Publications
Publications
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- All HBS Web
(1,304)
- Faculty Publications (107)
- March 2016
- Case
Evive Health and Workplace Influenza Vaccinations
By: John Beshears
Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Consumer Behavior; Health Care and Treatment; Health Testing and Trials; Communication Strategy; Health Industry
- February 2016 (Revised August 2017)
- Case
Battle Over a Bank: Defining the Limits of Federal Power Under a New Constitution
By: David Moss and Marc Campasano
In late February, 1791, Treasury Secretary Alexander Hamilton submitted a report to President Washington defending his recent proposal for a national bank, which he hoped would bolster the American economy and assist the federal government in managing its finances.... View Details
- February 2016 (Revised March 2017)
- Case
Regulating Radio in the Age of Broadcasting
By: David Moss, Marc Campasano and Colin Donovan
When the Titanic tragically sank on April 15, 1912, potentially life-saving help was delayed as a result of failures in radio communication. In part as a result, Congress moved swiftly to regulate radio, passing the Radio Act of 1912 four months later. Although at... View Details
- October 2015
- Case
DRW Technologies
By: Stephen A. Greyser and William Ellet
Ed Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his... View Details
- October 2015
- Article
Global Teams That Work
By: Tsedal Neeley
Many companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically dispersed teams face a big challenge: physical separation and cultural differences can create social distance, or... View Details
- June 2015 (Revised April 2018)
- Case
WeChat: A Global Platform?
By: Willy Shih, Howard Yu and Feng Liu
WeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and... View Details
- February 2015
- Case
BlackRock: Diversity as a Driver for Success
By: Boris Groysberg and Katherine Connolly
In July 2014, the Global Executive Committee (GEC) for BlackRock, the world's largest asset manager, held a two-day offsite to discuss the state of talent within the firm. A year prior, in 2013, Chairman and CEO Laurence (Larry) Fink had asked Global Head of HR Jeff... View Details
- January 2015 (Revised April 2025)
- Technical Note
FIELD Global Capstone: Orchestrating a Compelling Presentation
By: Jill Avery
This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with... View Details
- January 2015 (Revised May 2018)
- Case
$19B 4 txt app WhatsApp...omg!
By: David Collis, Ashley Hartman and Aakash Mehta
In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that... View Details
Keywords: WhatsApp; Facebook; Mobile Messaging; Social Network; Acquisitions; Value Added; Strategy Alignment; Monetization; Social Platforms; Technology; Strategy; Corporate Strategy; Acquisition; Communication Technology; Social and Collaborative Networks; Value Creation; Social Media; Applications and Software; Digital Platforms; Communications Industry; Information Technology Industry
- November 27, 2014
- Article
When Your Boss Gives You Conflicting Messages
By: Charlie Kiefer and Leonard A. Schlesinger
- September 26, 2014
- Blog Post
Prevent Conflicting Messages from Confusing Your Team
By: Leonard A. Schlesinger and Charlie Kiefer
- June 2014
- Article
Get Excited: Reappraising Pre-Performance Anxiety as Excitement
By: A.W. Brooks
Individuals often feel anxious in anticipation of tasks such as speaking in public or meeting with a boss. I find that an overwhelming majority of people believe trying to calm down is the best way to cope with pre-performance anxiety. However, across several studies... View Details
- Article
Delayed-Response Strategies in Repeated Games with Observation Lags
By: Drew Fudenberg, Yuhta Ishii and Scott Duke Kominers
We extend the folk theorem of repeated games to two settings in which players' information about others' play arrives with stochastic lags. In our first model, signals are almost-perfect if and when they do arrive, that is, each player either observes an almost-perfect... View Details
- September 2013
- Article
Great Leaders Who Make the Mix Work
By: Boris Groysberg and Katherine Connolly
Business leaders send a powerful message when they make a commitment to diversity that goes beyond rhetoric. But what motivates them to do so, and how do they actually create inclusive cultures? To find out, the authors interviewed 24 CEOs whose firms were known for... View Details
- March 2013
- Article
Advertising's New Medium: Human Experience
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
- January – February 2012
- Article
How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication
By: Paul Leonardi, Tsedal Neeley and Elizabeth M. Gerber
Several recent studies have found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
- December 2011 (Revised February 2019)
- Case
The Indian Removal Act and the 'Trail of Tears'
By: Tom Nicholas, Ari Medoff, Raven Smith and Sam Subramanian
Native Americans were subjected to a protracted and painful process of forced removal from their land. The case provides "first hand" evidence on the debate over Indian removal as it took place during the early nineteenth century. The first document is excerpted from... View Details
- 2011
- Book
Getting to Giving: Fundraising the Entrepreneurial Way
By: Howard H. Stevenson and Shirley M. Spence
Getting to Giving is based on Stevenson's many years as a donor, fundraiser and entrepreneur. The book offers practical techniques and real life stories, and brings passion and humor to the art and science of asking for money. Topics included in the book... View Details
- May 2011
- Article
Effective Managers Say the Same Thing Twice (or More)
By: Tsedal Neeley and Paul Leonardi
How do effective managers get employees to act promptly? New research suggests that it's by making their requests at least twice. Though you may think redundancy is unnecessary and even a waste of time, a new study indicates that it helps your message cut through... View Details