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Show Results For
- All HBS Web
(4,219)
- People (11)
- News (1,262)
- Research (1,877)
- Events (9)
- Multimedia (83)
- Faculty Publications (1,248)
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- October 2022
- Teaching Note
Creating and Measuring Purpose at Viega
By: Ethan Rouen and Suraj Srinivasan
Teaching Note for HBS Case No. 122-028. View Details
- June 2019 (Revised August 2024)
- Module Note
Purpose Brands
By: Rory McDonald, Clayton M. Christensen and Shaye Roseman
Introduces a framework for innovation and brand building that is connected to an understanding of customers' Jobs to Be Done. View Details
Keywords: Brand ＆ Product Management; Brand Architecture; Brand Building; Innovation; Product Development Strategy; Product Differentiation; Brands and Branding; Product Development
McDonald, Rory, Clayton M. Christensen, and Shaye Roseman. "Purpose Brands." Harvard Business School Module Note 619-075, June 2019. (Revised August 2024.)
- August 2020
- Teaching Note
Sesame Workshop (C): Mission Critical Responses to Global and National Crises
By: Rosabeth Moss Kanter and Joyce J. Kim
Teaching Note for Case No. 321-016. Beginning in March 2020, Sesame Workshop navigated a global pandemic, which caused unemployment, businesses shutdowns, school closures, and remote work environments along with a racial justice crisis, with a renewed mission that led... View Details
- March 24, 2020
- Article
A Time to Lead with Purpose and Humanity
By: Hubert Joly
In these unprecedented times, corporate leaders are being put to the test. Many just last summer had signed the Business Roundtable Statement of Purpose that committed their companies to serving all stakeholders. The pandemic is the first test of these principles. The... View Details
Joly, Hubert. "A Time to Lead with Purpose and Humanity." Harvard Business Review Digital Articles (March 24, 2020).
- 27 Oct 2020
- Cold Call Podcast
Growing a Manufacturing Company with a Social Mission
Keywords: Manufacturing
- October 2019
- Exercise
Business Model Exercise: Purpose and Overview
By: Shikhar Ghosh and Christopher Payton
Ghosh, Shikhar, and Christopher Payton. "Business Model Exercise: Purpose and Overview." Harvard Business School Exercise 820-708, October 2019.
- August 1999
- Article
Mission Driven, Values Centered
By: William W. George
George, William W. "Mission Driven, Values Centered." Executive Excellence (August 1999).
- Article
The Social Contract Model of Corporate Purpose and Responsibility
By: Nien-he Hsieh
Of the many developments in business ethics that Thomas Donaldson has helped pioneer, one is the application of social contract theory to address questions about the responsibilities of business actors. In Corporations and Morality, Donaldson develops one of the... View Details
Hsieh, Nien-he. "The Social Contract Model of Corporate Purpose and Responsibility." Business Ethics Quarterly 25, no. 4 (October 2015): 433–460. (DOI: 10.1017/beq.2016.1.)
- May 1992 (Revised May 1993)
- Case
World Bank: Mission Uncertain
By: George C. Lodge
Lodge, George C. "World Bank: Mission Uncertain." Harvard Business School Case 792-100, May 1992. (Revised May 1993.)
- June 2014
- Case
The Kursk Submarine Rescue Mission (Multimedia)
By: Anette Mikes and Tom Ryder
During a military exercise in August 2000, a state-of-the-art Russian nuclear submarine, the Kursk, sank in the Barents Sea, triggering global media attention and an international rescue effort.
In addition to Russia's Northern Fleet, two other organizations got... View Details
In addition to Russia's Northern Fleet, two other organizations got... View Details
Mikes, Anette, and Tom Ryder. "The Kursk Submarine Rescue Mission (Multimedia)." Harvard Business School Multimedia/Video Case 114-708, June 2014.
- October 2010
- Teaching Note
Whole Foods: Balancing Social Mission and Growth (TN)
By: Christopher Marquis and Bobbi Thomason
Teaching Note for 410023. View Details
- May 2009 (Revised November 2009)
- Case
Ralph Nader: When Purpose and Legacy Collide
By: Nitin Nohria and Umaimah Mendhro
This case tells the story of Ralph Nader's leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the U.S. presidency. View Details
Keywords: Values and Beliefs; Government and Politics; Leadership; Personal Development and Career; Reputation; Public Opinion; Public Administration Industry
Nohria, Nitin, and Umaimah Mendhro. "Ralph Nader: When Purpose and Legacy Collide." Harvard Business School Case 409-117, May 2009. (Revised November 2009.)
- July 1983
- Background Note
Written Interview: The Purpose and General Plan
Sonnenfeld, Jeffrey A. "Written Interview: The Purpose and General Plan." Harvard Business School Background Note 484-002, July 1983.
- 2005
- Other Unpublished Work
Accountability Myopia Can Impede NGO Learning and Mission
By: Alnoor Ebrahim
- March 2009
- Teaching Note
Public Purpose and Private Property (TN) (A) and (B)
By: Laura Alfaro and Lakshmi Iyer
Teaching Note for [709027] and [709029]. View Details
- November 15, 2021
- Article
Putting Your Corporate Purpose to Work
By: Hubert Joly
Making a company purpose come to life is an arduous journey that requires a multi-pronged and sustained approach. Yet as hard as it is, the journey is well worth it and will yield positive transformation not only for the company, but also for the people who work there.... View Details
Keywords: Organizations; Mission and Purpose; Corporate Strategy; Management Practices and Processes; Organizational Culture; Business and Stakeholder Relations
Joly, Hubert. "Putting Your Corporate Purpose to Work." Harvard Business Review (website) (November 15, 2021).
- June 2006 (Revised January 2007)
- Case
Dana Hall: Funding a Mission (A)
By: F. Warren McFarlan, Herman B. Leonard and Melissa Tritter
Dana Hall is a private all-girls school in New England facing a crisis in its mission. As social norms shift away from single-sex education, the school's enrollment is falling and deficits are becoming the norm. At the same time, the modern vision for girls' education... View Details
Keywords: Crisis Management; Financing and Loans; Nonprofit Organizations; Mission and Purpose; Strategic Planning; Education Industry; England
McFarlan, F. Warren, Herman B. Leonard, and Melissa Tritter. "Dana Hall: Funding a Mission (A)." Harvard Business School Case 306-090, June 2006. (Revised January 2007.)
- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
- 22 Dec 2020
- Cold Call Podcast