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Show Results For
- All HBS Web
(97)
- News (20)
- Research (69)
- Events (1)
- Multimedia (1)
- Faculty Publications (17)
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
first, it has to undo the common perception that the product is an intimidating machine for guys. As part of its strategy, in July 2003, Sony introduced a PlayStation product in Europe called EyeToy: Play—a video camera (the EyeToy) and... View Details
Keywords: by Youngme Moon
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
performance: Delivering performance versus alternatives is key and perceptions matter, which is why communicating value is so important. Companies make money where the spread between cost and perceived value is greatest, and our research... View Details
- 25 Apr 2014
- Research & Ideas
To Pay or Not to Pay: Argentina and the International Debt Market
that triggered economic chaos in that nation. Along with Argentina's current struggles—the sharp devaluation of its currency, rampant inflation, and civil unrest—past financial problems remain unresolved and much on the minds of its... View Details
Keywords: by Laura Alfaro
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
interpret research findings when neurological results conflict with self-report? knowing how the brain is working explains very little about what the mind produces—what we think, what we believe, how we make decisions." As Mike... View Details
Keywords: by Jim Heskett
- 26 Jul 2011
- First Look
First Look: July 26
percentage increase in nurses' perceptions of safety improvement were no better than that of 48 control hospitals. Thus, we investigated drivers of successful program implementation within the set of treatment hospitals. We found that... View Details
Keywords: Sean Silverthorne
- 02 Jul 2014
- What Do You Think?
Are Today’s Business Heroes Challenging Our Ideas About Leadership?
to be inconsistent, if not contradictory. "In the ultimate analysis, however everything boils down to perception of the team members or subordinates or followers of the leader concerned." The importance of maintaining an open... View Details
Keywords: by James Heskett
- 01 Mar 2024
- News
The Exchange: Takeaways from the Takedown
committed—his victims lost almost $10 billion in the failed exchange—makes even the crimes of Bernie Madoff pale in comparison, says Professor Eugene Soltes. His work focuses on corporate integrity and risk management; he’s also the author of the 2016 book Why They Do... View Details
- 03 Nov 2022
- Op-Ed
Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains
not retain all of your early employees, but these tactics should mitigate some loss and will likely contribute to fostering a healthy culture of transparency, trust, and respect among team members. ” Be mindful of View Details
Keywords: by Julia Austin
- 16 Aug 2016
- First Look
August 16, 2016
forthcoming PublicAffairs Why They Do It: Inside the Mind of the White-Collar Criminal By: Soltes, Eugene F. Abstract—From the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemer Bernie Madoff, the failings of... View Details
Keywords: Sean Silverthorne
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
contribute to what we call the psychology of price. You can take the very same physical price and break it up into parts, bundle it with other items, ask for payment early, or ask for payment late, and change consumers'' perceptions of... View Details
Keywords: by Manda Mahoney
- Web
Improve Decision-Making in Hiring: Common Pitfalls and How to Avoid Them - Recruiting
to make a lasting difference. What is Unconscious Bias? Unconscious or implicit bias is the term for the mental processes that cause a person to act in ways that reinforce stereotypes even when in our conscious mind we would deem that... View Details
- 10 Apr 2012
- First Look
First Look: April 10
guidance for leaders considering these questions and can help them estimate their optimal span of control. The issues explored are ones many senior executives-not just CEOs-should revisit throughout their careers. The best leaders stay View Details
Keywords: Carmen Nobel
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
in the minds of many retailers over whether loyalty programs offer a sustainable and profitable business model. Retailers such as Sainsbury's in the United Kingdom illustrate this hesitation. They were early adopters of loyalty programs... View Details
- 23 Oct 2007
- First Look
First Look: October 23, 2007
Review 49, no. 1 (fall 2007) Abstract The largely erroneous perception that breakthroughs are impossible to predict arises from the tendency to focus on just the breakthroughs while ignoring the iterative process of invention and its... View Details
Keywords: Sean Silverthorne
- 01 Mar 2016
- News
Alumni and Faculty Books for March 2016
schools. We All Leak Eventually: Stories from a Humorously Unbalanced Mind by Larry Castriotta (MBA 1973) (Larry Castriotta) Writing of his life growing up in a small town within a tight, loving family, Castriotta revisits his childhood... View Details
- 25 Sep 2007
- First Look
First Look: September 25, 2007
subject, Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to material resources, and perceptions of a firm's legitimacy held by key... View Details
Keywords: Martha Lagace
- 18 Feb 2022
- Blog Post
Short Intensive Program (SIP): Climate Adaptation
industry that has an opportunity to turn an existential crisis into an opportunity: the oil and gas industry. While the oil and gas industry is not on the decline (yet) like the coal industry, it faces strong perception and regulatory... View Details
- 01 Mar 2011
- First Look
First Look: March 1
believe that such acquisitions are overpriced. In fact, however, those are the ones that can pay off spectacularly. Read the paper: http://hbr.org/2011/03/the-big-idea-the-new-ma-playbook/ar/1 Mindful Leadership Author:William W. George... View Details
Keywords: Sean Silverthorne
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
heartburn, advertising may do more harm than good. Silk: Keep in mind that the use of DTCA by pharmaceutical companies is quite selective in that it tends to be concentrated in a relatively small number of therapeutic classes. The... View Details
Keywords: by Manda Salls
- 17 Feb 2021
- Research & Ideas
Pandemic Self-Care for CEOs: Rituals, Running, and Cognitive Restructuring
A year of COVID-19 limbo has turned the notion of self-care into a mainstream pursuit. After all, with the pandemic’s end on the distant horizon, we all just need to hang in there a little longer—even CEOs. Earlier this month, we looked at the worries occupying the... View Details