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- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
heartburn, advertising may do more harm than good. Silk: Keep in mind that the use of DTCA by pharmaceutical companies is quite selective in that it tends to be concentrated in a relatively small number of therapeutic classes. The... View Details
Keywords: by Manda Salls
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
in the minds of many retailers over whether loyalty programs offer a sustainable and profitable business model. Retailers such as Sainsbury's in the United Kingdom illustrate this hesitation. They were early adopters of loyalty programs... View Details
- 23 Oct 2007
- First Look
First Look: October 23, 2007
Review 49, no. 1 (fall 2007) Abstract The largely erroneous perception that breakthroughs are impossible to predict arises from the tendency to focus on just the breakthroughs while ignoring the iterative process of invention and its... View Details
Keywords: Sean Silverthorne
- 17 Feb 2021
- Research & Ideas
Pandemic Self-Care for CEOs: Rituals, Running, and Cognitive Restructuring
A year of COVID-19 limbo has turned the notion of self-care into a mainstream pursuit. After all, with the pandemic’s end on the distant horizon, we all just need to hang in there a little longer—even CEOs. Earlier this month, we looked at the worries occupying the... View Details
- 06 Dec 2016
- First Look
December 6, 2016
overworked lifestyle, rather than a leisurely lifestyle, has become an aspirational status symbol. A series of studies shows that the positive inferences of status in response to busyness and lack of leisure are driven by the perceptions... View Details
Keywords: Sean Silverthorne
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
to perception of the team members or subordinates or followers of the leader concerned." The importance of maintaining an open mind on the subject of leadership was stressed by several. Ronnie Kavuma... View Details
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
In a US presidential election year with more twists and turns than most in recent memory, many of the issues on the ballot impact business. And keeping politics in the workplace respectful is forefront on managers’ minds as a divided... View Details
Keywords: by Rachel Layne
- 24 Jan 2012
- First Look
First Look: Jan. 24
(Study 1). Product priming also increases the speed with which product-relevant individuals come to mind (Study 2). In Study 3, consumers felt subjectively closer to networks primed by specific products, and this felt closeness predicted... View Details
Keywords: Sean Silverthorne