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- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of... View Details
Keywords: by Staff
- 23 Feb 2010
- First Look
First Look: Feb. 23
multi-location firms increase internal ties when they face appropriability risks from direct competitors. Our empirical analysis of the global semiconductor industry shows that when leading firms co-locate with direct market competitors,... View Details
Keywords: Martha Lagace