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- All HBS Web (198)
- Faculty Publications (34)
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- 09 Sep 2015
- Research & Ideas
Leadership Lessons of the Great Recession: Options for Economic Downturns
Company executives would have to make a choice of whether and how to cut their workforce costs—either through mass layoffs or furloughs. Our goal with the case was to explore the tradeoffs between these two forms of employee cost... View Details
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
reality is that we don’t really know if commercial space flight will ultimately be a money maker, how many competitors will fit in the market, or what demand will be for consumers taking off on space vacations after the initial enthusiasm wears off. Will this be a... View Details
- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
with the local economy. Another approach to cluster development is to attract multinationals that will become demanding customers of local suppliers. After that, it's essential to create specialized training programs in the local... View Details
Keywords: Re: Michael E. Porter
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
top-down, generic approaches to communicating their plans with their employees. Although mass emails and newsletters are not problematic in and of themselves, they are no substitute for the kind of communication this moment calls... View Details
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
still need to meet regularly with customers. Companies need chief marketing officers to drive marketing strategy and make the most of the company's customer relationships. And companies still need flesh-and-blood employees to win and... View Details
Keywords: by Poping Lin
- 17 May 2016
- First Look
May 17, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51070 The Impact of Mass Shootings on Gun Policy By: Luca, Michael, Deepak Malhotra, and Christopher Poliquin Abstract—There have been dozens of high-profile View Details
Keywords: Sean Silverthorne
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
forthcoming book Digital Marketing (John Wiley & Sons), edited by Jerry Wind and Vijay Mahajan, John Deighton and coauthor Patrick Barwise of the London Business School identify three qualities that distinguish the Web from other mass... View Details
Keywords: by Peter K. Jacobs
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
through the marketing ranks is much higher in the United States than Europe. The marketers at Wal-Mart, Google, and Lenovo are in the best tradition of Henry Ford and his Model T. They seek to democratize access to their products by bringing good quality to the View Details
- 18 Oct 2016
- First Look
October 18, 2016
2016 New York: HarperBusiness Competing Against Luck: The Story of Innovation and Customer Choice By: Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan Abstract—The foremost authority on innovation and growth presents... View Details
Keywords: Sean Silverthorne
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
the mass merchants have gone after the middle class, but as income bifurcation happens and the middle class tends to disappear, you don't have the disposable income to take advantage of. In just about any category it is really difficult... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
competing grocers bid for the right to gather a shopper's data by offering discounts on merchandise to program members and in some cases by offering members non-price benefits such as superior service. Anonymous mass markets are giving... View Details
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
included some mention of peddlers and drummers in his 1977 book, The Visible Hand: The Managerial Revolution in American Business. He discussed them, though only briefly, within the larger context of the rise of mass distribution and... View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
established middle-market and even lower-market players." For example, she said, "eight years ago, Starbucks was a luxury game on the east coast. . . . Now, Starbucks is daily standard operating procedure—a mass business."... View Details
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
provider of premium-priced products tailored to a particular customer segment, or you have to shoot for scale, using low prices and volume purchasing to attract a mass market and drive down your cost... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
mass of customers who are not "leading edge" users, and thus preempt large shares of the existing market. Further, Christensen maintains that precisely because of their size and success,... View Details
Keywords: by James Heskett
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
now? Zuboff and Maxmin: A century ago mass consumption was on the rise. People wanted more things. The answer was to produce more goods at an ever-lower cost—mass production. Corporations were organized around a managerial hierarchy... View Details
Keywords: by Martha Lagace
- 11 May 2011
- Research & Ideas
Building a Better Board
stock price doing OK? "It was a 10-minute conversation, and that was that," Kaufman says. These days, the assessment is usually much more wide-spread, taking into account both quantitative and qualitative metrics other than just recent financial results, such... View Details
Keywords: by Carmen Nobel
- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
national leaders are largely paralyzed either by politics or by budgets. In practice, local leaders can often take more pragmatic action, faster. Mayors can influence municipal purchasing, building zoning for density and efficiency, taxi fleet selection, View Details
- 21 Apr 2003
- Research & Ideas
Are Crummy Products Your Next Growth Opportunity?
success as well as failure. Christensen noted several models for creating a new-growth business. First, you can bring better products into an established market, although this approach is extremely risky, he said. Another approach he termed low-end disruption:... View Details
Keywords: by Sean Silverthorne