Publications

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June 2005 (Revised May 2006)
Case

Covisint (A): The Evolution of a B2B Marketplace

By: Lynda M. Applegate and Elizabeth Collins

Ford Motor Co., General Motors, and DaimlerChrysler--the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century--launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost... View Details

Keywords: Business Model; Supply Chain Management; Business Startups; Management Teams; Manufacturing Industry; Auto Industry; United States

04 Feb 2015
News

HourlyNerd Raises $7.8M for Its Consulting Gig Marketplace

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

1994
Chapter

Global Strategy: Winning in the World-Wide Marketplace

By: M. E. Porter

Keywords: Globalized Firms and Management; Competitive Strategy; Global Strategy; Trade

February 2020
Case

Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria

By: Boris Vallee and Yang (Dolly) Yu

The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and... View Details

Keywords: Fintech; Blockchain; Developing Markets; Entrepreneurial Management; Financing and Loans; Internet and the Web; Business Model; Property; Growth and Development Strategy; Developing Countries and Economies; Real Estate Industry; Africa; Nigeria

01 Mar 2018
News

New Marketplace Survey: Payers and Providers Remain Far Apart

25 Jan 2007
Other Presentation

Winning Competitive Strategies in Today's Shifting Global Marketplace

By: Michael E. Porter

The following portion of this presentation draws on Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006. Earlier publications about health care include the... View Details

Keywords: Health; Netherlands

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January 2018 (Revised February 2018)
Technical Note

Making Markets

By: Thomas R. Eisenmann and Scott Duke Kominers

Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details

Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions

November 1991
Case

Investor Relations at Work: Situations in the Financial Marketplace

By: Stephen A. Greyser

Keywords: Business and Shareholder Relations; Communication

Find at Harvard

05 Jul 2016
News

AmEx Challenges Square, On Deck With Online Loan Marketplace

September 2004 (Revised February 2006)
Case

Fernwood Art Investments: Leading in an Imperfect Marketplace

By: Boris Groysberg, Joel Podolny and Timothy Keller

As Bruce Taub, founder of Fernwood, strolled past some of New York City's finest galleries, he pondered the unique challenges that Fernwood faced. Where others had seen the inefficiency of imperfect markets, Taub saw an opportunity to revolutionize the very nature of... View Details

Keywords: Arts; Investment; Strategic Planning; Problems and Challenges; Opportunities; New York (city, NY)

26 Jul 2019
News

Amazon Needs to Tame Its Wild West Marketplace

16 Sep 2021
News

OpenSea, Amid Insider Trading Controversy, Rolls Out NFT Marketplace App

24 Oct 2017
News

How the mom-and-pop can compete in a changed marketplace

May 2018
Teaching Note

Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo

Teaching Note for HBS No. 218-043. View Details

September 2017 (Revised June 2019)
Case

Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo

This case examines the strategic positioning of Dianrong, one of the largest online peer-to-peer (P2P) lending platforms in China, in its attempt to become a foundational player in the expansion of the FinTech sector in Asia. Dianrong had recently announced the... View Details

Keywords: Financing and Loans; Internet and the Web; Supply Chain; Finance; Innovation and Invention; Competition; Product Positioning; Strategy; Financial Services Industry; China

June 2023 (Revised February 2024)
Teaching Note

Seso Global: Building a Blockchain-Enabled Property Marketplace in Nigeria

By: Boris Vallee, Sean Bracken and Yang (Dolly) Yu

Teaching Note for HBS Case No. 220-055. View Details

November 2004
Case

IBM's Diversity Strategy: Bridging the Workplace and the Marketplace

By: David A. Thomas and Ayesha Kanji

Explores how IBM incorporated diversity into its business strategy, making the case that workforce diversity is critical to marketing its products and services to its customers. In the early 1990s, Ted Childs, vice-president of Workforce Diversity, proposed to CEO Lou... View Details

Keywords: Information Technology; Diversification; Business Strategy; Integration; Global Strategy; Organizations; Markets; Information Technology Industry; United States