Marketing - Publications - Faculty & Research

asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to discuss how to support the efficient... View Details

Keywords: Yasheng Huang; Publishing Industries (except Internet); Information

05 Feb 2013
News

Marketing Effect of College Sports

20 May 2022
News

Infant Formula Crisis Teaches Lesson about Market Concentration

01 Jun 2002
News

The Mind Speaks, Marketers Listen

Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details

26 Sep 2014
News

How to market brand Beyoncé

01 Jun 2008
News

Grad’s “Claw” Goes to Market

Moeller and Forest competed last summer on the ABC reality show American Inventor; although they weren’t among the finalists, their product is the first from the show to be officially brought to market by a major corporation. (Gladiator... View Details

Keywords: Manufacturing

14 Jan 2013
News

Why Money Market Funds Are Still Safe Investments

01 Sep 2008
News

Kenny Appointed Chief Marketing Officer

Brian Kenny, who has nearly twenty years of experience in marketing and communications at universities and firms such as Monitor, Genuity, and Arthur D. Little, has been named chief marketing and... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Advertising, Public Relations, and Related Services; Professional Services

01 Jun 2009
News

The Maestro and the Market

learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality

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4 Ways to Improve Your Content Marketing

A New Individual Market on the Horizon

How Mobile Fundamentally Changes Marketing

A New Matching Market for Dog Buyers

The Power of Market Creation

Cracking China's Social Network Market

Creating a real healthcare market

SmileDirectClub Looks Beyond Direct-to-Consumer Marketing

Marketing When Budgets Are Down

Study: Digital Marketing Industry Worth $62 Billion

Market Investors Pay More for Resilient Companies

Emerging Research on Emerging Markets