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(271)
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Show Results For
- All HBS Web
(271)
- News (58)
- Research (179)
- Events (4)
- Multimedia (1)
- Faculty Publications (84)
- February 2020
- Article
Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
By: Rachel Gershon, Cynthia Cryder and Leslie K. John
While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details
Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making
Gershon, Rachel, Cynthia Cryder, and Leslie K. John. "Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs." Journal of Marketing Research (JMR) 57, no. 1 (February 2020): 156–172.
Jan W. Rivkin
Jan W. Rivkin is a Professor in the Strategy Unit at Harvard Business School. In the past, he has served as Faculty Chair of the MBA Program, Senior Associate Dean for Research, and head of the Strategy Unit. His research, course development, and teaching focus on... View Details
- January 2020
- Case
SK Group: Social Progress Credits
By: George Serafeim, Ethan Rouen and David Freiberg
SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength... View Details
Keywords: Impact; Impact Investing; Impact Measurement; Social Value; Social Development; Conglomerates; Measurement Of Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Capital Markets; Innovation; Environmental Impact; Collaboration; Social Enterprise; Social and Collaborative Networks; Social Issues; Measurement and Metrics; Value Creation; Cooperation; Environmental Sustainability; Employment; Accounting; Energy Industry; Telecommunications Industry; Chemical Industry; South Korea
Serafeim, George, Ethan Rouen, and David Freiberg. "SK Group: Social Progress Credits." Harvard Business School Case 120-071, January 2020.
- 07 Oct 2014
- First Look
First Look: October 7
Experiment in Computational Biology By: Boudreau, Kevin J., and Karim Lakhani Abstract—Most of society's innovation systems―academic science, the patent system, open source, etc.―are "open" in the sense that they are designed to... View Details
Keywords: Sean Silverthorne
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
academic psychologists, Harvard Business School professors, directors of organizations, and government officials. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51447 Winter 2017 Oxford Review of Economic Policy The Market View Details
Keywords: Carmen Nobel
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
Monique Burns Thompson
Monique Burns Thompson is an accomplished social entrepreneur who returns to HBS (class of 1993) and brings her twenty years of successful start-up and organizational leadership experience to her research and teaching at HBS. She has led as a co-founder, President,... View Details
- July 2021
- Article
Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms
By: Zoë Cullen and Chiara Farronato
We study the growth of online peer-to-peer markets. Using data from TaskRabbit, an expanding marketplace for domestic tasks at the time of our study, we show that growth varies considerably across cities. To disentangle the potential drivers of growth, we look... View Details
Keywords: Two-sided Market; Two-sided Platforms; Peer-to-peer Markets; Platform Strategy; Sharing Economy; Platform Growth; Internet and the Web; Digital Platforms; Strategy; Market Design; Network Effects
Cullen, Zoë, and Chiara Farronato. "Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms." Management Science 67, no. 7 (July 2021): 3985–4003.
- October 1995 (Revised June 1996)
- Case
Li & Fung (Trading) Ltd.
Li & Fung, one of the largest export trading companies in Asia, works primarily as an agent to connect U.S. and European manufacturers and retailers of nondurable, mass-market consumer goods with suppliers located all over East Asia who manufacture products according... View Details
Keywords: Networks; Marketplace Matching; Supply Chain Management; Trade; Manufacturing Industry; Retail Industry; Asia; United States; Europe
Loveman, Gary W., and Jamie O'Connell. "Li & Fung (Trading) Ltd." Harvard Business School Case 396-075, October 1995. (Revised June 1996.)
- 2021
- Working Paper
Deep Learning for Two-Sided Matching
By: Sai Srivatsa Ravindranatha, Zhe Feng, Shira Li, Jonathan Ma, Scott Duke Kominers and David Parkes
We initiate the use of a multi-layer neural network to model two-sided matching and to explore the design space between strategy-proofness and stability. It is well known that both properties cannot be achieved simultaneously but the efficient frontier in this design... View Details
Keywords: Strategy-proofness; Deep Learning; Two-Sided Platforms; Marketplace Matching; Balance and Stability
Srivatsa Ravindranatha, Sai, Zhe Feng, Shira Li, Jonathan Ma, Scott Duke Kominers, and David Parkes. "Deep Learning for Two-Sided Matching." Working Paper, July 2021.
- 2011
- Working Paper
Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation
By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis
We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the U.S. In... View Details
Keywords: Fairness; Policy; Health Disorders; Marketplace Matching; Performance Effectiveness; Rank and Position; Health Industry; United States
Bertsimas, Dimitris, Vivek F. Farias, and Nikolaos Trichakis. "Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation." Harvard Business School Working Paper, No. 12-025, October 2011.
- 16 Dec 2014
- First Look
First Look: December 16
Multi-Sourcing at Adidas This case describes the design and implementation of an IT-multi-sourcing strategy at a large global sportswear company, the adidas Group, which is headquartered in Germany. To help increase the benefits and... View Details
Keywords: Sean Silverthorne
- 26 Sep 2024
- HBS Seminar
Garrett Van Ryzin, Columbia & Amazon
- 05 Jun 2014
- Research & Ideas
Fixing the ‘I Hate Work’ Blues
like partners and coaches than bosses and controllers in the traditional sense. Finally, the most senior executives in the organization should be engaged every day with the first-line: working with them in the marketplace and in customer... View Details
Keywords: by Bill George
- August 2015
- Case
Building an e-Commerce Brand at Wayfair
By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; ＂Marketing Analytics＂; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
Teixeira, Thales, and Elizabeth Anne Watkins. "Building an e-Commerce Brand at Wayfair." Harvard Business School Case 516-028, August 2015.
- 29 Oct 2013
- First Look
First Look: October 29
underlining that toolmaking plays a vital role in explaining how functional experts may compete in the intraorganizational marketplace for influential ideas and the attention of decision makers. Specifically, as risk management becomes... View Details
Keywords: Sean Silverthorne
- 08 May 2025
- HBS Seminar
Ramesh Johari, Stanford
- 17 May 2016
- First Look
May 17, 2016
situational inequality, induced by the design of environments, can foster antisocial behavior. We use a complete set of all onboard air rage incidents over several years from a large, international airline to test our predictions.... View Details
Keywords: Sean Silverthorne
- 2013
- Article
Matching with Couples: Stability and Incentives in Large Markets
By: Fuhito Kojima, Parag A. Pathak and Alvin E. Roth
Accommodating couples has been a long-standing issue in the design of centralized labor market clearinghouses for doctors and psychologists, because couples view pairs of jobs as complements. A stable matching may not exist when couples are present. This article's main... View Details
Keywords: Market Design; Marketplace Matching; Balance and Stability; Jobs and Positions; Family and Family Relationships; Health Care and Treatment; Employment Industry; Health Industry
Kojima, Fuhito, Parag A. Pathak, and Alvin E. Roth. "Matching with Couples: Stability and Incentives in Large Markets." Quarterly Journal of Economics 128, no. 4 (November 2013): 1585–1632.
- May 2014
- Article
Investment Incentives in Labor Market Matching
By: John William Hatfield, Fuhito Kojima and Scott Duke Kominers
We provide an illustration of how the design of labor market clearing mechanisms can affect incentives for human capital acquisition. Specifically, we extend the labor market matching model (with discrete transfers) of Kelso and Crawford (1982) to incorporate the... View Details
Hatfield, John William, Fuhito Kojima, and Scott Duke Kominers. "Investment Incentives in Labor Market Matching." American Economic Review: Papers and Proceedings 104, no. 5 (May 2014): 436–441.