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    Disruption and Credit Markets

    When innovation and entry are high in an industry, is this good or bad news for incumbents? We show that recently the answer has been bad news.  Industries with elevated venture capital activity and returns, and with a larger presence of newly listed firms, show a... View Details

    • 05 Feb 2009
    • Research & Ideas

    In Praise of Marketing

    additional millions of poor people to buy in. As prices have fallen, Asian brands such as Asus and Acer of Taiwan have gained share while IBM sold its PC business to Lenovo. “Critics of marketing tend to... View Details
    Keywords: by John Quelch; Advertising
    • 07 Dec 2016
    • Blog Post

    Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

    On Sunday November 6, over 350 people flocked to the Harvard Business School campus to attend the Marketing Innovation Conference. This year’s theme, “Marketing Reimagined”, drew a wide range of attendees from top View Details
    Keywords: Entertainment / Media / Sports
    • August 1990
    • Case

    Giovanni Buton: International Marketing Strategy

    Describes the situation confronting Giovanni Buton, an Italian distiller and beverage distributor, in 1989. The market for distilled spirits was declining and the spirits industry was consolidating via mergers and acquisitions on a worldwide basis. "Global brands" such... View Details
    Keywords: Marketing Strategy; Globalized Markets and Industries; Manufacturing Industry; Food and Beverage Industry; Italy; European Union
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    • 01 Dec 2014
    • News

    Ask the Expert: A Fair Share

    Rent out your house, your car, even your bike—are there any limits to what people will part with (and what regulators will allow) in the new sharing economy? We called on Shelby Clark (MBA 2010)—founder of the car-sharing service... View Details
    • 16 Dec 2012
    • News

    Not all money market funds are equal

    • 01 Apr 2000
    • News

    Marketing Muscle

    On her first foray into Silicon Valley, Karen Edwards (MBA '90) didn't have much success finding the job she wanted: head of marketing at an Internet company. Told she didn't know enough about technology, Edwards persevered and finally... View Details
    • May 2022 (Revised July 2022)
    • Case

    The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

    By: David B. Yoffie and Daniel Fisher
    In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details
    Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States
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    • June 1993 (Revised July 1999)
    • Supplement

    The Advertising Council: Earth Share Campaign

    By: V. Kasturi Rangan
    Keywords: Advertising Campaigns
    Related
    • Article

    Preference Signaling in Matching Markets

    Many labor markets share three stylized facts: employers cannot give full attention to all candidates, candidates are ready to provide information about their preferences for particular employers, and employers value and are prepared to act on this information. In this... View Details
    Keywords: Signaling; Matching; Cheap Talk; Congestion; Market Design; Marketplace Matching; Communication; Job Search
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    • 20 Oct 2011
    • Research & Ideas

    Getting the Marketing Mix Right

    the right mix between them—the ideal brew needed to achieve sales and market share goals. The trick is that each marketing effort affects consumer behavior in different ways,... View Details
    Keywords: by Dina Gerdeman
    • Research Summary

    Rooting Marketing Strategy in Human Universals

    Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details
    • 25 Jan 2016
    • Working Paper Summaries

    Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment

    Keywords: by Benjamin G. Edelman, Michael Luca & Daniel Svirsky; Tourism; Travel; Technology
    • 22 Oct 2018
    • Blog Post

    HBS Marketing Club Presents: The Brand Summit

    Marketing Club at Harvard Business School, aims to provide a platform where current and future marketing professionals can connect, share branding ideas, and grow together. We... View Details
    Keywords: All Industries
    • 21 Sep 2015
    • News

    A Real Path to Shared Prosperity in America

    • 05 May 2003
    • Research & Ideas

    Sharing the Responsibility of Corporate Governance

    the board take into account? Bagley: The Business Roundtable is to be commended for its clear stand on the importance of selecting an ethical CEO. Anyone who ever wondered whether ethics matters need only look at the outflow of funds from the equity View Details
    Keywords: by Carla Tishler
    • July 2024
    • Article

    The Passive-Ownership Share Is Double What You Think It Is

    By: Alex Chinco and Marco Sammon
    Each time a stock gets added to or dropped from a benchmark index, we ask: “How much money would have to be tracking that index to explain the huge spike in rebalancing volume we observe on reconstitution day?” While index funds held 16% of the US stock market in 2021,... View Details
    Keywords: Indexing; Passive Investing; Exchange-traded Funds (ETFs); Russell Reconstitution Day; Trading Volume; Information-based Asset Pricing; Investment Funds; Asset Pricing
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    • June 2002 (Revised July 2002)
    • Case

    NTT DoCoMo: Marketing i-mode

    By: Youngme E. Moon
    i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details
    Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan
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    • June 2004
    • Article

    Market Liquidity as a Sentiment Indicator

    By: Malcolm Baker and Jeremy Stein
    We build a model that helps to explain why increases in liquidity-such as lower bid-ask spreads, a lower price impact of trade, or higher turnover-predict lower subsequent returns in both firm-level and aggregate data. The model features a class of irrational... View Details
    Keywords: Markets; Financial Liquidity; Price; Trade; Sales; Equity; Information; Management Analysis, Tools, and Techniques; Accounting Industry
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    • 07 Mar 2022
    • Research & Ideas

    Effective Leaders Share the Spotlight with Their Teams

    own professional rewards, with the research showing they are twice as likely as the average manager to be promoted to CEO. And when they reach the CEO spot, they tend to boost returns for their firms. While sharing the spotlight may be a... View Details
    Keywords: by Pamela Reynolds