Mass Customization - Publications - Faculty & Research

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Middle East & North Africa - Global

advise family-owned businesses. New Research on the Region June 2025 Case Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle By: Krishna G. Palepu and Ahmed Dahawy Jahez made its mark in Saudi Arabia’s food delivery market by serving... View Details

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Research - Global

customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... July... View Details

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Technology & Innovation - Faculty & Research

June 2025 | Case | Faculty Research Jahez made its mark in Saudi Arabia’s food delivery market by serving customers willing to pay more for reliable, high-quality service—a segment largely overlooked by other platforms. As the company... View Details

12 Oct 1999
Research & Ideas

It Came in the First Ships: Capitalism in America

became moderately wealthy, then that might be a sign of God's grace, so long as customers were not cheated or overcharged. The line between virtuous profit and damnable avarice was blurry then, as it remains today. But the Puritans had an... View Details

Keywords: by Thomas K. McCraw

19 Apr 2004
Research & Ideas

Birth of the American Salesman

were rooted in craftwork traditions, seldom exhibited a similar interest in mass selling campaigns. Salesmanship flourished in America for cultural reasons as well. In a country that, from the outset, held democratic elections and had no... View Details

Keywords: by Laura Linard

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and competitive in... View Details

Keywords: Carmen Nobel

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Entrepreneurship - Faculty & Research

Faculty Research Jahez made its mark in Saudi Arabia’s food delivery market by serving customers willing to pay more for reliable, high-quality service—a segment largely overlooked by other platforms. As the company grew, it expanded into... View Details

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

make raising restaurant employee wages nearly impossible absent increased menu prices, which customers hard hit by the crisis are likely to reject. "The most important thing we are all facing is really the confidence and comfort that... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address... View Details

Keywords: Dina Gerdeman

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Buy Now, Pay Later: Credit in a Consumer Society

not quite, within financial reach of the mass of the consuming public. New credit practices, like the installment plan, helped to bridge the gap. New credit practices were also necessary to accommodate the new employment structures of... View Details

21 Jan 2014
First Look

First Look: January 21

been engaged in a large-scale, centrally coordinated national anti-Malaria campaign, which has become a model in sub-Saharan Africa. This paper aims at quantifying the individual and macro-level benefits of this campaign, which involved View Details

Keywords: Sean Silverthorne

30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

care knowledge and technological capabilities among patients, according to Stern and her coauthor, HBS doctoral researcher Mitchell Tang. “There is more to unpack here and potentially something to remedy,” Tang says. The article, written with Rebecca Mishuris, Chief... View Details

Keywords: by Ben Rand; Health

30 Mar 2003
Research & Ideas

The Future of IT Consulting

expertise in designing and coding complex computer applications. SAP and Seibel have developed unique package software, and have provided specialized consulting services to assist in the implementation of the package software. A third driver has been the building to... View Details

Keywords: by Sarah Jane Johnston; Consulting

23 Jun 2003
Research & Ideas

Building a Better Buyer-Seller Relationship

increased sales over time. "If you get in with fewer customers for a long time, you get a greater share of wallet from the fewer customers" (as opposed to more mass market customers), he said. 2)... View Details

Keywords: by Martha Lagace

12 Apr 2016
First Look

April 12, 2016

customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost structures and fat gross margins. They are highly defensible once established, owing to network effects.... View Details

Keywords: Sean Silverthorne

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers receive information about the... View Details

Keywords: Dina Gerdeman

18 Jan 2016
Research & Ideas

Hazard Warning: The Unacceptable Cost of Toxic Workers

data to decipher traits belonging to toxic workers. The result was anonymized personal data of almost 60,000 workers from 11 firms, about 70 percent of which were based in the United States. The positions were similar front-line, customer... View Details

Keywords: by Roberta Holland

January 2016
Case

Haiti Hope: Innovating the Mango Value Chain

By: Amy C. Edmondson and Jean-François Harvey

This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the... View Details

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Case Studies - Social Impact Collaboratory

explore portfolio construction strategies for the firm’s clients and explore the concept of mass customization for impact investing. Key Themes: Acquisition of Imprint offered Goldman a unique and... View Details

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National Markets - The Art of American Advertising

changed the American marketplace. Over 240,000 miles of track laid across the country from 1830 to 1910 required the quick and efficient production of railroad equipment and supplies. This thriving new industry created the model for modern big business and View Details

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