralph Nader: When Purpose and Legacy Collide

By: Nitin Nohria and Umaimah Mendhro
This case tells the story of Ralph Nader's leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the U.S. presidency. View Details
Keywords: Values and Beliefs; Government and Politics; Leadership; Personal Development and Career; Reputation; Public Opinion; Public Administration Industry
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Nohria, Nitin, and Umaimah Mendhro. "Ralph Nader: When Purpose and Legacy Collide." Harvard Business School Case 409-117, May 2009. (Revised November 2009.)
  • 2005
  • Other Unpublished Work

Accountability Myopia Can Impede NGO Learning and Mission

By: Alnoor Ebrahim
Keywords: Non-Governmental Organizations; Governance; Mission and Purpose; Learning
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Ebrahim, Alnoor. "Accountability Myopia Can Impede NGO Learning and Mission." InterAction, 2005.
  • June 2006 (Revised January 2007)
  • Case

Dana Hall: Funding a Mission (A)

By: F. Warren McFarlan, Herman B. Leonard and Melissa Tritter
Dana Hall is a private all-girls school in New England facing a crisis in its mission. As social norms shift away from single-sex education, the school's enrollment is falling and deficits are becoming the norm. At the same time, the modern vision for girls' education... View Details
Keywords: Crisis Management; Financing and Loans; Nonprofit Organizations; Mission and Purpose; Strategic Planning; Education Industry; England
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McFarlan, F. Warren, Herman B. Leonard, and Melissa Tritter. "Dana Hall: Funding a Mission (A)." Harvard Business School Case 306-090, June 2006. (Revised January 2007.)
  • April 2021 (Revised December 2023)
  • Case

The Mahindra Group: Leading with Purpose

By: Ranjay Gulati and Rachna Tahilyani
India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as ‘Rise’... View Details
Keywords: Mission and Purpose; Organizational Culture; Change Management; Communication Strategy; Family Ownership; Corporate Social Responsibility and Impact; Revenue; Auto Industry; Financial Services Industry; Manufacturing Industry; Technology Industry; Asia; India; Mumbai; South Korea; Italy; United States
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Gulati, Ranjay, and Rachna Tahilyani. "The Mahindra Group: Leading with Purpose." Harvard Business School Case 421-091, April 2021. (Revised December 2023.)
  • July 1983
  • Background Note

Written Interview: The Purpose and General Plan

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Sonnenfeld, Jeffrey A. "Written Interview: The Purpose and General Plan." Harvard Business School Background Note 484-002, July 1983.
  • June 2014 (Revised June 2017)
  • Teaching Note

The Kursk Submarine Rescue Mission (Case and Multimedia)

By: Anette Mikes and Amram Migdal
Teaching note for 114-708 View Details
Keywords: Span Of Support; JDOT; Job Design; Levers Of Control
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Mikes, Anette, and Amram Migdal. "The Kursk Submarine Rescue Mission (Case and Multimedia)." Harvard Business School Teaching Note 114-097, June 2014. (Revised June 2017.)
  • November 15, 2021
  • Article

Putting Your Corporate Purpose to Work

By: Hubert Joly
Making a company purpose come to life is an arduous journey that requires a multi-pronged and sustained approach. Yet as hard as it is, the journey is well worth it and will yield positive transformation not only for the company, but also for the people who work there.... View Details
Keywords: Organizations; Mission and Purpose; Corporate Strategy; Management Practices and Processes; Organizational Culture; Business and Stakeholder Relations
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Joly, Hubert. "Putting Your Corporate Purpose to Work." Harvard Business Review (website) (November 15, 2021).
  • 22 Dec 2020
  • Cold Call Podcast

Dove: Maintaining a Brand with Purpose

  • March 2009
  • Teaching Note

Public Purpose and Private Property (TN) (A) and (B)

By: Laura Alfaro and Lakshmi Iyer
Teaching Note for [709027] and [709029]. View Details
Keywords: Property; Government and Politics
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Alfaro, Laura, and Lakshmi Iyer. "Public Purpose and Private Property (TN) (A) and (B)." Harvard Business School Teaching Note 709-028, March 2009.
  • 01 Mar 2004
  • Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

In a recent case study, professor Alan MacCormack and research associate Jay Wynn swung for the moon—Mars, actually. After two high-profile missions to Mars failed in 2000, MacCormack wanted to understand... View Details
Keywords: by Sean Silverthorne
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