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(103)
- News (20)
- Research (69)
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- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
in the minds of many retailers over whether loyalty programs offer a sustainable and profitable business model. Retailers such as Sainsbury's in the United Kingdom illustrate this hesitation. They were early adopters of loyalty programs... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
performance: Delivering performance versus alternatives is key and perceptions matter, which is why communicating value is so important. Companies make money where the spread between cost and perceived value is greatest, and our research... View Details
- 06 Dec 2016
- First Look
December 6, 2016
overworked lifestyle, rather than a leisurely lifestyle, has become an aspirational status symbol. A series of studies shows that the positive inferences of status in response to busyness and lack of leisure are driven by the perceptions... View Details
Keywords: Sean Silverthorne
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
to perception of the team members or subordinates or followers of the leader concerned." The importance of maintaining an open mind on the subject of leadership was stressed by several. Ronnie Kavuma... View Details
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
In a US presidential election year with more twists and turns than most in recent memory, many of the issues on the ballot impact business. And keeping politics in the workplace respectful is forefront on managers’ minds as a divided... View Details
Keywords: by Rachel Layne
- 10 Apr 2012
- First Look
First Look: April 10
guidance for leaders considering these questions and can help them estimate their optimal span of control. The issues explored are ones many senior executives-not just CEOs-should revisit throughout their careers. The best leaders stay View Details
Keywords: Carmen Nobel
- 24 Jan 2012
- First Look
First Look: Jan. 24
(Study 1). Product priming also increases the speed with which product-relevant individuals come to mind (Study 2). In Study 3, consumers felt subjectively closer to networks primed by specific products, and this felt closeness predicted... View Details
Keywords: Sean Silverthorne
- 05 Mar 2013
- First Look
First Look: March 5
http://sloanreview.mit.edu/the-magazine/2013-winter/54215/how-to-identify-the-best-customers-for-your-business/ Prolonged Thought: Proposing Type 3 Processing Authors:Dijksterhuis, Ap, Madelijn Strick, Maarten W. Bos, and Loran F. Nordgren Publication:Dual Process... View Details
Keywords: Sean Silverthorne