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Show Results For
- All HBS Web
(459)
- People (3)
- News (100)
- Research (231)
- Events (5)
- Multimedia (3)
- Faculty Publications (121)
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- 01 Dec 2003
- News
Stealth Mogul
Sometimes it pays to be nearly invisible. Just ask Jonathan Nelson (MBA 1983). He heads one of the most successful media and telecommunications investment firms you’ve probably never heard of — Providence Equity Partners. “My own mother... View Details
- 12 Sep 2018
- News
Game-Changing Analytics
at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a few years ago, of merchandising... View Details
- 01 Jun 2014
- News
The Digital Deck
As a professor in the Strategy Unit, Bharat Anand has studied how media companies move a traditional product into the online space. Some have managed that transition well, he says, and others have not. In the early days, Anand observes,... View Details
Keywords: Julia Hanna
- 03 Mar 2016
- News
3-Minute Briefing: Pamela Meyer (MBA 1986)
identities, so there’s a fractured sense of self out there. And the moral bar has lowered. We no longer trust the media to be a fair watchdog, nor our elected officials to act with integrity. Detecting deception is not a parlor trick;... View Details
Keywords: Julia Hanna
- 01 Dec 2015
- News
How Do I Get Your Job?
student-run Entertainment & Media Club, worked as an assistant to John Davis (MBA 1981) of Davis Entertainment and at Creative Artists Agency before coming to HBS. MB: What sparked your interest in the film industry? ED: I loved movies... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
6, 2000) + ONLINE web-only content It’s all about social media! This business will grow from robust word-of-mouth recommendations, and based on my experience, these tactics should work well: (1) Send samples to social View Details
- 13 May 2014
- News
Inside Africa
reason Americans view Africa as a land of misfortune is that all they hear about in the media is African misfortune. To counter this simplistic picture, Africa.com offers curated articles showing the everyday things that make up much of... View Details
Keywords: Constantine von Hoffman
- 01 Sep 2024
- News
Far-Reaching Impact
Above: Teachers in India's daycare system draw on Rocket Learning's digital platform to enhance learning. Photo courtesy Rocket Learning When the news reached Namya Mahajan (MBA 2022) as her HBS graduation was approaching that she would receive financial assistance to... View Details
Keywords: Jennifer Gillespie
- 26 Oct 2020
- News
A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions
by producing regional and local events, conducting research, and creating media content that raises the visibility of Hispanic Americans across industries. Edelman, who previously led successful marketing... View Details
Keywords: Margie Kelley
- 01 Mar 2017
- News
Lego Stays on Script
approach, in essence, was true to the spirit of Lego’s brand. According to Moynihan, there’s a reason for all of those figures that Lin asked (and was granted permission) to play with in his movie, from Wonder Woman to C-3PO: “Given the way the View Details
Keywords: Julia Hanna
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
audio broadcasting technology to bring satellite radio to all corners of Africa. Koos Bekker, managing director of Naspers, a leading media and communications group in South Africa, discussed his firm's Internet and pay television... View Details
Keywords: Susan Young
- 15 Dec 2015
- News
The Year in Ideas 2015
From social media to the grocery store to the corner office and all the way to the stratosphere, the research and entrepreneurial adventures HBS faculty, doctoral students and alumni undertook this year have changed the way we understand... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
newspapers rush to post so much of their hard-won content when they survived on newsstand and subscription dollars? Did they really think the dog was going to give back that bone? “The quid pro quo of payment for services rendered... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
demographics of America shift," he explains. With a relatively short season compared to other sports leagues, the NFL has scored by developing the off-season draft and scouting combine into days-long, high-powered media events. This could... View Details
- 01 Apr 2000
- News
Getting the Message
advantage of it -- you got everyone in a room, and then you ran an ad." Today, through technologies promised by ad serving firms, "you can go to your customers rather than have them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to... View Details
Keywords: Susan Young
- 01 Apr 1997
- News
Facing the Music
record in the media - otherwise known as "pull." "The approach you use depends on whether or not you have what you sense is a 'radio-friendly' hit," says Boberg. "If you do, you take it to radio. If it's an album that has overall power... View Details
Keywords: Marguerite Rigoglioso
- 01 Sep 2009
- News
E Ink’s Wild Ride
with the father of an MIT professor named Joe Jacobson, who was working on something at the MIT Media Lab that might fit the bill. What Wilcox saw when he followed up on Rayport’s lead — a thumb-sized patch of electronic ink smeared on a... View Details
- 01 Feb 1998
- News
Running Up the Score
television have always been mutually beneficial - sports provide television with a source of programming and content and a way of attracting viewers for other, nonsports program offerings. And for the four principal sports leagues, the... View Details
Keywords: Garry Emmons
- 01 Jun 2008
- News
Team MBA
the learning team model create the foundation for building positive relationships between students. Peter Stone: I thought my HBS experience would be a lot more about learning content in classes. In the end, I’ve been surprised by the... View Details