Publications

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February 2020
Case

Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria

By: Boris Vallee and Yang (Dolly) Yu

The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and... View Details

Keywords: Fintech; Blockchain; Developing Markets; Entrepreneurial Management; Financing and Loans; Internet and the Web; Business Model; Property; Growth and Development Strategy; Developing Countries and Economies; Real Estate Industry; Africa; Nigeria

01 Mar 2018
News

New Marketplace Survey: Payers and Providers Remain Far Apart

September 2004 (Revised February 2006)
Case

Fernwood Art Investments: Leading in an Imperfect Marketplace

By: Boris Groysberg, Joel Podolny and Timothy Keller

As Bruce Taub, founder of Fernwood, strolled past some of New York City's finest galleries, he pondered the unique challenges that Fernwood faced. Where others had seen the inefficiency of imperfect markets, Taub saw an opportunity to revolutionize the very nature of... View Details

Keywords: Arts; Investment; Strategic Planning; Problems and Challenges; Opportunities; New York (city, NY)

26 Jul 2019
News

Amazon Needs to Tame Its Wild West Marketplace

16 Sep 2021
News

OpenSea, Amid Insider Trading Controversy, Rolls Out NFT Marketplace App

November 1991
Case

Investor Relations at Work: Situations in the Financial Marketplace

By: Stephen A. Greyser

Keywords: Business and Shareholder Relations; Communication

Find at Harvard

22 Feb 2022
News

How to Scale a Startup Marketplace for Used Furniture

05 Jul 2016
News

AmEx Challenges Square, On Deck With Online Loan Marketplace

24 Oct 2017
News

How the mom-and-pop can compete in a changed marketplace

January 2018 (Revised February 2018)
Technical Note

Making Markets

By: Thomas R. Eisenmann and Scott Duke Kominers

Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details

Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions

June 2023 (Revised February 2024)
Teaching Note

Seso Global: Building a Blockchain-Enabled Property Marketplace in Nigeria

By: Boris Vallee, Sean Bracken and Yang (Dolly) Yu

Teaching Note for HBS Case No. 220-055. View Details

November 2004
Case

IBM's Diversity Strategy: Bridging the Workplace and the Marketplace

By: David A. Thomas and Ayesha Kanji

Explores how IBM incorporated diversity into its business strategy, making the case that workforce diversity is critical to marketing its products and services to its customers. In the early 1990s, Ted Childs, vice-president of Workforce Diversity, proposed to CEO Lou... View Details

Keywords: Information Technology; Diversification; Business Strategy; Integration; Global Strategy; Organizations; Markets; Information Technology Industry; United States

September 2017 (Revised June 2019)
Case

Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo

This case examines the strategic positioning of Dianrong, one of the largest online peer-to-peer (P2P) lending platforms in China, in its attempt to become a foundational player in the expansion of the FinTech sector in Asia. Dianrong had recently announced the... View Details

Keywords: Financing and Loans; Internet and the Web; Supply Chain; Finance; Innovation and Invention; Competition; Product Positioning; Strategy; Financial Services Industry; China

May 2018
Teaching Note

Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo

Teaching Note for HBS No. 218-043. View Details

April 2002 (Revised March 2008)
Teaching Note

eBay: The Customer Marketplace (A) and Combating Fraud (B) (TN)

By: Frances X. Frei

Teaching Note for (9-602-071) and (9-602-152). View Details

Keywords: Web Services Industry

July 2000
Case

Patent & License Exchange, The: Enabling a Global IP Marketplace

The Patent & License Exchange (pl-x) is a start-up company seeking to create a market for intellectual property over the Web. The company has targeted the United States as its initial market and has developed its services and processes for the United States. Now it is... View Details

Keywords: Patents; Globalized Markets and Industries; Service Industry; Japan; United States