Market Share - Publications - Faculty & Research

Edited by Jen McFarland Flint; Illustrations by Peter Arkle It was their rst day at Harvard and like the rest of his cohort, Edgar Wallner (PMD 22, 1971) will never forget meeting Robert Gaines-Cooper. Frankly, it would have been difficult to miss the Englishman, who... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

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Required Reading: The Keys for Unlocking the Customer Value Chain

‘the Whole Milton Friedman Thing Is Dead’

Wall Street feeds the ravenous debt beast again

“An Economy Doing Half Its Job”

Good Immigration

How Retailers Can Thrive in a Shopping Season Like No Other

We are in a deglobalization period: Business historian Geoffrey G. Jones

As Prices Skyrocket, Coupons Are Harder to Find Than Ever

SoulCycle: You Say ‘Cult.’ I Say ‘Loyal Customer Base.’

Advertising Symbiosis: The Key to Viral Videos

Scott Cook Announced as Class Day 2015 Speaker

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

Online marketplaces may encourage bias

Changing Business Digitally

‘Victims’ of churn are accessories to the crime

A Dedication to Creation: India's Ad Man Ranjan Kapur

The Morning Risk Report: Corporate Cash Distribution Isn’t Short-Termism Culprit

When the World Matches the Apocalypse in Your Novel

Four Lean Advertising Campaigns That Went Viral

The Imposter Among Us

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