Market Power - Publications - Faculty & Research

April 2011
Supplement

Designs by Kate: The Power of Direct Sales, Faculty Spreadsheet (Brief Case)

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Sales

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12 Jul 2019
News

The Power of Entrepreneurship

started IGNIA because of the power of entrepreneurship to really bring change into an economy, into a country, into a business community. “Especially in a country like this, the disparities are so big. We have easy access to quality... View Details

Keywords: Finance

02 Jan 2014
News

The Power to Change

by Ralph Ranalli Talking about his ambitious plans to create a safer, cleaner type of nuclear power plant, Russell Wilcox says, quite matter-of-factly, that he was "looking for a project that would have an impact on the world." There... View Details

Keywords: Ralph Ranalli; Business and Environment Initiative; Scientific Research and Development Services

19 Mar 2024
Blog Post

IFC India: Tata Power - Trombay Thermal Power Plant Takeaways

that is abundant in India. In fact, Tata Power has already demonstrated their ability to address changing market trends within this plant. The Trombay plant began as an oil thermal plant but switched to coal... View Details

11 Jun 2021
News

The Power of Resilience

what my priorities are. I actually didn't know what that mission-driven work would be at the time. But I came across a company whose mission it was to democratize access to genetic testing for hereditary cancers. It was that power of... View Details

01 Mar 2023
News

Case Study: Power Nappy

Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a... View Details

Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing

06 Dec 2021
News

Elevator Pitch: Power Sourced

grand-prize winner in the 2021 Harvard President’s Innovation Challenge, Chaku launched its first product, Nikki’s Plantain Crisps, in South Africa in 2020. For its US market approach, the company is initially employing a higher-margin,... View Details

Keywords: agriculture; Africa; food manufacturing; entrepreneurship; startup; Agriculture; Food Manufacturing; Manufacturing

September 2000
Case

Renaming Computer Power Group

Presents results of a consumer survey used to guide selection of a new corporate brand name. Four alternative names are tested for their ability to communicate desired company attributes to consumers. The pros and cons of developing brand names at corporate versus... View Details

Keywords: Organizational Culture; Brands and Branding

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October, 2022
Article

The Economic Dynamics of Competing Power Generation Sources

By: Gunther Glenk and Stefan Reichelstein

Competing power generation sources have experienced considerable shifts in both their revenue potential and their costs in recent years. Here we introduce the concept of Levelized Profit Margins (LPM) to capture the changing unit economics of both intermittent and... View Details

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05 Feb 2019
News

Protecting the Power Grid

the second day of the workshop, Popik met Steve Mott, a nuclear engineer who works at the Palo Verde Generating Station, in Arizona, the largest nuclear power complex in the United States. Mott told Popik about a particularly terrifying... View Details

Keywords: Ralph Ranalli; terrorism; Electric Power Generation, Transmission, Distribution; Electric Power Generation, Transmission, Distribution

05 Oct 2021
News

Growing Latino Buying Power

trends. “I started looking at this market close to 20 years ago, when Hispanics were about 10 percent of the population,” Perez explained. Today that number is about 20 percent, he notes, “and if we believe the numbers from the... View Details

25 Jan 2022
News

Rising Power Plant Emissions Threaten New England Climate Goals

23 Jul 2012
Research & Ideas

The Power of Conversational Leadership

Instead, they are adopting a conversational approach. In their new book, Talk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations, Groysberg and communication professional Michael Slind show how several global... View Details

Keywords: by Carmen Nobel

23 Sep 2015
Research & Ideas

Men Want Powerful Jobs More Than Women Do

goals, but fewer of them are focused on power. Women perceive professional power as less desirable than men do. Women anticipate more negative outcomes from attaining a high-power position. Women are less likely than men to jump at... View Details

Keywords: by Carmen Nobel

September 2002 (Revised March 2006)
Case

Environmental Power Corporation: Changing Manure Into Gold?

By: Ray A. Goldberg and Laure Mougeot Stroock

In 2002, Environmental Power Corp. (EPC), a small company developing renewable energy projects, was attempting to commercialize its "digester," a facility that extracted methane from manure, reduced manure's environmental impact, and generated electricity. The company... View Details

Keywords: Commercialization; Energy Generation; Renewable Energy; Environmental Sustainability; Investment; Projects; Wastes and Waste Processing; Corporate Finance; Business and Government Relations; Energy Industry

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11 Sep 2012
News

Top 1,000 Companies Wield Power Reserved for Nations

January 2022
Case

Fueling a Cleaner Future: ACWA Power and Green Hydrogen

By: Dennis Yao and Alpana Thapar

In January 2020, Paddy Padmanathan, president and CEO of ACWA Power, was reflecting on the company’s sixteen-year record of success and thinking about its future growth plans. Founded in 2004, ACWA Power was a Saudi Arabian developer, owner, and operator of power and... View Details

Keywords: Green Hydrogen; Energy; Climate Change; Supply Chain; Business Model; Growth and Development Strategy; Green Technology; Projects; Alliances; Environmental Sustainability; Corporate Social Responsibility and Impact; Energy Industry; Saudi Arabia; Middle East; North Africa

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03 Jun 2013
Research & Ideas

The Power of Rituals in Life, Death, and Business

follow-up experiment showed that participants in the ritual experience actually thought the chocolate bar was worth more money than those in the nonritual group—thus showing the retail marketing potential for food-related rituals. The... View Details

Keywords: by Carmen Nobel

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

September–October 2024
Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details

Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships